The global premium messaging market volume is expected to reach 1,134.2 Billion by the year 2017 at a CAGR of 36.8% from 2012 to 2017.

1. Premium Messaging Market – A2P SMS Market, P2A SMS Market: Global Analysis,
Trends, Size and Forecast (2007 – 2017)
Premium messaging is an opportunity which opens up an additional revenue stream for
mobile network operators as the value added services which they offer to customers are
chargeable over and above the standard rate SMS or MMS. As the mobile network operators
have a wide customer base; they make use of these value added services increases the
APRU (Average Revenue per User). Customers prefer to access these services as they are
user friendly provide, value to customer and are exciting.
Browse All Report: Premium Messaging Market
Premium messaging is segmented into Premium SMS (PSMS) and Premium MMS (PMMS)
with the earlier commanding the most of the market volume and revenue. There would be a
slight shift of revenue concentration from PSMS to PMMS as a result of penetration of
camera mobile phones and reducing PMMS prices. Entertainment is the most popular
premium SMS services segment, which includes songs, videos and games, ringtones and TV
voting. The global premium messaging market volume is expected to reach 1,134.2 Billion
by the year 2017 at a CAGR of 36.8% from 2012 to 2017.
Scope and overview
The objective of the study on “Premium Messaging Market: Global Analysis and Forecast” is
to gain detailed market insights in premium messaging segments. The market is analyzed
on the basis of growth trends, ongoing developments, market penetration and revenue
share.
Browse: A2P SMS Market
Segmentation & Analysis
The report segments and analyzes the “Premium Messaging Market: Global Analysis and
Forecast” on the basis of following sub-categories:
• Geographic Markets
o North America
o South America
o EMEA

2. o APAC
This section provides in-depth analysis of “Premium Messaging Market” that includes market
size and growth forecast for each geography and segments.
• By Segment
o Premium SMS (PSMS)
o Premium MMS (PMMS)
• By Origin (or Termination)
o A2P (Application to Person)
o P2A (Person to Application)
This section provides in-depth analysis of Premium Messaging market size and growth
forecast for each segment and challenges prevailing in the overall market levels and future
outlook for all the levels.
Browse: P2A SMS Market
• By Industry Verticals (at country level)
• Entertainment
• Media, Advertising and Publications
• Retail
• Banking, Financial Services and Insurance (BFSI)
• Hospitality and Tourism
• Shipping and Logistics
• Outsourcing & Call Centers
Table Of Content
CHAPTER 1 EXECUTIVE SUMMARY
CHAPTER 2 INTRODUCTION
2.1 KEY POINTS COVERED
2.2 ABOUT THE RESEARCH
2.3 RESEARCH METHODOLOGY
2.4 TAXONOMY

3. CHAPTER 3 GLOBAL MARKET OVERVIEW
3.1 OVERVIEW
3.2 VALUE CHAIN ANALYSIS OF PREMIUM MESSAGING
CHAPTER 4 GLOBAL REMIUM MESSAGING MARKET ANALYSIS
4.1 PREMIUM MESSAGING MARKET VOLUME ANALYSIS
4.1.1 PREMIUM MESSAGING MARKET VOLUME ANALYSIS BY GEOGRAPHY
4.1.2 PREMIUM MESSAGING MARKET VOLUME ANALYSIS BY TYPE
4.2 PREMIUM MESSAGING MARKET VALUE ANALYSIS
4.2.1 PREMIUM MESSAGING MARKET VALUE ANALYSIS BY GEOGRAPHY
4.2.2 PREMIUM MESSAGING MARKET VALUE ANALYSIS BY TYPE
4.3 DRIVERS
4.4 RESTRAINTS
4.5 OPPORTUNITIES
CHAPTER 5 GLOBAL PREMIUM SMS AND MMS MARKET
5.1 PREMIUM SMS MARKET
5.1.1 OVERVIEW
5.1.2 PREMIUM SMS MARKET VOLUME ANALYSIS
5.1.2.1 Premium sms market volume analysis by geography
5.1.2.2 Premium sms market volume analysis by type
5.1.3 PREMIUM SMS VALUE ANALYSIS
5.1.3.1 Premium sms market value analysis by geography
5.1.3.2 Premium sms market value analysis by type
5.1.4 A2P SMS MARKET
5.1.4.1 Overview
5.1.4.2 Premium A2P SMS market analysis
5.1.4.2.1 Premium A2P SMS market volume analysis by geography
5.1.4.2.2 Premium A2P SMS market value analysis by geography
5.2 PREMIUM MMS MARKET
5.2.1 OVERVIEW
5.2.2 PREMIUM MMS MARKET VOLUME ANALYSIS
5.2.2.1 Premium mms market volume analysis by geography
5.2.2.2 Premium mms market volume analysis by type
5.2.3 PREMIUM MMS VALUE ANALYSIS
5.2.3.1 Premium mms market value analysis by geography
5.2.3.2 Premium mms market value analysis by type
5.2.4 A2P MMS MARKET
5.2.4.1 Overview
5.2.4.2 Premium A2P mms market volume analysis
5.2.4.3 Premium A2P mms market value analysis
CHAPTER 6 REGIONAL MARKET ANALYSIS
6.1 NORTH AMERICA: PREMIUM MESSAGING MARKET
6.1.1 OVERVIEW
6.1.2 MARKET SIZE OF PREMIUM MESSAGING
6.1.3 U.S. A2P PREMIUM SMS MARKET SIZE
6.1.4 CANADA- A2P PREMIUM SMS MARKET SIZE
6.2 SOUTH AMERICA: PREMIUM MESSAGING MARKET
6.2.1 OVERVIEW
6.2.2 MARKET SIZE OF PREMIUM MESSAGING
6.2.3 ARGENTINA- A2P PREMIUM SMS MARKET SIZE

4. 6.2.4 VENEZUELA- A2P PREMIUM SMS MARKET SIZE
6.3 EMEA: PREMIUM MESSAGING MARKET
6.3.1 OVERVIEW
6.3.2 MARKET SIZE OF PREMIUM MESSAGING
6.3.3 SPAIN- A2P PREMIUM SMS MARKET SIZE
6.3.4 GERMANY- A2P PREMIUM SMS MARKET SIZE
6.3.5 ITALY- A2P PREMIUM SMS MARKET SIZE
6.4 APAC: PREMIUM MESSAGING MARKET
6.4.1 OVERVIEW
6.4.2 MARKET SIZE OF PREMIUM MESSAGING
6.4.3 CHINA- A2P PREMIUM MESS MARKET SIZE
6.4.4 AUSTRALIA- A2P PREMIUM SMS MARKET SIZE
6.4.5 SINGAPORE- A2P PREMIUM SMS MARKET SIZE
6.4.6 MALAYSIA- A2P PREMIUM SMS MARKET SIZE
6.4.7 PHILIPPINES - A2P PREMIUM SMS MARKET SIZE
6.4.8 SOUTH KOREA - A2P PREMIUM SMS MARKET SIZE
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