The PATM (Perception Analyzer) is a communication testing technology used by TMRC to quantitatively and qualitatively analyze audience reactions through a two-step process involving an initial quantitative test and follow-up qualitative reaction group. The PATM provides advantages such as neutralizing negative focus group elements, quick feedback of actionable results, and precise visual presentation of responses. TMRC uses the PATM to test various communication materials such as TV commercials, print ads, and product concepts prior to launch.

1. TMRC Research & Strategy A Brief Introduction to TMRC Perception Analyzer™ (PA)

2. IAT What is PA™ Cutting-edge combined quantitative – qualitative Communication Testing Technology Effective SOLUTIONS to identified conceptual and executional issues at pre-launch stage

3. Step 1: Quantitative PA™ Test (60-90 mins) Uncovering Immediate Honest, Unbiased quantitative reactions of audience to test stimuli Step 2: Diagnostic Qualitative PA™ Reaction Group (30-40 mins) Selection of a group of respondents based on Mindset identified in Quantitative part TMRC PA™ In Action Positive Reaction Audience: Understanding The why’s of The Drivers Positive Reaction Audience: Understanding The why’s of The Barriers

6. TVC Testing (pre-launch) Animatics / Finished films Visual Stimuli / Communication Testing Pack designs / Print Ad / Promotion Materials Concept Testing Positioning, Product, Service, etc. textual Concepts PA™ Research Efficiency TMRC PA™ Norms: Over the last 8 years we have compiled a large PA TVC test database with robust norms, to determine Top 20% / Top 30% and average performance of a given TVC

7. www.tmrcresearch.com TMRC Thailand: 2 Ploenchit Center, G Floor, Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2 305 6629 Fax: +66 (0) 2 305 6674 TMRC China: Shanghai: Floors 2-3, Bldg. B, No 1000, Chang Ping Road, Shanghai 200042, China 上海市昌平路 1000 号 B 座 2-3 楼 Tel: +86-21-6218-3377 Fax: +86-21-6271-1217 Beijing: Studio 210, 3 Guang Qu Rd, Image Base Art Studios, Beijing, China 北京市朝阳区广渠路 3 号竞园艺术家工作室新 20-210 室 TMRC India: 123, 1 st Floor, Vipul Agora, M.G. Road Gurgoan, 122001, Delhi, India Tel: +91 124 4609906 Fax: +91 124 4609900