This document discusses an influencer analytics and social CRM platform called Maven. The platform provides benefits to agencies such as increasing digital revenues by 10% and improving client retention and consumer behavioral data. It allows agencies to measure consumer engagement across client brands, grow owned media presence, and store engagement data. Maven also amplifies earned media impressions through influencers and provides advertisers with analytics on influencer engagement and qualified consumers. The document outlines sample campaign workflows and case studies, and shows that the platform can increase campaign impressions by 25% and reduce the cost per opt-in through earned and owned media amplification.

1. Earned Media Platform
Influencer Analytics:
!
Expect More
ncer
Infllue
ENDS
TR

2. Benefit
Agency Benefits
• Goal of increasing digital Revenues by 10%
• Client Retention
• Consumer Behavioural Data
Goal: 10% increase in Digital Revenues

3. Engagement and Actions
1. Measure Consumer Engagement across Client Brand
2. Owned Media Growth - expand Facebook, Twitter eMail
3. Store results in Maven Social CRM
Goal: Detailed Engagement Analytics

4. Amplification
Sharing
Generate additional Earned Media impressions
through amplification through friends and followers

5. Data
Data and Analytics
• Data from qualified Consumers, and Influencers
• Data on best performing Channel
• MavenScore provides best influencers and contacts
Goal: Provide advertisers with analytics,
opt-in, influencers and engagement from Social

6. SOCIAL
CRM:
ENGAGE
CONSUMER
BEHAVIOUR

7. SOCIAL INFLUENCERS
Viral and Economic Impact
Maven Score and Engagement

8. SOCIAL LOYALTY
REWARD SOCIAL
LOYALTY
!
GROW ENGAGEMENT WITH THE BRAND

9. !
PAID/OWNED
EARNED
(C2C)
!
‘SWEAT’ YOUR
OWNED/PAID
ASSETS

12. SAMPLE WORKFLOW: IMBEDDED WIDGET
Paid
Media/
Owned
Media
Maven
Widget
Earned Media

13. ROI
DASHBOARD

14. Visitors
Greatest ROI
with Earned
Media
MAVEN
CHANNEL
ROI
Opt-ins
Orders
Note the
Shrinking ROI
on Paid Media

15. INFLUENCER
BLOGGER
ANALYTICS

16. + SOCIAL CRM
DATABASE

17. BLOGGER
SCORE &
SOCIAL
DATA
Klout does this
We Measure Brand Impact

18. DEMOGRAPHIC DATA
Qualify Consumers

19. Owned
Media
Paid Media
$20,000 Budget
Earned
Media
Campaign generates 500k
impressions
Campaign Traffic Drivers
Campaign Traffic Drivers
PROGRAM WITHOUT MAVEN
PROGRAM WITH MAVEN
Paid Media
$15,000 Budget
+ Maven
Trial $5k
Owned
Media
Earned
Media
Campaign generates 625k impressions
with influencer amplification

20. CASE STUDY
MAJOR TELCO

21. eMail
TAG CONTENT • PAID/OWNED
Paid Ads
ENGAGEMENT OR
LANDING PAGE OR
WEBSITE
TAG WITH
TRACKING
CODE
Facebook
TAG
Content with
LINKS
Mobile App
Website
Landing
Page
CONTENT AND
MAVEN METRICS
Mavens
Content
Social ROI
Channel ROI

22. CREATE CAMPAIGN WORKFLOW: SHARE & WIN
Home
Automation
Product
Home
Automation
Campaign
Distribution
Analytics
Contacts/Leads
Sales
Mavens
Social ROI
Channel ROI
Opt-in
Contacts
Sale of
Home
Automation
Social
Share &
Win
Mobile
Web
Traffic
Drivers
!
DM, Paid Ads,
eMail, Bloggers

23. CAMPAIGN WORKFLOW
Telco
Telco
Telco
Order Taking Site

24. COST PER OPT-IN
Channel
Visitor
Opt-in
Conversion
(Visitor to
Opt-in)
Earned
6,516
1,037
16%
$11.57
Owned - DM
3,419
530
16%
$64.15
Paid
3,176
55
2%
$145.45
Total
13,111
1,567
12%
Paid Fees: Bloggers $12k, Paid Ads $8k, Bill Inserts $34k
Cost Per Opt-in
Typical rates are between 10%-20%,
rates above 15% are above avg.

25. Paid
3%
Owned
33%
Google,
Facebook,
Network Ads
Direct Mail
Inserts
Influencers, Bloggers, Sharing
and other Organic opt-ins
Strangers
Customers
Referrals/Fans
Earned
64%
*Note: Based on Opt-ins

26. Earned Media
1037
967
Projected
64%
Revenues
Earned
Media
777
Earned Media
409
We Leveraged
Owned Media to drive Earned
Media with the help of
influencers
0
March 1
37
518
37
471
37
217
First Period
Paid Media
55
530
Owned Media
Second Period
Third Period
Projected
33%
Revenues
Owned
Media
May 16
*Note: Based on Opt-ins

27. Clients
US
Clients
CDN
Clients
Asia/Europe

28. JOIN US
FACEBOOK.COM/MAVENSOCIAL
WWW.MAVENSOCIAL.COM

29. USABLE
DATA