The 2016 US presidential race is on. Frequently we hear the results of political polls, ranking the popularity of candidates. However, both social media and traditional news are useful sources to learn about the candidates, the issues to be addressed, the candidates most discussed, and sentiment around discussions of the candidates. This report includes the results of the analysis of candidate mentions in social media and major news sources over one month. The ranking of candidates by mentions overall and by media source are provided on the Republican Candidate Scorecard. This report also includes a detailed analysis of the mentions of Mike Huckabee in social media and major new sources. It answers many questions, including: - How many mentions of Huckabee were observed and how does he rank among the Republican candidates? - What is the trend of discussions and when do mentions peak? What topic is discussed at the peak of discussions? - What other key terms are also mentioned with Huckabee? - Where do mentions of Huckabee most occur? - Who are the influencers of discussions of Huckabee, in blogs, traditional news sources and Twitter? - How engaged is Huckabee on Twitter? How many times did Huckabee tweet and how many tweets were directed to Huckabee?

1. Republican Candidate Scorecard:
Mike Huckabee
An analysis of candidate mentions in social media and major news sources
June 24 – July 24
Tonya M. Green, Ph.D.
August 2015
© 2015 by Tonya M Green

2. EXECUTIVE SUMMARY
Based on the analytics performed over one month, the following insights are observed:
• Out of over 12 million mentions of the Republican
candidates observed in social media and major news
sources, Mike Huckabee ranks 10th among the candidates.
• From June 24 – July 24, there are 178K mentions of
Huckabee in social media and major news sources.
Discussions peak on June 26.
• Discussions of Huckabee occur with mentions of his home
state of Arkansas, his political campaign as a Republican
presidential candidate, his conservative views, his
responses to recent events (e.g., Supreme Court ruling
supporting gay marriage), poll results, and other
Republican and Democratic candidates.
• Top influencers in mentions of Huckabee are explored.
Yahoo leads the top news sources, followed by CNN.
However, conservative news media, such as Breitbart News
Network and NewsMax are also top sources.
• Twitter is a top source of mentions for all Republican
candidates. Eighty-seven (87%) of mentions of Huckabee
(155K) occur on Twitter.
• Top influencers on Twitter for Huckabee are dominated by
media sources (e.g., ABC’s NightLine, Fox News, The
Chicago Tribune, CNN) and journalists (e.g., Sean Hannity).
• Candidates are on Twitter also. Huckabee obtains almost 6K
new followers per month. When analyzing who’s tweeting
the most, Huckebee is in the lower quartile, with 139
tweets.
• People are talking to the Republican candidates on Twitter -
over 3.8M tweets. Huckabee ranks 10th in tweets received
during the analysis timeframe.
2Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

3. REPUBLICAN CANDIDATE SCORECARD
Mentions of Republican candidates in social media and major news sources from June 24-July 24 were examined. Who’s most mentioned? Trump leads
with 8.3M mentions, followed by Cruz (729K), Walker (564K), and Bush (527K). Who’s mentioned the least? Pataki (31K). Trump has the highest number
of daily mentions at 418K, followed by Walker (155K) and Christie (119K). Republican candidates are most mentioned on Twitter. Whose mentions have
the highest positive sentiment? Kasich (32%), followed by Cruz (30%). Whose mentions have highest negative sentiment? Trump (26%), followed by
Perry and Graham (25% each). Huckabee ranks 10th in number of mentions.
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Candidate Ranking Mentions Blogs Forums Twitter News Max Peak Sentiment1 Sentiment Distribution
Trump 1 8.3M 42K 248K 8M 151K 418K 13-Jul 74
Cruz 2 729K 6K 16K 688K 20K 60K 24-Jul 78
Walker 3 564K 7K 20K 506K 31K 155K 13-Jul 82
Bush 4 527K 9K 22K 444K 52K 52K 9-Jul 81
Christie 5 338K 4K 6K 309K 20K 119K 30-Jun 80
Jindal 6 322K 3K 6K 291K 22K 71K 24-Jun 80
Paul 7 232K 3K 10K 204K 15K 16K 30-Jun 76
Rubio 8 222K 4K 4K 190K 24K 14K 7-Jul 82
Perry 9 202K 3K 5K 179K 16K 16K 22-Jul 75
Huckabee 10 178K 3K 8K 155K 12K 35K 26-Jun 79
Graham 11 152K 3K 6K 128K 15K 27K 21-Jul 75
Santorum 12 123K 2K 5K 105K 11K 14K 26-Jun 76
Fiorina 13 114K 1K 3K 103K 6K 11K 25-Jun 79
Carson 14 110K 2K 4K 96K 8K 6K 25-Jun 82
Kasich 15 101K 2K 3K 87K 10K 41K 21-Jul 87
Pataki 16 31K 1K 1K 25K 4K 4K 12-Jul 80
1Sentiment score: 100% - % Negative
Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

4. ANALYSIS OF MENTIONS
From June 24 – July 24, there are 178K mentions of Huckabee in social media and
major news sources. Discussions peak on June 26. The top topic on June 26 is the
Supreme Court ruling on same-sex marriage. Twitter is the dominant source of
mentions. Negative sentiment is detected on 21% of mentions.
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MENTIONS BY SOURCE
SENTIMENT
Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

5. ANALYSIS OF TOP KEYWORDS
Discussions of Huckabee occur with mentions of his home state of Arkansas, his political campaign as a Republican presidential candidate, his
conservative views, his responses to recent events (e.g., Supreme Court ruling supporting gay marriage), poll results, and other Republican and
Democratic candidates.
5Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

6. The Supreme Court can no more repeal the laws of
nature and nature’s God on marriage than it can
the laws of gravity.
26 Jun 2015 by Gov Mike Huckabee | 789 estimated tweets
#SCOTUS #OneManOneWoman
http://buff.ly/1KfTZ9H
26 Jun 2015 by Gov Mike Huckabee | 467 estimated tweets
I have pledged to defund #PlannedParenthood!
Stand with me HuckabeePledge.com #ProLife
#ImWithHuck
14 Jul 2015 by Gov Mike Huckabee | 241 estimated tweets
“This administration has been consistent in
wanting to do everything to protect the image of
Islam.”- @GovMikeHuckabee t.co/Bo99VMTaEs
16 Jul 2015 by Fox News | 436 estimated tweets
TOP RETWEETS837 million estimated impressions
from 155K Twitter mentions by 77K users
TOP HASHTAGS
ANALYSIS OF TWEETS
87% of mentions of Huckabee occur on Twitter. For the 155K Twitter mentions, 837M estimated impressions1 could occur. Sixty-five percent (65%) of
Twitter followers are men, where gender information is available. Huckabee obtains almost 6K new followers per month. Over half the tweets are re-
tweets. 63% of the most shared tweets are related to the same-sex marriage law. The top hashtag used is #imwithhuck, followed by #huckabee and
#scotus.
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1 The number of times a tweet matching the search terms may have been seen,
calculated using total tweets and number of followers of each unique user
FOLLOWER GENDER & GROWTH
Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

7. ANALYSIS OF INFLUENCERS
TOP BLOGS
Source Count
yahoo.com 110
cnn.com 85
politico.com 82
newsmax.com 78
bignewsnetwork.com 72
breitbart.com 70
bloomberg.com 65
washingtonexaminer.com 55
salon.com 52
examiner.com 51
TOP NEWS SOURCES
Source Count
buzzfeed.com 4
cnn.com 3
time.com 16
mashable.com 1
www.theatlantic.com 8
politico.com 3
www.marketwatch.com 1
motherjones.com 4
washingtonpost.com 3
thinkprogress.org 10
vice.com 2
usnews.com 6
The most authoritative blogs (by number of inlinks) mentioning Huckabee are on buzzfeed.com and cnn.com, but time.com and thinkprogress.com blogs
have the most mentions. Yahoo leads the top news sources (with 110 mentions), followed by CNN. However, conservative news media, such as Breitbart
News Network and NewsMax are top sources. Top influencers on Twitter (with most authority) are dominated by media sources (e.g., ABC’s NightLine, Fox
News, The Chicago Tribune, CNN) and journalists (e.g., Sean Hannity). Although these influencers are not the top tweeters by frequency of mentions,
tweets by these influencers about Huckabee will potentially have the most reach, due to their large numbers of followers.
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Handle Name Followers
@nightline NightLine 1.3M
@politico POLITICO 1.2M
@seanhannity Sean Hannity 1.1M
@thehill The Hill 590K
@salon Salon.com 513K
@chicagotribune The Chicago Tribune 444K
@cnnpolitics CNN Politics 298K
@bryantlongworth Bryan Longworth 225K
@davidcorndc David Corn 190K
@foxopinion Fox News Opinion 132K
TWITTER – MOST AUTHORITY
* In order by number of Inlinks
Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

8. SAMPLE MENTIONS
8Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

9. SAMPLES MENTIONS, CONTINUED
9Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

10. WHO’S TALKING ON TWITTER AND HOW MANY ARE TALKING BACK?
Tweets posted by and to Republican candidates from June 24-July 24 were examined. Who’s tweeting the most? Trump leads with 855 tweets, followed by
Walker, Cruz, Paul, and Graham. Who’s tweeting the least? Perry (97) How many people are talking to the candidates on Twitter? Over 3.8M - Trump leads
(2.2M), with Cruz (326K) and Walker (210K) following. Perry ranks 8th in number of tweets received, but ranks last among candidates tweeting. Graham
ranks high on tweeting (5th) but low on tweets received (14th). Bush ranks 4th in tweets received, but only 11th in postings. Huckebee is in the lower quartile
in tweeting, but ranks 10th in tweets received.
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Tweets From Candidates
June 24 – July 24
N=4346 Median=246 Maximum=855 Minimum= 97
Tweets To Candidates
June 24 – July 24
N=3.8M Median=83K Maximum=2.2M Minimum= 11K
0 100 200 300 400 500 600 700 800 900
Perry
Carson
Kasich
Huckabee
Fiorina
Bush
Santorum
Pataki
Jindal
Rubio
Christie
Graham
Paul
Cruz
Walker
Trump
0 500000 1000000 1500000 2000000 2500000
Pataki
Kasich
Graham
Carson
Santorum
Fiorina
Huckabee
Christie
Perry
Rubio
Paul
Jindal
Bush
Walker
Cruz
Trump
Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

11. ANALYTICS PLATFORM
Analytics were performed using Sysomos Media Analysis Platform (MAP), which collects data for mining and analysis from social media (e.g.,
blogs, Twitter, social networks, message boards and online forums) and major news sources
APPENDIX
11
ANALYTICS TIMEFRAME
2015 June 24-July 24
Tonya M Green, PhD
Twitter: @just_tonya
Huckabee Scorecard | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24