This document discusses the challenges facing traditional media players, especially print publishers, in the current media landscape. It outlines how the market has shifted from stable supply and demand to an oversaturated media environment where consumers expect free content and new players like Google and Yahoo have disrupted the advertising model. Major changes are needed to news models and how value is created from content to address this new reality.
28. âźâ ddsâŠtoâŠcontentâŠvalueâŠbyâŠprovidingâŠaâŠnewâŠmeasureâŠ
A
ofâŠcommunityâpropagatedâŠcontextâŚcommunityâŠtellsâŠ
oneâŠanotherâŠwhatâŠtheâŠnewsâŠisâŠworthâŠandâŠwhy.âŠ
âźâ otâŠfixed,âŠbutâŠconstantlyâŠmutableâŠandâŠelastic.âŠ
N
âźâ ontextâŠandâŠcontentâŠareâŠnoâŠlongerâŠoneâway,âŠ
C
Editor/writerâŠâŠâŠď¨âŠconsumer.âŠ
âźâ hichâŠmeans,âŠitâŠaltersâŠtheâŠnatureâŠandâŠvalueâŠofâŠ
W
contentâŠinâŠaâŠmeaningfulâŠandâŠpositiveâŠwayâŠforâŠ
consumersâŠandâŠcontentâŠprovidersâŠ