Presentation on "5 Next Practices for Integrating Facebook" by Tim Marklein (@tmarklein), Technology & Analytics Practice Leader at WCG (@wcgworld). Presented at PR News Facebook Conference in San Francisco August 9, 2011. Covers key next practices for organizations embracing Facebook, so they can better leverage Facebook and other social channels as part of their marketing, public relations, customer service, recruiting, e-commerce and other business initiatives.

1. 5 Next Practices for
Integrating Facebook
Tim Marklein, @tmarklein
PR News Facebook Conference
San Francisco, August 9, 2011

2. 7.5
Contents are proprietary and confidential.

3. NEXT PRACTICES
Pick an outcome, any outcome
“Fans First”
Engage me, don’t just impress me
Anticipate actual conversation
Analyze, optimize & experiment often

4. Pick an outcome, any outcome
Contents are proprietary and confidential.

5. “Fans First”
Contents are proprietary and confidential.

6. Engage me, don’t just impress me
Contents are proprietary and confidential.

7. Engage me, don’t just impress me
Contents are proprietary and confidential.

8. Anticipate actual conversation
Contents are proprietary and confidential.

9. Analyze, optimize & experiment often
é 41%
Daily Consumer
Conversations
é 894%
Facebook
Fan Count
é 216%
Active Daily
Facebook Fans
é 801%
Links to Brand
Web Site
é 769%
Key Message
Penetration
Contents are proprietary and confidential.
Contents are proprietary and confidential.