One of my roles here at FamilySearch is to help foster innovation through collaborative partnerships with third parties. To that end, I help put together a presentation that was delivered by Robert Kehrer, one of our senior product managers, which he delivered at StartFEST in Provo, Utah on September 3, 2015. In addition to helping potential startups understand the opportunities available in the $8B family history industry, Robert introduced our $100K global innovation competition called #InnovatorShowdown.

1. Time Travel, DNA, & $100K
Utah's Hottest New Old Industry
Robert Kehrer
Senior Product Manager

2. Agenda
Introduction
The Genealogy Industry, Disrupted
FamilySearch in the Industry
An Opportunity

3. Photo of “DNA” by Виталий Смолыгин

4. "Apple Headquarters in Cupertino" by Joe Ravi. Licensed under CC BY-SA 3.0

8. Photo by Sam Javanrouh
320% increase

9. Relative Monthly Unique Visitors
6X

12. 23,900 in Person
127,845 at Remote Locations

13. Photo by Crystal

15. Big Data Market Size By Category

16. Family Tree Profiles 1.1 Billion
Person Records 5.2 Billion
Document Images 1.0 Billion
Microfilmed Documents ~25 Billion
Names in Completed
Genealogies
0.9 Billion
Scanned Genealogy
Books
220,000

17. Watch the video here: bit.ly/bigenomicdata

18. I
Cost per Genome

19. bit.ly/acomjuggernaut
“Ancestry.Com Is Quietly Transforming
Itself Into A Medical Research Juggernaut”
Huffington Post April 2015

21. Photo By Pasa Au Yeung
= 1 billion users logged in
August 24, 2015
217 photos per user250 billion photos

22. Facebook: # Monthly Active Users

23. Social Network Users Growth

24. 94 percent of parents in the
United Kingdom post pictures
of their kids online. And 64
percent of parents upload
images of their children to
social media outlets at least
three times a week.
Time Magazine, 2013

25. Watch the video at bit.ly/facebookin1903

26. FamilySearch Microfilm

27. 2010 August 2015
750 Million indexed names 5.2 Billion indexed names
300 Million FamilySearch tree 1.1 B FamilySearch Family Tree
72 Countries with records 91 Countries with records
FamilySearch By The Numbers

29. Quiz
1 billion records were made
searchable in 2014.
What percentage were transcribed
by FamilySearch volunteers?

30. 2 out of 10
(2014 indexes)

31. API/Partner Resources
• APIs (Family Tree, Photos, Stories)
• Tech/Integration
• Marketing (App Gallery, RootsTech, Market
Data)

32. FamilySearch.org/apps

34. 100+ apps and growing

35. FamilySearch Users Demographic Data

36. Macro Opportunities

37. Innovator Showdown
Winner 2015
Micro Opportunities

40. Watch the promo video here: bit.ly/2016ishowdownrc

41. RootsTech.devpost.com

43. Time Travel, DNA, & $100K
Utah's Hottest New Old Industry
Robert Kehrer
Senior Product Manager
http://bit.ly/fsstartfestpreso