2. Secondary Audience theories Burton â Who is the audience? Burton is a theorist that came up with the idea that an audience can be broken down into social and media grouping. Hartley and Fiske split this social group further into categories such as religion and region. Maslow â Why the audience? Maslow created the hierarchy of needs, which can be applied to all form of media. He mentions that an audience get involved with a medium because they are missing something in their life (their needs). This fits into the lest important need at the top, which is self actualization. For example an audience could be feeling bored so they are in need of some creative art to intrigue them. Richard Dyer This theorist suggested that audiences flock to a medium because of an opposing behaviour they are missing, like if you are feeling lonely you will want to get involved with a genre that makes you feel like a community. Like the isolation and community pair there are many other.
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5. Audience research â results - Quantitative This result exposes that the documentary viewing audience prefer a presenter to be on screen. This goes hand in hand with the quest narrative structure, however you can have a voice over trying to work/find something out. The result of this question reveals that many people like the new quest narrative structure. It seems to be the trend this era with rising stars like Justin lee Collins, however due to the fact cameras can be smaller now they can be taken around more. Which has enabled quest narrative structure documentaries to appear more often, and clearly the public enjoy them.
6. Audience research â results - Qualitative â i like a documentary with humourâ â Its good when there's a mystery, when they, like, try to work things outâ â I prefer documentaries on politicsâ â I donât mind if celebrities are in a documentary or not, i still watch it if I'm interestedâ â Time team on CH 4â â True life stories on CH 5â â you know when a documentaries good, because you keep on watching it and don't wonder what's on another channelâ â I think the voice of the person on the documentary is very importantâ â Oh no. I'm the opposite i watch documentaries about celebrities often, i love a bit of gossipâ â I'm really boring i like the old history ones, because i find them interestingâ