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Audience
Secondary Audience theories Burton – Who is the audience? Burton is a theorist that came up with the idea that an audience can be broken down into social and media grouping. Hartley and Fiske split this social group further into categories such as religion and region.  Maslow –  Why the audience? Maslow created the hierarchy of needs, which can be applied to all form of media. He mentions that an audience get involved with a medium because they are missing something in their life (their needs). This fits into the lest important need at the top, which is self actualization. For example an audience could be feeling bored so they are in need of some creative art to intrigue them.  Richard Dyer This theorist suggested that audiences flock to a medium because of an opposing behaviour they are missing, like if you are feeling lonely you will want to get involved with a genre that makes you feel like a community. Like the isolation and community pair there are many other.
Relevance of narrative and audience theories ,[object Object],[object Object],[object Object]
Audience research What we aim to do: ,[object Object],[object Object],[object Object],We will conduct the research in the style of a focus group. This means we will get a group of people who are as diverse as they could be and ask them a series of questions and record their answers. We will try not to be biased and ask open questions, we will also show for our extract, alternative documentary genres, one political and one social (conspiracy theory and drugs).  What we will ask: ,[object Object],[object Object],[object Object],[object Object],[object Object],How will we do  it?
Audience research – results -  Quantitative This result exposes that  the documentary viewing audience prefer a presenter to be on screen. This goes hand in hand with the quest narrative structure, however you can have a voice over trying to work/find something out.  The result of this question reveals that many people like the new quest narrative structure. It seems to be the trend this era with rising stars like Justin lee Collins, however due to the fact cameras can be smaller now they can be taken around more. Which has enabled quest narrative structure documentaries to appear more often, and clearly the public enjoy them.
Audience research – results -  Qualitative “ i like a documentary with humour” “ Its good when there's a mystery, when they, like, try to work things out” “ I prefer documentaries on politics” “ I don’t mind if celebrities are in a documentary or not, i still watch it if I'm interested” “ Time team on CH 4” “ True life stories on CH 5” “ you know when a documentaries good, because you keep on watching it and don't wonder what's on another channel” “ I think the voice of the person on the documentary is very important” “ Oh no. I'm the opposite i watch documentaries about celebrities often, i love a bit of gossip” “  I'm really boring i like the old history ones, because i find them interesting”
Audience research – results -  Qualitative Below is the focus groups view to the controversial documentary as well as their views on the socially vibrant documentary about drugs. Displaying it in a like-dislike table as shown is good as i need to focus on what to construct and what not to construct for my product.   Like Dislike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience research -conclusion ,[object Object],[object Object],[object Object]

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Audience

  • 2. Secondary Audience theories Burton – Who is the audience? Burton is a theorist that came up with the idea that an audience can be broken down into social and media grouping. Hartley and Fiske split this social group further into categories such as religion and region. Maslow – Why the audience? Maslow created the hierarchy of needs, which can be applied to all form of media. He mentions that an audience get involved with a medium because they are missing something in their life (their needs). This fits into the lest important need at the top, which is self actualization. For example an audience could be feeling bored so they are in need of some creative art to intrigue them. Richard Dyer This theorist suggested that audiences flock to a medium because of an opposing behaviour they are missing, like if you are feeling lonely you will want to get involved with a genre that makes you feel like a community. Like the isolation and community pair there are many other.
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  • 5. Audience research – results - Quantitative This result exposes that the documentary viewing audience prefer a presenter to be on screen. This goes hand in hand with the quest narrative structure, however you can have a voice over trying to work/find something out. The result of this question reveals that many people like the new quest narrative structure. It seems to be the trend this era with rising stars like Justin lee Collins, however due to the fact cameras can be smaller now they can be taken around more. Which has enabled quest narrative structure documentaries to appear more often, and clearly the public enjoy them.
  • 6. Audience research – results - Qualitative “ i like a documentary with humour” “ Its good when there's a mystery, when they, like, try to work things out” “ I prefer documentaries on politics” “ I don’t mind if celebrities are in a documentary or not, i still watch it if I'm interested” “ Time team on CH 4” “ True life stories on CH 5” “ you know when a documentaries good, because you keep on watching it and don't wonder what's on another channel” “ I think the voice of the person on the documentary is very important” “ Oh no. I'm the opposite i watch documentaries about celebrities often, i love a bit of gossip” “ I'm really boring i like the old history ones, because i find them interesting”
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