An overview of TkXel's side with Ruby on Rails. Includes the web products we've built, web portals we've evolved and maintained, our expertise with API development, rescued projects for multiple clients & minimum viable products built using Ruby on Rails.

1. Ruby on Rails
Specialists.

2. 1. Highlights.
2. Highlights
1. About.
3. Work.

3. We are awesome at
delivering high-end solutions for web & mobile using Ruby on
Rails & it’s related technology stack.
We believe in building exceptional products for our clients, be it for large scale
enterprises, venture or self funded start-ups and marketing agencies

4. We've spent 6+ years
perfecting the right mix
of skills & have gotten
exceptionally good at it
with

5. 40+
Product launches
38K+
user stories delivered
250K+
hours of RoR development
10+
Rescue missions

6. Trusted by companies like yours
We have a very high percentage of repeat customers.!

7. 1. Highlights.
2. About.
3. Work.

8. Team
Our experienced & disciplined teams deliver top quality software to customers within
budget and on schedule. !
1
In-house team.
2
Experience.
4
Process & Visibility.
6
References.
Over 150 full time resources including
engineers, project managers & QA.!
3
360 Team Support.
5
Scalability & flexibility.
Complete support for Business Analysis,
User Experience, Graphic Design, QA, and
Network Infrastructure.!
Quick team ramp up times, with high
flexibility to change team sizes and structure
as per project needs. !
Team leads and PMs with global consultancy
and delivery experience. Top management has
been in the software industry for over 15 years. !
Agile based project management, with
100% online cloud based tools to ensure
round the clock visibility.!
Clients ranging from Fortune 500
Enterprises, to small startup, all willing to
vouch for us.!

9. Our Areas of Expertise
1. Product Planning
& Design:
We help our clients define actionable roadmaps for
building their product. We’re known for creating the
most beautiful and intuitive user interfaces across
multiple platforms.
2. MVP
Development
We always consider the bigger picture while we scope
the minimum requirements for your product. We've built
prototypes, MVP's and full scale web applications
blazingly fast so as to reduce your time to market.
3. Technology
Migration
We perform a complete product analysis considering
technical, business and usability aspects. Based on our
findings, we draft a viable migration solution and reengineer.
4. Rescue
Missions
If your last development team left things messy and
unfinished, we're ready to pick up the pieces and help
your project get back on track.
5. Product Development &
Enhancements:
We’ve been enabling businesses to reach out to their customers on all touch points, this
includes web, social and mobile, whether you’re starting a new project or enhancing an
existing one.

10. Process
We’ve got the perfect blend of skills & processes needed to bring your ideas to life.!
1. Defining & creating wire frames.
2. User stories identification
Creative concepts/visuals are developed to
support the overall strategy and objectives
We identify all possible behaviors of the your
product’s functionality set into user stories.
3. Daily video scrum.
4. Live sprint / Project management.
You want to see the people working with you,
right ?
Online pivotal, Jira etc. (www.pivotaltracker.com)
Always up-to-date code on Github.
5. Always available running product.
6. Highly available team.
Development, test, production server.
24/7 team lead availability. Onsite presence where
needed.
7. Code reviews, bug fixing, testing.
8. High sensitivity to IP protection.
It’s on us. You won’t get charged J
Strict work for hire model with complete indemnity
for you, if anything untoward happens.

11. Tech
All the tech you need to build something awesome.!
Frameworks
Application:
Ruby on Rails, Sinatra
Javascript:
jQuery, Protoype.js, Backbone.js
Autotesting:
Rspec, Cucumber, Capybara,
Jasmin
Languages
Ruby,
Node.js,
Coffescript,
JavaScript,
HAML,
Sass
HTML, CSS
Hosting
Amazon, Rackspace, Softlayer,
EngineYard, Media Temple,
Hetzner, Herouku, Chef
Servers
Application:
Mongreal, Unicorn, Passenger,
Thin
Proxy:
HAProxy
Web:
Nginx, Apache
Cache:
Varnish
Search:
Sphinxsearch, Solr Apache,
Elasticsearch
Storages
SQL Data:
PostgreSQL, MySQL
No SQL Data:
MongoDB, CouchDB
Key Value:
MemcacheDB, Redis,
Memcache
Monitoring
Tools
Scoutapp
Newrelic
Watchmouse
Pingdom
Nagios
Airbrakeapp

12. 1. Highlights
2. Why Us ?
3. Work

13. A 10,000ft overview of work that we’ve done.
Chances are your project might fit in one of the following:
SAAS based products:
Jugnoo, Intelligence Bank
Rescue Missions:
Groupon
Responsive
Designs
Technology ecosystems (web &
mobile):
Tradiepoint, Order
Local
Minimum Viable
Products:
Yachts and friends
Portal evolution:
Astrology.com, iVillage, VistaPrint
Funded Start-ups:
ChefVivant
Technology
Migration:
Danva, Campus

14. a
division
of
World’s most popular destination for astrology based content.

15. Challenge.
Results.
Efforts beyond the pack were required for 3 million unique
visitors of NBC Universal’s astrology portal.
A significant portal evolution including several integrations,
building of new components, content management and
improving performance was required to improve the user
experience.
Our role.
4+ years and still onboard with 9 person team (PM,
Software engineers, Graphic designers).
Followed an Agile approach with BDD based
development integrating their several co-branded sites
and developing complex background jobs based on
business requirements.
50+ new components were
developed.
A massive improvement was
done to UX through several
personalization offers.

16. a
division
of
The Center of her
Digital Routine.

17. Challenge.
iVillage wanted to enable their 30 Million+ (monthly users)
to connect to their favorite channel through multiple
platforms.
They were looking to do continuous product evolution for
their existing products.
This required a complete technology eco-system with a
sustainable admin portal for content management.
Our role.
3+ years and still onboard with 7 person team.
We managed end-to-end developments and deployments
through Agile – Scrum management while using a TDD
approach.
Carried multiple integrations for implementing an online
voting system, social sharing, and tracking.
Results.
Centralized WCMS built for
content edition and updates.
Developed complete
functionality of Virtual
Makeover in less than 3 days.
Saved up to 50% of the time
for integrations by taking
online testing environments to
local dev machines using
Vagrant.
Developed their Android and
iPhone Apps.

18. One of the fastest growing
internet business in the work
TkXel helped Groupon Goods architect, develop & deploy the goods platform
on more than 30+ international locations

19. Challenge.
Groupon never settled on being an average company.
They wanted rapid expansion and online presence in
multiple international destinations while keeping things
under control.
Results.
We enabled Groupon launch
their goods platform to
30+ international
destinations
Our role.
Still onboard with 8 person (PM, Software engineers)
since past 1 year.
We refactored (architected, developed and deployed)
their existing implementations to improve scalability
options.
Developed a central admin portal allowing them to control
the entire goods platform.
In less than
6 months.

20. The premiere cooking recipe market place on
web, mobile & tablet.

21. Challenge.
ChefVivant had a mission to revolutionize how consumers
engage with cookbooks and recipes in their homes.
They wanted a reliable engineering team to scale up their
minimum viable product to an established product with
more monetization options.
Our role.
Still onboard with 6 person (Product strategist, PM,
Software engineers, QA) since past year.
Apart from product engineering, we designed a complete
product strategy roadmap to take the MVP to a full scale
established product.
Within our strategy, we developed a complete technology
suite including the web portal, mobile apps for iOS, iPad,
Android and Playbook.
Results.
Chef-Vivant managed to
seize sizeable funding from
RIM and Best Buy.
We extended the initial
product to a complete
technology suite including
web portal, iOS & Android
apps and Playbook.

22. A massive SAAS based self serving Social media
platform with multimillion dollar funding.
1 2 0 + Ma n
Months
effort

23. Jugnoo is an example of our abilities to not only create
web portals but also develop massively scalable SAAS
platforms
Demonstrates our ability to
integrate with open graph
and other social APIs
including Facebook, Twitter
and more.

24. Challenge.
A Canada based team with visionary and strategic thinkers
having experience in launching multiple startups wanted to
scale-up their SaaS based product which acted as a social
media presence management tool.
Our role.
We took up the product at an early stage with 14 person
(PM, Software engineers) team and evolved it for 14+
months.
We refactored (architected, developed and deployed)
their existing implementations to improve scalability
options.
Developed multiple components including dashboards,
analytics, reporting and workflow processes while
integrating with Open Graph and several social APIs like
Facebook, Twitter and more.
Results.
25,000
registered users in 1st month.
Rated better than
HootSuite
by multiple social media experts.

25. One of the world’s biggest online supplier of
printed and promotional material
RoR based stack,
development and
enhancements to
existing code-base

26. Yachts and Friends provides a deep range of quality
yachts available online and with the biggest database
of skippers to help sail the yachts.
Working directly with their CTO, we’re helping them enhance and
add in new features to their website

27. By the way,
that’s just a
glimpse of
what we’ve
done in rails.

28. More awesome presentations:

29. We'd love to
hear
about your
project!
Drop us a line at services@tkxel.com

30. CONFIDENTIALITY
NOTICE
The
content
provided
herein
is
intended
to
showcase
our
featured
work
to
the
recipient
only.
All
informa9on
and
material
provided
is
confiden9al
and
shall
not
be
shared
or
distributed,
re-­‐used
for
personal
or
organiza9onal
benefit
without
TkXel’s
explicit
consent.
TkXel
reserves
the
right
to
take
appropriate
ac9on
against
any
viola9ons.