Indian dairy industry & mastitis tks

 No of States-29 and 7-Union Territories
 Capital City –New Delhi
 Largest City-Mumbai
 Independence from UK in 1947
 Area-Total 32.87,590 KM
 Water% -9.6
 Population (2011 Census)-1.21 Bn(2nd)
 Density- 380.4/KM Sq
 GDP (PPP) –Total-$ 7.277 trillion(3rd), Per Capita-$5,777
 Currency-Indian Rupees(INR)
 Time Zone-IST( UTC + 05.30)
Incredible INDIA
2

With 132.4 MT of Milk production in 2014 (+3.5%) India
produces 17 % of the World Milk production
Largest Cattle population in the World-304 mio.
Cattle-.199.1 -mio ; Buffaloes – 105.3 mio
The average productivity of the Indian Cattle -
944Kg/anum with average herd size of 3-4 animals
Milk production in India is growing 7% by volume and
approximately 10% by value
Milk production projected to be increased to 155 MT by
2016-17 and around 200 MT by 2021-22
Indian Dairy Industry – An OverviewIndian Dairy Industry – An Overview
3Source: NDDB/Mkt Intelligence

Indian Dairy Industry – An Overview
INDIA is the 2nd largest in the emerging economies in
the world, with a GDP growth rate of 6.5%
Milk production is growing at 3.3% while consumption
is growing at 5%.
Mission Milk-National Dairy Plan phase 1 launched by
Govt of India in 2012 with an outlay of 364mio USD in
14 major dairy states in the country
Dairy Co-operatives account for 60% share of the
processed milk marketed in India

Livestock sector contributes 25% to Agriculture GDP of the
country
Increased focus by Govt of India to improve genetic potential
of the livestock in dairy sector
Total A.I. done in 2012 around 50 mio.
Total Dairy Coop Socities in the country 155,634 with 15 mio
farmers as members
The market size for Milk and milk products is estimated to
be 3.6 lakh Crore Rupees

(100 %) 132431
(24 %) 29938
(31% ) 41907
17519
43067
0 20000 40000 60000 80000 100000 120000 140000
1
Milk Production MT (in thousands)
Northern Region Eastern Region Western Region Southern Region Total India
(13%)
Milk Production - India (2012-13)
(32%)

55.70 58 60.6 63.8 66.2 69.1 72.1 75.4 78.8 80.6 84.4 86.2 88.1 92.5 97.1 102.6 107.9 112.2 116.4 121.8 127.9 132.4
0
50
100
150
200
250
300
350
Production(MT) Per CapitaAvailabilty(gms/day) Expon. (Per CapitaAvailabilty(gms/day))

State Milk Production (000 Kg) % Contribution
UP 23330 17.62
Rajasthan 13946 10.53
AP 12762 9.64
Gujarat 10315 7.79
Punjab 9714 7.34
MP 8838 6.67
Maharashtra 8734 6.60
Haryana 7040 5.32
Tamilnadu 7005 5.29
Bihar 6845 5.17
Karnatka 5718 4.32
All India 132431 100

Milk Production & Availabilty by States
2012-13 Per Capita(gms/anum)
Indian Dairy Industry – An Overview

Degree of processing Type % Milk
Handled
Raw MIlk
• Retention by rural consumers/sale to
rural non-producers
• Sold as loose milk in urban areas
41
17
Processed (formal)
• Packed liquid milk
• Value added Milk products
15
5
Processed (informal)
•Traditional Indian Milk products/Sweets
etc
22
Total 100

Indian Dairy Industry
Organized
Pvt Dairies(National)
Pvt. Dairies (Multinational)
Co-op Societies
Government
Un-organized
Structure of Dairy Industry - IndiaStructure of Dairy Industry - India

Product Organized Mkt
Size (INR bn)
Growth Rate Remarks
Liquid Milk 313.90 20% • Dairy cooperatives have a major presence in this segment.Amul
in Guj,Verka in Punjab,Nandini in KNT,Saras in Rajasthan.
• Pvt players like Creamline dairy and Hatsun Agro too have a good
market size in this segment
Milk Powder/Dairy whitener 36.22 12 % • AMUL is a leader with 45% MS followed by Nestle-23%,
Dynamics-5% etc
Ghee ( Anhydrous Milk Fat) 33.78 8-10% AMUL and Sagar are well known leading
brands.Verka,Nandini,Madhusudan are other important brands
Ice- Cream 15.44 20% • 70% of the sales through organised retail. AMUL-25%
MS, Kwality-15%MS,Vadilal-10%MS,Mother dairy,Hatsun &
Dinshaw –about 10% MS
Butter 12.56 8% • AMUL-80% MS.Mother dairy,Verka,Vijay,Parag dairy other
leading brands
Dahi (Curd) 6.28 20% • Nandini from KNT dairy is the leading brand followed by AMUL
and Mother dairy
Cheese 5.34 20% • Processed cheese has 70%MS in the total cheese
sold.AMUL,Vijay,Verka,Vadilal,Kraft,Danone etc are other leading
brands
Flavored Milk 5.78 20% AMUL 75% MS.Verka,Nandini,Mother dairy
Paneer (Indian Soft Cheese) 2.39 10-12% AMUL-50% MS. Mother dairy,Milkfed,Verka
12

Dairy Co-operatives Network
• Includes 177 Milk Unions
• Operates over 346 Districts
• Covers 1,33,349 villages across India
• Owned by around 13.9 mio farmers
Milk Production
• Increased from 21.2 MMT in 1968-69 to 132.4 MT in 2013
• Per capita availability of milk increased from 112gm/anum in 1968-69 to
258 gm/anum in 2008-09
• India’s 3.8% annual growth of milk production between 97-98 and 2007-08
surpasses 1.8% growth in population
Marketing
• In 2008-09 average Coop milk marketing stood at 200.4 lakh ltr. Annual
CAGR of 6.1% during the last five years
• Dairy Coops now market milk in all Metros and > 200 major cities across
India
• During 2001-10 the daily milk supply by Coop to each 1000 urban
consumers increased from 57.8 to 73.1 Kg/day
Innovation
• Bulk Vending- Saving money and environment
• Milk travels as for as 2200 KMS to deficit areas carried by innovative
rail,road and refrigerated milk tankers
• Automatic Milk Collection Units- and BMC at grass root level- preserving
quality and reducing post procurement loses
Co-operatives’ Revolution in IndiaCo-operatives’ Revolution in India

Name Brand Turnover (2013) INR Crore
GCMMF AMUL 18000
Nestle India Ltd Nestle 9061
Brittania Indusries Brittania 6347
Modern Dairy Modern Dairy 6000
Kwality Dairy Kwality 3692
Hatsun Agro Hatsun 2500
RCDF Saras 2400
Heritage Foods Heritage 1602
Parag Milk Foods Parag 1200
Milkfood Verka 1600
Paras Dairy Paras 1000
Indian Dairy Industry – Key PlayersIndian Dairy Industry – Key Players

Economic growth-
of Indian economy
is the 2ndlargest
economy after
China at an average
rate of 8% YOY
Rapid Urbanization-
28.4% of the
population live in
urban ares to reach
40.76% by 2030
Rising income levels.
Grown by 10.5%.
44345 in 2009-10 from
40141 in 2008-09
Fast changing
eating habits
Health food- A
sunrise Industry in
India
Growth Drivers- Indian Dairy IndustryGrowth Drivers- Indian Dairy Industry
15

Intensive Dairy Development Scheme
• Imrove the entire dairy supply chain by providing financial and technical inputs
• Pattern of assistance is 100% grantin aid with a maximum allocation of Rs.300
lakh/District
• A 70% loan and 30% basis of funding is provded for over 20000LPD milk
processing capacity
• Milk chilling capacity of 18.49 Lakh ltrs/day and processing capacity of 23.96
lakh Ltrs/day has been created under this scheme
Dairy Venture Capital Fund Scheme
• Assistance to bankable projects with 50% interest free loan component
• Entrepreneur has to contribute 10% of seed amount and arrange40% loan from
local bank. Govt provides 50% interest free loan
National Dairy Plan
• Aims to increase Milk production to 180 MT by 2021-22
• Plan to bring 65% of the surplus milk produced under organized sector for
procurement as against the present 30%
Strengthening infrastructure and Clean Milk Production
Scheme
• To promote clean Milk production and creating necessary infrastructure for it
• Pattern of funding in ratio of 75:25 for purchase and installation of bulk milk
coolers at village level
Growth Drivers- Indian Dairy IndustryGrowth Drivers- Indian Dairy Industry

Small Holder Level
• Increased pressure on the land resources for cultivation
• Lack of good quality animal feed
• Lack of genetic potential of animals
• Lack of Animal Healthcare facilities
• Lack of Infrastructure/Chilling facilities
• High production cost
Collection Level
• Involvement of too many intermediariries
• Lack of infrastructure
Processing Level
• Seasonability of production and fluctuating supply
• Absence of Quality standards
• Adulteration and food safety
• Lack of trained and skilled workers
Marketing Challenges
• Majority of market is still unorganized
• Less penetration to the rural markets
• Lack of transparent milk pricing system
Key Challenges- Indian Dairy IndustryKey Challenges- Indian Dairy Industry
17

Name MT Est Turnover/Kg Milk(USD) MS%
Dairy Farmers of US 27.8 0.5 3.7 %
Fonterra-NZ 22.0 0.7 2.9%
Lactalis(Inc.Parmalet-France) 15.0 1.3 2.0%
Nestle- Swiss 14.0 1.5 2.0%
Arla Foods (Den,Sweden,UK) 12.7 1.1 1.7%
Friesland Campigna (ND) 10.3 1.1 1.4%
Dean Foods-US 10.1 0.9 1.4%
Danone Foods- France 9.0 1.9 1.1%
California Dairies-US 8.1 0.7 1.1%
DMK-Germany 6.8 1.0 0.8%
Saputo – (AN,US) 6.0 1.1 0.8%
Glambia – (Ireland,US) 5.4 0.7 0.8%
Land O Lakes-US 5.2 0.7 0.7%
Sodiaal- France 4.8 1.0 0.7%
AMUL-India 4.7 0.5 0.6%
Yili-China 4.4 1.6 0.6%
Muller- (Germany,UK) 4.4 1.5 0.6%
Mengmin-China 4.3 1.6 0.6%
Bongrain-France 4.2 1.4 0.6%
Darigold-US 3.6 0.6 0.5%
Worlds leading Processors -Dairy Milk

• Mastitis in dairy animals is one of the most important economic diseases resulting into huge economic loss to the
country. In India, the economic losses due to mastitis have increased about 115 folds in last five decades
• Lack of awareness, delay in detection of sub-clinical mastitis, lack of markers for detecting ensuing mastitis, unhygienic
milking practices, diverse production systems, inadequate treatment etc. are some of the important contributing factors
in higher incidence of mastitis
•Among the several barriers in achieving the production targets, mastitis continues to remain as a challenging
impediment, since the affected quarters may have 30 per cent less productivity and cow may lose about 15 per cent
production
Mastitis and Indian Dairy Industry

• With the increase in milk production, the incidence of mastitis has also increased. it has been found that the incidence was the
highest among pure-bred Holsteins and Jerseys but the lowest in local cattle and buffaloes.
•Based on the published reports, it is evident that the average prevalence of mastitis in 1960s to early 1990s, was not more than
30 per cent but increased afterwards to even more than 60 %
• Two decades ago, the mean incidence of clinical mastitis in India was 1-10 % with subclinical mastitis ranging from 10 -50 % in
cows and 5-20 %in buffaloes, while recent studies showed higher incidence of subclinical mastitis ranging from 20 to 83 % in cows
and 45% in buffaloes
• Analysis of the data from more than 100 recent studies spread over 21 States of India indicate that the overall prevalence of
mastitis
•ranged from 25 to 97 % with a mean prevalence of about 50 %
•This clearly indicates the drastic increase in the prevalence of mastitis especially the subclinical form of the disease, which is an
alarming situation for the dairy industry in India
20
Source: NDDB/Mkt Intelligence

• Extensive studies have indicated that both clinical and sub-clinical mastitis alter the reproductive process at several levels. Mastitis
delays the postpartum ovarian function and alters the key reproductive functions like ovulation, fertilization, implantation, and
pregnancy maintenance.
•Bacterial toxins released during mastitis influence conception and early embryonic survival in affected cattle by stimulating the
production of prostaglandin F2α, which subsequently causes luteal regression, causing the loss of an established pregnancy
•Clinical mastitis induces hormonal alterations like decreased pulsatile secretion of luteinizing hormone (LH), significant decrease in
the ovulatory LH peak, decreased estradiol production leading to decreased estrus expression and failure of ovulation
• The probability of conception decreased by 44 per cent when mastitis occurred a week before insemination, by 73 per cent when it
occurred during the week of insemination, and by 52 per cent when mastitis occurred during the week after insemination.
Mastitis and Harmful impact beyond Udder

•Traditionally, detection of mastitis is carried out by estimation of somatic cell counts, estimation of biomarkers
associated with the onset of the disease (e.g. the enzymes N-acetyl-β-D-glucosaminidase and lactate
dehydrogenase), isolation, identification and characterization of the causative agent by culturing
• Since, these methods have certain limitations, there is an urgent need to develop a rapid, specific, sensitive and
reliable diagnostic test suitable under field conditions where sophisticated instruments are not available. Unlike in
developed countries, where automated systems of dairying are practiced in which screening of animals for milk
somatic cell count is a routine practice, in our country it is not possible owing to smaller dairy units.
• As per National Academy of Agricultural Sciences in large scale dairying, development of novel analytical
platform incorporating enzymatic assays, immune assays, biosensors and nucleic acid tests could be a
viable option.
Mastitis -Detection and Control Measures

Components of losses (in INR) due to mastitis in farm animals
Type of losses Crossbred cows Buffaloes Overall
(A) Production loss 700.18 (43.95) 363.75 (40.75) 674.74 (48.53)
(i) Milk yield loss 503.04 (31.58) 273.75 (30.67) 485.69 (34.93)
(ii) Loss from discarded milk 197.14 (12.37) 90.00 (10.08) 189.05 (13.60)
(B) Veterinary expenses 582.15 (36.54) 356.67 (39.97) 508.52 (36.57)
(i) Medicine 505.36 (31.72) 290.00 (32.50) 432.50 (31.10)
(ii) Services 76.79 (4.82) 66.67 (7.47) 76.02 (05.47)
(C) Sanitation 66.07 (3.45) 53.67 (6.01) 65.09 (4.68)
(i) Stall hygiene 47.68 (2.30) 37.50 (4.20) 46.87 (03.37)
(ii) Milk hygiene 18.39 (1.15) 16.17 (1.81) 18.22 (01.31)
(D) Miscellaneous 144.47 (9.06) 118.33 (13.26) 142.11 (10.22)
(i) Additional labour 98.93 (6.21) 78.33 (8.78) 96.99 (6.98)
(ii) Equipment and so forth 45.54 (2.85) 40.00 (4.48) 45.12 (3.24)
Total 1592.87 (100.00) 892.42 (100.00) 1390.46 (100.00)
Figures in parentheses indicate percentage of total loss.

MASTITIS SCENARIO : GLOBAL VIS-À-VIS INDIA
24

Indian dairy industry & mastitis tks

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