This document provides an overview of on-page and off-page SEO strategies. It discusses key on-page elements like title tags, meta descriptions, heading tags, image optimization and content optimization. It also covers off-page SEO strategies like link building through generating internal and external content, submissions and building relationships. The document emphasizes creating original, quality content that provides value to users as search engines prioritize the user experience.

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2. SEO & Business
!
Virtual Rain Business
Webinars
Fluid Advertising
February 11th, 2014
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3. http://
www.linkedin.com
/in/tykilgore
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5. Two
Elements
On Page SEO
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Off-Page SEO
On-­‐Page SEO is about making the page as relevant as possible for a given search query
as possible.

6. On-Page SEO
!
!
On-­‐Page
Op*miza*on
!
Title
Tags
Meta
Descrip*ons
Heading
Tags
Images
Op*miza*on
Content
Op*miza*on
Internal
Linking
URL
Structure
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9. Everything has a purpose
!
!
Domain
URLs
Posts Names
Titles
Descriptions
Images
Alt Attributes
File Names
Content
!
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10. What is On-Page SEO?
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14. OFF-Page SEO
!
Link
Building
!
Researching
Link
Opportuni*es
Genera*ng
Content
for
Internal
Posts
Genera*ng
Content
for
External
Posts
Reques*ng
Links
through
submissions,
compe**ve
research,
social
profiles
Building
rela*onships
with
industry
related
groups/
14
individuals

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16. Post
Names
!
Long
Tail
Searches
-­‐
Hummingbird
Update
-­‐
Focus
on
crea*ng
content
that
provides
real
value
to
users.
Don’t
Hit
Enter
-­‐
example
nike
running
shoes
-­‐
before
the
keyword
type
in
5
W’s
and
How
16

17. Titles
!
Title
tags
are
part
of
the
meta
tags
that
appear
in
your
HTML.
Help
set
you
apart
from
others
listed
in
the
SERPS
Should
be
maximum
of
65-­‐70
characters
long,
including
spaces
Make
sure
the
most
important
keyword
are
first
in
your
*tle
Separate
the
keywords
in
the
*tle
tag
Keep
your
important
phrases
shorts
and
simple.
NO!
and,
but,
if,
then
type
of
words
Each
page
is
different
and
each
page
needs
a
unique
*tle
tag
Example
*tle
tag
Keyword
1
|
Keyword
2
|
Keyword
3
|
Company
Name
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18. Descrip*ons
!
Meta
descrip*ons
aren’t
used
in
the
search
engines
ranking
algorithms
Need
to
be
wri_en
to
incite
users
to
click
and
should
be
wri_en
like
an
ad
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19. Content
!
Search
engines
are
focusing
on
crea*ng
the
best
possible
user
experience
as
possible
Crea*ng
original,
quality,
content
crea*on
will
be
key
in
ranking
in
the
future
Crea*ng
relevant
and
fresh
informa*on
with
the
SEO
in
mind
will
help
you
in
the
future
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Image Source http://synergizeonline.net/bookmarkawards/content-king-bookmarks-awards-2013/

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