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Accor Presentation
- 12. DenisHennequin YannCaillere GregChampetier Dominique Esnault President and Chief Global Chief Global Chief Chairman and CEO Operating Officer Marketing Officer Operating Support
- 13. Pascal Quint Antoine Recher Sophie Stabile Marc Vieilledent Global Chief Human Global Chief Finacial Global Executive VP Corporate Secretary Resources Officer Officer Asset Management
- 35. ONBOARD TRAVEL RESTAURANTS RAILWAY AGENCES SERVICES THALASSA CASINOS INTERNATION AL SPA
- 45. Mercure Suites Sofitel San Francisco Novotel Le Havre Bassin Bedfordview , South Bay, California, USA Vauban, France Africa #3 of 16 hotels in Redwood City #6 of 28 hotels in Le Havre, #1 of 2 hotels in Johannesburg France 4.3 stars - 89% of Guests 4.7 stars, All guests who stayed 4.5 stars, All guests who stayed Recommend recommended the hotel recommended the hotel
- 53. Africa • SOS VILLAGES D’ENFANTS Asia • NIREEKHAVA Europe • MAMA FOUNDATION
- 54. Africa • CHILDREN OF THE DAWN America • UN TECHO PARA MI PAIS Asia • BETHEL FOUNDTION
- 55. Africa • SOS VILLAGES D’ENFANTS Asia • NIREEKHAVA Europe • MAMA FOUNDATION
- 62. • Clean environment • Well rounded meals • Disease prevention •Reduce water consumption •Recycling Programs •Protecting Biodiversity •Reduced energy consumption •Reduced CO₂ emissions •Renewable Energy Sources
- 63. •Eco design •Sustainable building •Hotel offers and technologies •Protect children from abuse •Responsible purchasing practices •Protect ecosystems •Support employee growth&skills •Diversity an asset •Improve quality of work life •Conduct business openly •Engage franchised&managed hotels •Share commitment with suppliers
- 77. Reciprocal discounts for car rentals for hotel guests and vice versa. Partnership between Air France loyalty program Flying Blue and A|Club where members of both can convert points Customers of the French train company get a 10% or 5% discount at Accor hotels.
- 78. Hotel discounts when high speed train ticket and rooms are booked together in the four countries where Thalys operates. Customers of the Belgian train company get a 10% or 5% discount at Accor hotels. Provides WiFi access at French Accor hotels.
- 79. Software are provided in business centers and Xbox in certain hotel lobbies. LCL loyalty provides free hotel stays as a reward. PremiumMastercard customers get special offers from time to time.
- 80. Accor has sponsored the Evian Masters women’s golf tournament since 2006. Nespresso coffee is exclusively served in Pullman hotels. This French international news channel is shown in many Accor hotels.
- 81. The French programming channel is shown in most Mercure, Novotel,Pullman and Sofitel hotels around the world.
Hinweis der Redaktion
- Since the opening of the first Novotel in Lille in 1967, team members have been driven by a pioneering spirit of conquest. A key to Accor’s success, this attitude has over the years shaped the Group’s culture, which is the cement that binds their team members while respecting difference in their ages, cultures and positions within the organization. Our culture is also shaped by a constant concern for people and a commitment to the highest performance standards
- Denis Hennequin: Chairman and CEO of Accor Jean-Paul Bailly: Chairman and CEOof the La Poste Group Thomas J. Barrack: Founder, Chairman and CEO of Colony Capital LLC SébastienBazin: CEO of Colony Capital Europe Philippe Citerne: Non-Executive Chairman of Télécom & Management SudParis (educational and research institute) Mercedes Erra: Executive President of Euro RSCG Worldwide Sophie Gasperment: Executive Chairman of The Body Shop International (Independent Director )Bertrand Meheut: Chairman of the Groupe Canal+ Management Board
- Strong brand will make franchising easier and enable growth
- 2010 percentages.
- More than 32 million hotel nights generated by the central booking system in 2010183 million visitors to Accor sites in 2010.2010 percentages.
- More than 32 million hotel nights generated by the central booking system in 2010183 million visitors to Accor sites in 2010.2010 percentages.
- As part as the strategic refocusing on Accor core hotels business, the sales of Groupe Lucien Barrière (casino) and Lenôtre (culinary school) ( were completed respectively in March and September 2011. June 8, 2010Accor Services becomes Edenred,the world leader in prepaid service vouchersAs part of the proposed demerger of Accor’s Hotels and Prepaid Services businesses, Accor Services has changed its name to Edenred.Operating in 40 countries, Edenred is the world leader in prepaid service vouchers with Ticket Restaurant, Ticket Alimentation, Ticket CESU, Childcare Vouchers, Ticket Car, Ticket Clean Way, Ticket Compliments, Kadeos, etc. By delivering employee and public benefits or solutions that improve the performance of organizations, Edenred’s products make everyone’s life easier in a myriad of ways. Every day, 33 million people use Edenred’s solutions. Nearly 500,000 private and public sector customers benefit from its sense of innovation and 1.2 million service providers have joined the affiliates network. In 2009, the Company generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.“Backed by our 50 years of expertise in prepaid services, this new identity will enable us to assert our position as a committed, pioneering, global leader,” said Jacques Stern, Deputy Chief Executive Officer of Accor, in charge of the Services business. “Edenred is focusing on innovation to drive growth and delivering solutions worldwide that create bonds among people.”A MEANINGFUL BRAND “Edenred” expresses a powerful commitment to growth, as embodied in the company’s Eden corporate project. “Eden” comes from the initials of the project’s French slogan “EntreprendreDifféremmentEnsemble” (Moving Forward Differently Together). Introduced in January 2010 and deployed by the Company’s 6,000 employees, the project is underpinned by five core values: entrepreneurial spirit, innovation, performance, simplicity and sharing. “Eden” also means “paradise” in eight languages, reflecting the sense of well-being that Edenred’s solutions instill in individuals and organizations. “Red” refers to the red ball that identifies the products successfully developed by the Company for nearly 50 years. It also means “network” in Spanish, signifying the ties that bind private and public sector customers, employees, citizens, affiliates and government authorities.The corporate brand’s new logo is comprised of different components that give it a distinctive identity: the red ball, symbolizing the different products and services; the name’s initial letter to create a sense of community; a sphere, denoting the company’s global presence; and a square, whose contemporary styling and shape recall today’s social networks.Because Edenred’s products enable users to have lunch, buy gifts, pay for childcare services, manage business expenses or take a vacation, the new brand has chosen a baseline that puts the emphasis on day-to-day well-being and simplicity: “For an easier life”.“The Edenred brand is people-focused, friendly, optimistic and innovative,” added ElianeRouyer-Chevalier, Edenred’s Executive Vice President, Corporate and Financial Communications. “It will project our image and build awareness of the Company in all of our current and future host countries.”1Number of vouchers and cards issued during the year times their face value.Page 2/2A BROAD-BASED LAUNCH Deployed in 40 countries, the Edenred launch comprises three components:• Special events. On Monday, June 7, a premiere was held to announce the Company’s new name to its 6,000 employees. On June 8, 40 giant red balls will serve as a backdrop for the brand’s public unveiling. A large number of fun-filled events will be held around the world for Edenred partners. In Paris, the new identity will be presented on the Esplanade de la Défense, Europe’s leading business district, to demonstrate the Company’s commitment to delivering well-being and motivation to the business and social communities.• An online an doffline ad vertisingc am paign, with visuals highlighting the red ball theme worldwide. Targeting opinion leaders, the campaign uses teasers to reveal the new name and showcases the dayto-day contact between Edenred and its stakeholders.Print media campaign released in France• A mark et ingc amp aign that will leverage the rollout’s “special event” aspect to generate buzz about the brand on the Internet. A teaser website (www.enjoyredexperience.com) went online on June 4, featuring the giant red balls. On June 9, the site will display pictures and videos of Edenred events held around the world. As the same time, Facebook, Flickr, YouTube, Orkut and other leading social networks and media hubs will gradually and simultaneously provide coverage of the new identity’s unveiling.At the Annual and Extraordinary Shareholders’ Meeting on June 29, 2010, Accor SA shareholders will vote on the proposed demerger. Trading in Edenred shares is scheduled to begin on the NYSE Euronext™ Paris stock exchange on July 2, 2010.***Edenred, the world leader in prepaid service vouchers, provides solutions that enhance personal well-being and improve the performance of organizations. Operating in 40 countries, with 6,000 employees, nearly 500,000 private and public sector customers, 33 million users and 1.2 million affiliates, Edenred offers a wide range of products in two categories:• Emp lo yee an dpublicb en efits related to meals and food (Ticket Restaurant, Ticket Alimentation) or quality of life (Ticket CESU, Childcare Vouchers, etc.).• Per form an cesolutions in the areas of expense management (Ticket Car, etc.), incentives and rewards (Ticket Compliments, Kadeos, etc.) and new prepaid electronic products.In 2009, Edenred generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.
- As part as the strategic refocusing on Accor core hotels business, the sales of Groupe Lucien Barrière (casino) and Lenôtre (culinary school) ( were completed respectively in March and September 2011. June 8, 2010Accor Services becomes Edenred,the world leader in prepaid service vouchersAs part of the proposed demerger of Accor’s Hotels and Prepaid Services businesses, Accor Services has changed its name to Edenred.Operating in 40 countries, Edenred is the world leader in prepaid service vouchers with Ticket Restaurant, Ticket Alimentation, Ticket CESU, Childcare Vouchers, Ticket Car, Ticket Clean Way, Ticket Compliments, Kadeos, etc. By delivering employee and public benefits or solutions that improve the performance of organizations, Edenred’s products make everyone’s life easier in a myriad of ways. Every day, 33 million people use Edenred’s solutions. Nearly 500,000 private and public sector customers benefit from its sense of innovation and 1.2 million service providers have joined the affiliates network. In 2009, the Company generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.“Backed by our 50 years of expertise in prepaid services, this new identity will enable us to assert our position as a committed, pioneering, global leader,” said Jacques Stern, Deputy Chief Executive Officer of Accor, in charge of the Services business. “Edenred is focusing on innovation to drive growth and delivering solutions worldwide that create bonds among people.”A MEANINGFUL BRAND “Edenred” expresses a powerful commitment to growth, as embodied in the company’s Eden corporate project. “Eden” comes from the initials of the project’s French slogan “EntreprendreDifféremmentEnsemble” (Moving Forward Differently Together). Introduced in January 2010 and deployed by the Company’s 6,000 employees, the project is underpinned by five core values: entrepreneurial spirit, innovation, performance, simplicity and sharing. “Eden” also means “paradise” in eight languages, reflecting the sense of well-being that Edenred’s solutions instill in individuals and organizations. “Red” refers to the red ball that identifies the products successfully developed by the Company for nearly 50 years. It also means “network” in Spanish, signifying the ties that bind private and public sector customers, employees, citizens, affiliates and government authorities.The corporate brand’s new logo is comprised of different components that give it a distinctive identity: the red ball, symbolizing the different products and services; the name’s initial letter to create a sense of community; a sphere, denoting the company’s global presence; and a square, whose contemporary styling and shape recall today’s social networks.Because Edenred’s products enable users to have lunch, buy gifts, pay for childcare services, manage business expenses or take a vacation, the new brand has chosen a baseline that puts the emphasis on day-to-day well-being and simplicity: “For an easier life”.“The Edenred brand is people-focused, friendly, optimistic and innovative,” added ElianeRouyer-Chevalier, Edenred’s Executive Vice President, Corporate and Financial Communications. “It will project our image and build awareness of the Company in all of our current and future host countries.”1Number of vouchers and cards issued during the year times their face value.Page 2/2A BROAD-BASED LAUNCH Deployed in 40 countries, the Edenred launch comprises three components:• Special events. On Monday, June 7, a premiere was held to announce the Company’s new name to its 6,000 employees. On June 8, 40 giant red balls will serve as a backdrop for the brand’s public unveiling. A large number of fun-filled events will be held around the world for Edenred partners. In Paris, the new identity will be presented on the Esplanade de la Défense, Europe’s leading business district, to demonstrate the Company’s commitment to delivering well-being and motivation to the business and social communities.• An online an doffline ad vertisingc am paign, with visuals highlighting the red ball theme worldwide. Targeting opinion leaders, the campaign uses teasers to reveal the new name and showcases the dayto-day contact between Edenred and its stakeholders.Print media campaign released in France• A mark et ingc amp aign that will leverage the rollout’s “special event” aspect to generate buzz about the brand on the Internet. A teaser website (www.enjoyredexperience.com) went online on June 4, featuring the giant red balls. On June 9, the site will display pictures and videos of Edenred events held around the world. As the same time, Facebook, Flickr, YouTube, Orkut and other leading social networks and media hubs will gradually and simultaneously provide coverage of the new identity’s unveiling.At the Annual and Extraordinary Shareholders’ Meeting on June 29, 2010, Accor SA shareholders will vote on the proposed demerger. Trading in Edenred shares is scheduled to begin on the NYSE Euronext™ Paris stock exchange on July 2, 2010.***Edenred, the world leader in prepaid service vouchers, provides solutions that enhance personal well-being and improve the performance of organizations. Operating in 40 countries, with 6,000 employees, nearly 500,000 private and public sector customers, 33 million users and 1.2 million affiliates, Edenred offers a wide range of products in two categories:• Emp lo yee an dpublicb en efits related to meals and food (Ticket Restaurant, Ticket Alimentation) or quality of life (Ticket CESU, Childcare Vouchers, etc.).• Per form an cesolutions in the areas of expense management (Ticket Car, etc.), incentives and rewards (Ticket Compliments, Kadeos, etc.) and new prepaid electronic products.In 2009, Edenred generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.
- As part as the strategic refocusing on Accor core hotels business, the sales of Groupe Lucien Barrière (casino) and Lenôtre (culinary school) ( were completed respectively in March and September 2011. June 8, 2010Accor Services becomes Edenred,the world leader in prepaid service vouchersAs part of the proposed demerger of Accor’s Hotels and Prepaid Services businesses, Accor Services has changed its name to Edenred.Operating in 40 countries, Edenred is the world leader in prepaid service vouchers with Ticket Restaurant, Ticket Alimentation, Ticket CESU, Childcare Vouchers, Ticket Car, Ticket Clean Way, Ticket Compliments, Kadeos, etc. By delivering employee and public benefits or solutions that improve the performance of organizations, Edenred’s products make everyone’s life easier in a myriad of ways. Every day, 33 million people use Edenred’s solutions. Nearly 500,000 private and public sector customers benefit from its sense of innovation and 1.2 million service providers have joined the affiliates network. In 2009, the Company generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.“Backed by our 50 years of expertise in prepaid services, this new identity will enable us to assert our position as a committed, pioneering, global leader,” said Jacques Stern, Deputy Chief Executive Officer of Accor, in charge of the Services business. “Edenred is focusing on innovation to drive growth and delivering solutions worldwide that create bonds among people.”A MEANINGFUL BRAND “Edenred” expresses a powerful commitment to growth, as embodied in the company’s Eden corporate project. “Eden” comes from the initials of the project’s French slogan “EntreprendreDifféremmentEnsemble” (Moving Forward Differently Together). Introduced in January 2010 and deployed by the Company’s 6,000 employees, the project is underpinned by five core values: entrepreneurial spirit, innovation, performance, simplicity and sharing. “Eden” also means “paradise” in eight languages, reflecting the sense of well-being that Edenred’s solutions instill in individuals and organizations. “Red” refers to the red ball that identifies the products successfully developed by the Company for nearly 50 years. It also means “network” in Spanish, signifying the ties that bind private and public sector customers, employees, citizens, affiliates and government authorities.The corporate brand’s new logo is comprised of different components that give it a distinctive identity: the red ball, symbolizing the different products and services; the name’s initial letter to create a sense of community; a sphere, denoting the company’s global presence; and a square, whose contemporary styling and shape recall today’s social networks.Because Edenred’s products enable users to have lunch, buy gifts, pay for childcare services, manage business expenses or take a vacation, the new brand has chosen a baseline that puts the emphasis on day-to-day well-being and simplicity: “For an easier life”.“The Edenred brand is people-focused, friendly, optimistic and innovative,” added ElianeRouyer-Chevalier, Edenred’s Executive Vice President, Corporate and Financial Communications. “It will project our image and build awareness of the Company in all of our current and future host countries.”1Number of vouchers and cards issued during the year times their face value.Page 2/2A BROAD-BASED LAUNCH Deployed in 40 countries, the Edenred launch comprises three components:• Special events. On Monday, June 7, a premiere was held to announce the Company’s new name to its 6,000 employees. On June 8, 40 giant red balls will serve as a backdrop for the brand’s public unveiling. A large number of fun-filled events will be held around the world for Edenred partners. In Paris, the new identity will be presented on the Esplanade de la Défense, Europe’s leading business district, to demonstrate the Company’s commitment to delivering well-being and motivation to the business and social communities.• An online an doffline ad vertisingc am paign, with visuals highlighting the red ball theme worldwide. Targeting opinion leaders, the campaign uses teasers to reveal the new name and showcases the dayto-day contact between Edenred and its stakeholders.Print media campaign released in France• A mark et ingc amp aign that will leverage the rollout’s “special event” aspect to generate buzz about the brand on the Internet. A teaser website (www.enjoyredexperience.com) went online on June 4, featuring the giant red balls. On June 9, the site will display pictures and videos of Edenred events held around the world. As the same time, Facebook, Flickr, YouTube, Orkut and other leading social networks and media hubs will gradually and simultaneously provide coverage of the new identity’s unveiling.At the Annual and Extraordinary Shareholders’ Meeting on June 29, 2010, Accor SA shareholders will vote on the proposed demerger. Trading in Edenred shares is scheduled to begin on the NYSE Euronext™ Paris stock exchange on July 2, 2010.***Edenred, the world leader in prepaid service vouchers, provides solutions that enhance personal well-being and improve the performance of organizations. Operating in 40 countries, with 6,000 employees, nearly 500,000 private and public sector customers, 33 million users and 1.2 million affiliates, Edenred offers a wide range of products in two categories:• Emp lo yee an dpublicb en efits related to meals and food (Ticket Restaurant, Ticket Alimentation) or quality of life (Ticket CESU, Childcare Vouchers, etc.).• Per form an cesolutions in the areas of expense management (Ticket Car, etc.), incentives and rewards (Ticket Compliments, Kadeos, etc.) and new prepaid electronic products.In 2009, Edenred generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.
- As part as the strategic refocusing on Accor core hotels business, the sales of Groupe Lucien Barrière (casino) and Lenôtre (culinary school) ( were completed respectively in March and September 2011. June 8, 2010Accor Services becomes Edenred,the world leader in prepaid service vouchersAs part of the proposed demerger of Accor’s Hotels and Prepaid Services businesses, Accor Services has changed its name to Edenred.Operating in 40 countries, Edenred is the world leader in prepaid service vouchers with Ticket Restaurant, Ticket Alimentation, Ticket CESU, Childcare Vouchers, Ticket Car, Ticket Clean Way, Ticket Compliments, Kadeos, etc. By delivering employee and public benefits or solutions that improve the performance of organizations, Edenred’s products make everyone’s life easier in a myriad of ways. Every day, 33 million people use Edenred’s solutions. Nearly 500,000 private and public sector customers benefit from its sense of innovation and 1.2 million service providers have joined the affiliates network. In 2009, the Company generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.“Backed by our 50 years of expertise in prepaid services, this new identity will enable us to assert our position as a committed, pioneering, global leader,” said Jacques Stern, Deputy Chief Executive Officer of Accor, in charge of the Services business. “Edenred is focusing on innovation to drive growth and delivering solutions worldwide that create bonds among people.”A MEANINGFUL BRAND “Edenred” expresses a powerful commitment to growth, as embodied in the company’s Eden corporate project. “Eden” comes from the initials of the project’s French slogan “EntreprendreDifféremmentEnsemble” (Moving Forward Differently Together). Introduced in January 2010 and deployed by the Company’s 6,000 employees, the project is underpinned by five core values: entrepreneurial spirit, innovation, performance, simplicity and sharing. “Eden” also means “paradise” in eight languages, reflecting the sense of well-being that Edenred’s solutions instill in individuals and organizations. “Red” refers to the red ball that identifies the products successfully developed by the Company for nearly 50 years. It also means “network” in Spanish, signifying the ties that bind private and public sector customers, employees, citizens, affiliates and government authorities.The corporate brand’s new logo is comprised of different components that give it a distinctive identity: the red ball, symbolizing the different products and services; the name’s initial letter to create a sense of community; a sphere, denoting the company’s global presence; and a square, whose contemporary styling and shape recall today’s social networks.Because Edenred’s products enable users to have lunch, buy gifts, pay for childcare services, manage business expenses or take a vacation, the new brand has chosen a baseline that puts the emphasis on day-to-day well-being and simplicity: “For an easier life”.“The Edenred brand is people-focused, friendly, optimistic and innovative,” added ElianeRouyer-Chevalier, Edenred’s Executive Vice President, Corporate and Financial Communications. “It will project our image and build awareness of the Company in all of our current and future host countries.”1Number of vouchers and cards issued during the year times their face value.Page 2/2A BROAD-BASED LAUNCH Deployed in 40 countries, the Edenred launch comprises three components:• Special events. On Monday, June 7, a premiere was held to announce the Company’s new name to its 6,000 employees. On June 8, 40 giant red balls will serve as a backdrop for the brand’s public unveiling. A large number of fun-filled events will be held around the world for Edenred partners. In Paris, the new identity will be presented on the Esplanade de la Défense, Europe’s leading business district, to demonstrate the Company’s commitment to delivering well-being and motivation to the business and social communities.• An online an doffline ad vertisingc am paign, with visuals highlighting the red ball theme worldwide. Targeting opinion leaders, the campaign uses teasers to reveal the new name and showcases the dayto-day contact between Edenred and its stakeholders.Print media campaign released in France• A mark et ingc amp aign that will leverage the rollout’s “special event” aspect to generate buzz about the brand on the Internet. A teaser website (www.enjoyredexperience.com) went online on June 4, featuring the giant red balls. On June 9, the site will display pictures and videos of Edenred events held around the world. As the same time, Facebook, Flickr, YouTube, Orkut and other leading social networks and media hubs will gradually and simultaneously provide coverage of the new identity’s unveiling.At the Annual and Extraordinary Shareholders’ Meeting on June 29, 2010, Accor SA shareholders will vote on the proposed demerger. Trading in Edenred shares is scheduled to begin on the NYSE Euronext™ Paris stock exchange on July 2, 2010.***Edenred, the world leader in prepaid service vouchers, provides solutions that enhance personal well-being and improve the performance of organizations. Operating in 40 countries, with 6,000 employees, nearly 500,000 private and public sector customers, 33 million users and 1.2 million affiliates, Edenred offers a wide range of products in two categories:• Emp lo yee an dpublicb en efits related to meals and food (Ticket Restaurant, Ticket Alimentation) or quality of life (Ticket CESU, Childcare Vouchers, etc.).• Per form an cesolutions in the areas of expense management (Ticket Car, etc.), incentives and rewards (Ticket Compliments, Kadeos, etc.) and new prepaid electronic products.In 2009, Edenred generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.
- As part as the strategic refocusing on Accor core hotels business, the sales of Groupe Lucien Barrière (casino) and Lenôtre (culinary school) ( were completed respectively in March and September 2011. June 8, 2010Accor Services becomes Edenred,the world leader in prepaid service vouchersAs part of the proposed demerger of Accor’s Hotels and Prepaid Services businesses, Accor Services has changed its name to Edenred.Operating in 40 countries, Edenred is the world leader in prepaid service vouchers with Ticket Restaurant, Ticket Alimentation, Ticket CESU, Childcare Vouchers, Ticket Car, Ticket Clean Way, Ticket Compliments, Kadeos, etc. By delivering employee and public benefits or solutions that improve the performance of organizations, Edenred’s products make everyone’s life easier in a myriad of ways. Every day, 33 million people use Edenred’s solutions. Nearly 500,000 private and public sector customers benefit from its sense of innovation and 1.2 million service providers have joined the affiliates network. In 2009, the Company generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.“Backed by our 50 years of expertise in prepaid services, this new identity will enable us to assert our position as a committed, pioneering, global leader,” said Jacques Stern, Deputy Chief Executive Officer of Accor, in charge of the Services business. “Edenred is focusing on innovation to drive growth and delivering solutions worldwide that create bonds among people.”A MEANINGFUL BRAND “Edenred” expresses a powerful commitment to growth, as embodied in the company’s Eden corporate project. “Eden” comes from the initials of the project’s French slogan “EntreprendreDifféremmentEnsemble” (Moving Forward Differently Together). Introduced in January 2010 and deployed by the Company’s 6,000 employees, the project is underpinned by five core values: entrepreneurial spirit, innovation, performance, simplicity and sharing. “Eden” also means “paradise” in eight languages, reflecting the sense of well-being that Edenred’s solutions instill in individuals and organizations. “Red” refers to the red ball that identifies the products successfully developed by the Company for nearly 50 years. It also means “network” in Spanish, signifying the ties that bind private and public sector customers, employees, citizens, affiliates and government authorities.The corporate brand’s new logo is comprised of different components that give it a distinctive identity: the red ball, symbolizing the different products and services; the name’s initial letter to create a sense of community; a sphere, denoting the company’s global presence; and a square, whose contemporary styling and shape recall today’s social networks.Because Edenred’s products enable users to have lunch, buy gifts, pay for childcare services, manage business expenses or take a vacation, the new brand has chosen a baseline that puts the emphasis on day-to-day well-being and simplicity: “For an easier life”.“The Edenred brand is people-focused, friendly, optimistic and innovative,” added ElianeRouyer-Chevalier, Edenred’s Executive Vice President, Corporate and Financial Communications. “It will project our image and build awareness of the Company in all of our current and future host countries.”1Number of vouchers and cards issued during the year times their face value.Page 2/2A BROAD-BASED LAUNCH Deployed in 40 countries, the Edenred launch comprises three components:• Special events. On Monday, June 7, a premiere was held to announce the Company’s new name to its 6,000 employees. On June 8, 40 giant red balls will serve as a backdrop for the brand’s public unveiling. A large number of fun-filled events will be held around the world for Edenred partners. In Paris, the new identity will be presented on the Esplanade de la Défense, Europe’s leading business district, to demonstrate the Company’s commitment to delivering well-being and motivation to the business and social communities.• An online an doffline ad vertisingc am paign, with visuals highlighting the red ball theme worldwide. Targeting opinion leaders, the campaign uses teasers to reveal the new name and showcases the dayto-day contact between Edenred and its stakeholders.Print media campaign released in France• A mark et ingc amp aign that will leverage the rollout’s “special event” aspect to generate buzz about the brand on the Internet. A teaser website (www.enjoyredexperience.com) went online on June 4, featuring the giant red balls. On June 9, the site will display pictures and videos of Edenred events held around the world. As the same time, Facebook, Flickr, YouTube, Orkut and other leading social networks and media hubs will gradually and simultaneously provide coverage of the new identity’s unveiling.At the Annual and Extraordinary Shareholders’ Meeting on June 29, 2010, Accor SA shareholders will vote on the proposed demerger. Trading in Edenred shares is scheduled to begin on the NYSE Euronext™ Paris stock exchange on July 2, 2010.***Edenred, the world leader in prepaid service vouchers, provides solutions that enhance personal well-being and improve the performance of organizations. Operating in 40 countries, with 6,000 employees, nearly 500,000 private and public sector customers, 33 million users and 1.2 million affiliates, Edenred offers a wide range of products in two categories:• Emp lo yee an dpublicb en efits related to meals and food (Ticket Restaurant, Ticket Alimentation) or quality of life (Ticket CESU, Childcare Vouchers, etc.).• Per form an cesolutions in the areas of expense management (Ticket Car, etc.), incentives and rewards (Ticket Compliments, Kadeos, etc.) and new prepaid electronic products.In 2009, Edenred generated total issue volume of €12.4 billion, of which more than 50% in emerging markets.
- http://www.tourismandaviation.com/17315-frances-accor-to-open-100-hotels-in-china-and-23-new-hotels-in-middle-east.html
- http://www.tourismandaviation.com/17315-frances-accor-to-open-100-hotels-in-china-and-23-new-hotels-in-middle-east.html
- http://www.hospitalitynet.org/news/4055013.html
- Cater to status conscience customersFrom 2012, the group will therefore organize the brands in a more coherent, clear and attractive way, capitalizing on ibis, a strong brand with high levels of worldwide notoriety. All seasons will become ibis Styles and Etap Hotel will become ibis Budget. At end June 2011, this new ibis “family” represented 1,570 hotels.
- Cater to status conscience customersFrom 2012, the group will therefore organize the brands in a more coherent, clear and attractive way, capitalizing on ibis, a strong brand with high levels of worldwide notoriety. All seasons will become ibis Styles and Etap Hotel will become ibis Budget. At end June 2011, this new ibis “family” represented 1,570 hotels.
- --To provide shared visual identity- 60% of rooms booked on accorhotels.com--Loyalty program- 7M worldwide- 1M in France--To become the most competitive and attractive relationship brand for its clients, partners and employees.
- --To provide shared visual identity- 60% of rooms booked on accorhotels.com--Loyalty program- 7M worldwide- 1M in France--To become the most competitive and attractive relationship brand for its clients, partners and employees.
- --To provide shared visual identity- 60% of rooms booked on accorhotels.com--Loyalty program- 7M worldwide- 1M in France--To become the most competitive and attractive relationship brand for its clients, partners and employees.