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Social Media in the Enterprise

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TJ O'Connor
TJ O'Connor

This document discusses how social media can be used in business to increase brand awareness and enhance value. It provides examples of how companies have successfully used blogs, microblogs, social networks, photo sharing, video sharing, and other social media to engage with customers, solve problems, and increase business. Specific strategies and case studies are presented from companies like Dell, Comcast, Barack Obama's presidential campaign, Cadbury, Netflix, Citrix, Sony, and Fancast.

Technologie
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Social Media in the Enterprise Increase brand awareness and enhance business value within the new media landscape
[object Object],[object Object],[object Object]
Social Media Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object]
Case Study: Direct2Dell ,[object Object],[object Object],[object Object]
Microblog: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: @comcastcares ,[object Object],[object Object],[object Object]
Social Network: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Barack Obama ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Sharing: YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Cadbury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Sharing: Flickr ,[object Object],[object Object],[object Object],[object Object]
Social Bookmarking: Del.icio.us ,[object Object],[object Object],[object Object],[object Object]
Social Relevancy: Digg ,[object Object],[object Object],[object Object]
Collaborative Filtering: Amazon.com ,[object Object],[object Object],[object Object]
Social Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search-Based Feeds: Technorati ,[object Object],[object Object],[object Object],[object Object]
Crowdsourcing
NML Case Study: Project Dogfood ,[object Object],[object Object],[object Object]
Case Study: Netflix Prize ,[object Object],[object Object],[object Object]
[object Object]
Why Social Media Campaigns Fail ,[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
NML Case Study: Citrix Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NML Case Study: Sony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NML Case Study: Fancast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Social Media in the Enterprise

  • 1. Social Media in the Enterprise Increase brand awareness and enhance business value within the new media landscape
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