A presentation about Urbanesia and how we manage our innovation from ideas to execution. We learn a lot from bits and pieces of other startups and implement them collectively.

1. Startup Kitchen
URBANESIA.COM
Prepared By:
Batista R. Harahap
www.bango29.com

2. .what()
• Online Lifestyle City Directory
• > 220.000 Businesses Listed
• > 8.000 Reviews
• > 28 millions what + where keywords
• > 214 millions search results served
• > 8 millions URL indexed

3. .us()
• The whole team size is 21 geeks

4. .objectives()
• Primary: To be the number one online
lifestyle city directory.
• Increase user tractions, stickiness and visits
• Increase pageviews
• Creating new distribution channels
• Monetize

5. .how()
• Get teams to communicate
• Identify problems (easy)
• Listen to user feedbacks, data or real
• After hours

6. .steps()
• Presenting our new Mobile Web look to
the team

7. .steps()
• Selina our Founder/CEO presenting
monetization plans to the team

8. .steps()
• Whiteboards!

9. .steps()
• DEMO Day

10. . result()
• Birth of Codecamp and Betanesia

11. . codecamp()
• Burning after hours with codes

12. . codecamp()
• Lessons to optimize for scalability

13. . betanesia()
• Small team preparing & developing stronger
foundations for our platform

14. .result()
• Reviews from Jan 2010 - March 2011

15. .result()
• New members from Jan 2010 - March 2011

16. .result()
• Pages crawled by Google/day from Jan 2011
- March 2011

17. .result()
• Average page loading time in milliseconds
from Jan 2011 - March 2011

18. .JOIN()
• We are on the hunt for Web & Mobile
Developers => http://urho.me/BtoOu
• We love geeks, we’re cool :p

19. .THANKYOU()
• Follow us @Urbanesia
• www.urbanesia.com