This document discusses cross-platform storytelling and provides tips for crafting narratives across different mediums. It defines what a story is and explains that our brains are wired for narrative construction, not segregating stories by platform. The first rule of storytelling is to know your story - understand what you want to say, who is speaking, who the audience is, and how you will tell the story. It then provides examples like an interactive children's book series and an experience about cyberwarfare told through a website, documentary, novel, and other forms to keep audiences engaged.

2. Are we being watched?
An insiders guide to cross-platform storytelling
@seancoleman

3. sto·ry [stohr-ee]
noun
!
2. a complete horizontal section of a building, having one continuous or
practically continuous floor.
1. a narrative, either true or fictitious, designed to interest, amuse, or
instruct.
SOME DEFINITIONS

4. Set in an old theatre with a total of seven floors, Kapital is Madrid’s mega nighclub, catering to a mix of tourists and locals alike. Boasting a main dance-floor, an
R&B room, a cinema and even a merchandise shop, the club offers a host of different musical styles to satisfy every customer. They regularly have different
theme nights and sessions, including an early evening session for teenagers.!
!
The first floor is Kapital's largest dance space, which plays house music and regularly features go-go dancers. The second floor is where the karaoke happens
and the third floor has the hip-hop dance space. The fourth floor has a bar area and fifth floor the pop music dance floor. The sixth floor is dedicated to chill out
with chairs and films playing while the top floor really comes into its own come the summer, when a retractable roof reveals the night sky. While something of a
commercial venue, it's still failsafe for a good night out - just try not to get lost in there.
SOMETHING FOR EVERYONE

5. WE ALL LOVE A GOOD STORY

6. OUR BRAINS ARE WIRED FOR
NARRATIVE CONSTRUCTION
when it comes to the way we appreciate stories, our brains don’t segregate media or platforms

7. QUESTIONS OF LENGTH, FORM AND PLATFORM

8. RULE # 1 - KNOWYOUR STORY
What are you trying to say?
Who is speaking?
Who are you speaking to?
How are you going to say it?
Really?

9. WHO IS SPEAKING?
Who is your mouthpiece and what is their tone of voice?
Are they the best guide for your audience?
RULE # 1 - KNOWYOUR STORY

10. CASE STUDY # 1 - MILLI
Interactive Story Books for 3-6 year olds for tablets
Picture Book Series
Animated TV series
Read along or be read to
Three mini games woven into the story
30 interactive pages using touch, sound and motion
Approx 20 minute play time per book

11. Milli
CASE STUDY # 1 - MILLI

12. RULE # 1 - KNOWYOUR STORY
WHO AREYOU SPEAKING TO?

13. WHO AREYOU SPEAKING TO?
RULE # 1 - KNOWYOUR STORY

14. WHO AREYOU SPEAKING TO?
RULE # 1 - KNOWYOUR STORY

15. I have a dream…

16. /out of CTRL
A fact based cross platform experience
exploring the impending threat of cyberwarfare.
www.netwars-project.com
!
https://twitter.com/netwarsproject
@netwarsproject
https://www.facebook.com/netwarsproject

17. THERE IS NOTHING VIRTUAL ABOUT THIS REALITY

20. Infoportal: www.netwars-project.com

21. Infoportal: www.netwars-project.com

24. TV Documentary

27. Interactive Online Documentary

28. Let the user feel how vulnerable they really are!

29. You never know who is in control!

31. 1 2 3 4 5
Challenge Challenge Challenge ChallengeChallenge
Heavy User
Normal
Engagement
Low Engagement,
Audience

34. Graphic Novel App

37. eBook / AudioBook Series

38. eBook / AudioBook Series

41. TV Series

42. IP and storyworld

44. Facts Fiction

45. Cyberwar - intangible topic

46. personal and emotional approach

47. Facts Fiction

48. Facts Fiction

49. Facts Fiction

50. Facts to Fiction
Webformat
FACTS
FICTION
2013 2016
Infoportal
Web

51. Facts to Fiction
TV Documentary
TV Series
Webformat
Graphic
Novel App
Audio Book
E-Book Series
FACTS
FICTION
2013 2016
Infoportal
Web

52. Facts Fiction

53. And there’s more…

54. Marketing Campaign

55. Campaign

57. Cheap, Deep or Mainstream - pick two
Don’t make your audience work too hard
HOW AREYOU GOING TO SAY IT?
Really?
RULE # 1 - KNOWYOUR STORY

58. thanks
@seancoleman