2.2 Discussion

Museum Research Methods MUSM7034 Semester 1 2009 Session 2.2 Discussion www.arts.usyd.edu.au/departs/museum http://musm7034.ning.com/

[object Object],[object Object],[object Object],[object Object],1. Introduction

[object Object],[object Object],[object Object],Five-point scale

[object Object],[object Object],[object Object],2. Five hypotheses ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Five hypotheses Implication Watch out for assumptions, e.g. people will return Enjoy the surprises!

[object Object],[object Object],[object Object],[object Object],2. Five hypotheses Implication Consider using Net Promoter Score

[object Object],[object Object],[object Object],[object Object],[object Object],2. Five hypotheses Implication Watch out for local situation effects Be careful how you generalise

[object Object],[object Object],[object Object],[object Object],2. Five hypotheses Implication Look at what happens on each point of the scale Be wary of averages

[object Object],[object Object],[object Object],[object Object],[object Object],2. Five hypotheses Implication Look at the differences between different audience sub-groups

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Three things, or the same thing? Implication Measures can’t be taken literally. Accept them as indications of underlying effect.

3. Using the data ,[object Object]

[object Object],[object Object],[object Object],[object Object],Contact

2.2 Discussion

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2.2 Discussion