8. Let’s talk about mobile!
So I says to her… I says…
Mobile is going to be huge!
9. Perspective
• Over Christmas 2012
– Over 17 Million device activations per day
– 20 million apps downloaded per hour
– Over 1.7 billion app downloads over the holidays
• $18 Billion in App Generated Revenue
• Mostly from micro transactions (less then 25
cents)
15. Ask yourself
• What problem am I trying to solve?
• Do people actually care?
• If they do, how will they use your service?
16. The experience
• How does your customer find you?
• What is it you’re providing them?
• How does your customer find you?
• How are people using your service?
• How does your customer find you?
• Does context matter?
• How does your customer find you?
39. More perspective
• In 2012 in the USA
– 168 Minutes – TV time / day
– 70 Minutes – Browsing / day
– 127 Minutes – Mobile app usage / day
• In 2010 in the USA
– 162 Minutes – TV time / day
– 70 Minutes – Browsing / day
– 60 Minutes – Mobile app usage / day
40. Multi Screen
• Phone
• Tablet
• Laptop / desktop
• Tv
• Car?
• Mer?
Who am I?15 years in tech, 10 in corp, love for startups Always a builderLover of startupsStartup drinksmobeers
Co-founder of tnyhipposThere’s got to be a better way
Acquired by rimFreedom to learnBuild out RippleBe a part of the new BB10
It’s huge, but what else is new?!?!
Things to think aboutDidn’t exit 5 years agoThis market is nascent!Zinga bought omg pop (draw something) $180 MM (write down of $95 MM)We’re all still learning
I think apps are great and they are part of the storyGames, utilities, toolsWe’re going to talk about broader things.
Mobile is more then just appsMobile is about providing a service / solutionBut before you can do that…
We’ll get back to some of that later
How will they find you?
Hard to findHard to know what to downloadRemember the earlier slide about downloads… I wonder how many uninstalls are there?
Remember gopher? Internet directories? Registering with search engines?I think mobile today is where the web was in 1997!!!A bit like a game of…
Rather like a game of find waldoReally hard to find stuffIf you even know what you’re looking for!!!Sean showed me the new Yelp app yesterdayThat being said… socially connected apps, apps that reach out to your friends.MarketingOh, and here he is if you’ve been looking for him
Or, we can find you on the internet, just like any other site.Mobile web is growing fast!!!Monetization is an issues CPM is much lowerPurchase on phone is low (lack of trust)Tablets might betterWe’ll talk about how to deliver soon.
So… how do we build all of this stuff anyway?
First some challenges that we’re facing today
FragmentationThe app might not be there on your platformDifferent platformsDifferent browsersWhich brings us to the…
The webFree!Trust to charge the customerAgain, what’s your busines?
Still evolvingThe long tail of devices with marginal supportUser interaction differences between platforms
Some people are solving this.
I don’t think we added an hour to the day. More on that later…Multi screen proposal
Send to tabletSocial interaction while watching TVAnswering a call while in the carBooking a flight and checking your flight status on your phone (example, delay on the way here)
Think customer not appMobile was just another delivery mediumDon’t forget about multiple screensCompanies thought about what service they offerContext was taken into accountLet me give you an example or two
Calendar entry for dinner at restaurantReminder based on my location to have time to get thereIf I’m driving, tell me where parking isOnce parked, give me walking directions
I buy movie ticketsI get reminderReminder comes early if it’s a heavy concession dayI go to IMDB, it shows me info on my movie firstEtc.
You will be building the futureInnovatingInvest in knowledgeIf you don’t code, start learning now!!!Challenge the status quoLook at everything around you and all YOUR screens and figure out a better way to serve your customers with them!I hope I don’t have to show this next time
Predicting the future is hardDon’t’ be afraid to go back and rethink if you do get it wrong.
