2. SOCIAL MESSAGE ADVERTISING
•Represents advertising formats that engage the social context
of the user viewing the advertisement
•Such ads are made to give the consumers some serious food
for thought.
• The intention is to make every citizen aware of some
inevitable responsibilities, wake up and act -be it for their own
good or for a common cause.

4. WHY BRANDS CHOOSE THIS PATH TO ADVERTISE?
oWhen media starts projecting recent stories in news then it feeds
further awakening. Such advertising is always a reflection of and a
response to social-cultural change.
oMakes communication very contextual and helps brands communicate
better with the consumers.
oThe young generation is much more aware and cannot be targeted
easily.
oLifts human spirits while lifting sales.
oBattle for supremacy among companies.

5. Advertisements are seen everywhere, yet the ones that stay in our
heads most are the ones that tell a powerful story.
All the ads work as they tell a good story, leaving brand etched in the
audience’s mind. And two steps towards some form of behavioral
change.

6. Time will tell whether it is just another marketing funda or is it
really a new revolution in the Marketing Industry.
But, I am proud of the marketing industry’s commitment to
social responsibility. And proud of its commitment to find new and
better ways to lift society to a higher level.
CONCLUSION