GNC FInal Project

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My Final Presentation on GNC

Internet Business Technologie

A DIGITAL FUTURE FOR GNC
Expanding and Improving in DigitalCommunication

Founded in 1935 Over 7,000 retail locations in
U.S.

CAMPAIGN STRATEGY
COMPETITOR
Bodybuilding.com
•Content plus retail
•Wholesale price

CAMPAIGN STRATEGY
EmphasizeGNC’s strengths, differentiate from Bodybuilding.com

KEY AUDIENCES
Anyone interested in fitness

CAMPAIGNTACTICS
MOBILE APP
• Location based
• Promotions
• Membership program
• Emphasis on retail

CAMPAIGNTACTICS
GOOGLE ADS
 Key words
 Exercise
 Work out
 Diet
 Emphasize customer
service
E-MAIL
Promote online sales and in-
store promotions

SUCCESS
Projected cost: $48,000 - $51,000 per month
Increase retail revenue
Increase social media audience

SUMMARY
Increased digital exposure
Repositioning
Increase profit
Increase market share

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GNC FInal Project

1. A DIGITAL FUTURE FOR GNC Expanding and Improving in DigitalCommunication

2. Founded in 1935 Over 7,000 retail locations in U.S.

3. CAMPAIGN STRATEGY COMPETITOR Bodybuilding.com •Content plus retail •Wholesale price

4. CAMPAIGN STRATEGY EmphasizeGNC’s strengths, differentiate from Bodybuilding.com

5. KEY AUDIENCES Anyone interested in fitness

6. CAMPAIGNTACTICS MOBILE APP • Location based • Promotions • Membership program • Emphasis on retail

7. CAMPAIGNTACTICS SOCIAL MEDIA

8. CAMPAIGNTACTICS GOOGLE ADS  Key words  Exercise  Work out  Diet  Emphasize customer service E-MAIL Promote online sales and in- store promotions

9. SUCCESS Projected cost: $48,000 - $51,000 per month Increase retail revenue Increase social media audience

10. SUMMARY Increased digital exposure Repositioning Increase profit Increase market share