Social media presentation given to members of the Virginia Society of Certified Public Accountants (VSCPA).

1. The Power of Social Media
Tina Lambert, CAE, VSCPA Vice President
VSCPA Northern Chapter
September 15, 2009

2. What the heck is Web 2.0
& social media?

3. BlackPlanet.com, Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet,
CarDomain, Consumating, Couchsurfing, Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang,
Ecademy, eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited, Gaia Online,
Geni.com, GoPets, Graduates.com, Grono.net, Hyves, imeem, Google , Infield Parking, IRC-Galleria, iWiW,
Joga, Bonito, Last.fm, LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply,
My Opera Community, myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven,
Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari,Soundpedia, Sportsvite, Studivz, TagWorld,
TakingITGlobal, The Doll Palace, The Student Center, Threadless, TravBuddy.com, Travellerspoint, Tribe.net, Vampire Freaks,
Vox, WAYN, WebBiographies, Windows Live Spaces, Woophy, XING

4. The Social Media Landscape

5. SOCIAL MEDIA IS AN UMBRELLA TERM
THAT DEFINES THE VARIOUS
ACTIVITIES THAT INTEGRATE
TECHNOLOGY, SOCIAL INTERACTION
AND THE CONSTRUCTION OF WORDS,
PICTURES, VIDEOS AND AUDIO.
http://www.wikipedia.org

6. More simply put:
“Social media
is people having
conversations online.”

7. The conversations are powered by…
• Blogs
• Online Chat & Listservs
• RSS
• Widgets
• Wikis
• Social Networks
• Social Bookmarks
• Message Boards
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds

8. CommonCraft.com: Social Networking 101

9. Why should I care about
Web 2.0 & social media?

10. Reason #1
SOCIAL NETWORKING SITES ARE
MOST POPULAR SITES NEXT TO
GOOGLE AND YAHOO – AHEAD
OF PERSONAL E-MAIL.

11. Social Media Usage is Exploding!
75% of all Americans have joined a social
networking site (MySpace, Facebook) > 99% of
18-24 year olds
7 million users > 1,382% increase in one year >
largest age group is 35-49
200 million blogs in 2009 > 77% of active
online users read a blog > 45% have started
their own blog

12. Social Media Usage is Exploding!
YouTube has 100 million videos (65,000 new
videos per day) > 83% of internet users watch
video clips
39% of internet users subscribe to an
RSS feed
55% of internet users have uploaded
photos online

13. Social Media Usage in the Workplace
69% of businesses allow employees to use
social media for business
63% use social media to build and promote
their brand
61% use social media to improve
communication and collaboration
REALITY: IT’S A MOBILE WORLD>>>

14. What about Social Media and CPAs?
• 54% are on LinkedIn
• 48% are on Facebook
• 21% are on Twitter
• 61% attend webinars
• 36% read blogs
• 28% listen to podcasts

15. Reason #2
IN 2008, IF YOU’RE NOT ON A
SOCIAL NETWORKING SITE,
YOU’RE NOT ON THE INTERNET.
IBM, April 2008

16. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.
The old
communication
model was a
MONOLOGUE.
A >>> B

17. The new communication model
is a DIALOGUE. A<<<>>>B

18. Reason #3
SOCIAL MEDIA HAS BECOME A
FUNDAMENTAL PART OF GLOBAL
BUSINESS AND WILL CONTINUE TO
ALTER THE CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, March 2009

19. Welcome to the future…
McCann Study on Social Media Trends, April 2008

20. By 2010, MILLENIALS/GEN Y-ERS
will outnumber BABY BOOMERS.
They already wield $350 BILLION/
YEAR in direct spending power.

21. Meet your FUTURE EMPLOYEES.
Over 64% of students in
grades K-12 are online
and accessing the
internet regularly
Downloading music is #1
recreational activity by
middle and high school
students

22. What are some of the advantages
of Web 2.0 & social media?

23. Old way… New way…
• Controlled • Transparent/open
• Organized • Inclusive
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven
Only 14% of 78% of people trust
people trust RECOMMENDATIONS
ADVERTISEMENTS. of other consumers.
A >>> B A<<< >>> B

24. For the first time, it’s all about ME!
• What I want to talk
about
• Who I want to talk to
• What I want to say…
about them

25. And it’s also about US!
Our relationships! What we want to say!

26. Some more ADVANTAGES…
• Cheaper than traditional media
• Stickier than traditional media
• Viral nature
• Highly interactive
• Highly visible
• Global
• Can quickly change, morph
and respond to environment
and feedback

27. How do I get on the
Web 2.0 & social media train?

28. A. Listen
• Immerse yourself in conversations
• Visit social sites to observe
• Ask your coworkers, kids who…
B. Participate
• Remember it’s a dialogue not a
monologue
• Share some stuff:
“I absolutely adore the food at this
restaurant.”
“Me too! And isn’t the wait staff
super friendly?”

29. C. Getting Started
• Profiles: Once an account is created in one of these systems,
participants create a profile to represent themselves digitally
using text, images, video, audio, links, quizzes and surveys
• Friends: Profiles are sewn together into a large web through
'Friends' lists
• Commenting: The third feature is public commenting
THE GOAL IS TO:
ENABLE, INSPIRE,
INFLUENCE & ENGAGE!

30. D. Traffic Signs
• Privacy: Customize what the public and your 'Friend' lists can
see about you (professional v. personal)
> Create ‘Friend’ groups
> Edit privacy settings
• Etiquette: Once you’re riding the social media highway,
remember to obey common internet traffic rules of thumb
• Policy: Obey or set company guidelines for participation

31. www.facebook.com

32. www.facebook.com

33. www.linkedin.com

34. www.twitter.com

35. www.mystarbucksidea.com

36. www.amazon.com

37. How is the VSCPA involved
in Web 2.0 & social media?

38. New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
> RSS
> Podcasts
> Blog (CPACafe.com)
> Microblog (Twitter)
> Photo sharing (Flickr)
> Video, Videocasts (YouTube. Coming Soon!)
> Social networking (LinkedIn, Facebook groups)
> Online communities targeted to different practice areas,
including e-mail listserves
> And more! Visit “Social Media” section of www.vscpa.com

39. VSCPA RSS Feeds: www.vscpa.com/rss

40. VSCPA Podcasts: www.vscpa.com/podcasts

41. VSCPA Blog: www.cpacafe.com

42. VSCPA Twitter Account: @VSCPANews

43. VSCPA Flickr: www.flickr.comphotosvscpa

44. VSCPA Facebook and LinkedIn Groups
Once logged in, visit
“groups” and search
for “Virginia Society
of CPAs”

45. VSCPA Online Communities:
www.vscpa.com in “Members Only”

46. OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com > www.cpablogger.com >
www.cpasuccess.com > http://bigfouralumni.blogspot.com/
• Videos & Media: www.financialfitness.com >
www.aicpa.org/Media+Center/ > www.feedthepig.com
• Learning: www.cpalearning2.com

47. RESOURCES on social media
Blogs
•www.TypePad.com
•www.WordPress.com
•www.BlogLines.com
Microblogging/Tracking
•Twitter: www.Twitter.com
•TweetDeck: www.TweetDeck.com
•TwitterBerry: www.orangatame.com/products/twitterberry/
•HootSuite: www.HootSuite.com
•Tweetie: www.atebits.com/tweetie-iphone/
•Hashtag: http://hashtag.org
•Google Alerts: www.google.com/alerts

48. RESOURCES on social media
Social networks
•Facebook: www.Facebook.com
•LinkedIn: www.LinkedIn.com
•Plaxo: www.Plaxo.com
•HubStreet: www.HubStreet.com (a new one for CPAs and
lawyers)
Multimedia sharing sites
• YouTube: www.YouTube.com (videos)
• Flickr: www.Flickr.com (photos)
• Picasa: Picasa.Google.com (photos)
• SlideShare: www.Slideshare.com (slidedecks)

49. RESOURCES on social media
Podcasting
• iTunes: www.apple.com/itunes (for finding and listening to
podcasts)
• Audacity: audacity.sourceforge.net (for recording / editing
podcasts)
Wikis
• PB Wiki: www.PBWiki.com
• WikiSpaces: www.WikiSpaces.com
Virtual worlds
• Second Life: www.SecondLife.com

50. CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612.9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com and search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com and search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews

51. THANK YOU
very, very much!