Stand & Stare: Pull & Bear Take to the Road

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The anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about, have a new store, urban and improvised, re-stressed and distressed.

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Stand & Stare:
Pull & Bear Take to the Road

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VM-unleashed Ltd!
11 Moat Farm
Royal Tunbridge Wells
Kent TN2 5XG
UK

Tim Radley
Managing Director
tim.radley@vm-unleashed.com
07967 609849
www.vm-unleashed.com

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&

good for

U...

...from VM-Unleashed Ltd

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Chinese Whispers Training The main problem with historical on-the-job (OTJ) training is that bad habits are passed on. Every layer of field personnel adds to the risk of “Chinese Whispers” practices, rules and training. Even good store staff become isolated from new practices and processes. In a chain of stores its easy for breakaway clusters to form. VMRemote takes the best of both worlds by allowing staff to train on their own shop-floor but be trained directly from head office by expert trainers. “On-the-Job” to “On-the-Edge” training

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tim radley is the managing director of vm-unleashed. he has been working with european retailers for over 20 years, in spain, france, italy, germany, switzerland, scandinavia, portugal, belgium, ireland, poland as well as the uk tim works across the whole store environment, specialising in commercial space planning, store layout, visual merchandising, vm training, brand identity, visual communication, promotional design and store refreshment. his working methodology is very interactive, collaborating closely with clients teams not only to deliver project results but also to leave a legacy of understanding and new skills within the team he has worked with leading retailers such as allsaints, camper, marks & spencer, carrefour, primark, cortefiel, otto versand, bonprix, sonae, modalfa, koton, boots, sainsbury, gruppo vestebene, eroski, gruppo coin, bally, adidas, sony, clarks, benetton, orange, imaginarium, porcelanosa, trucco and ben sherman tim also speaks regularly at european retail events.

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Retail competition has moved on from individual retailers into the broader world of retail destinations.In the first part of the presentation, posted earlier this month, VM-unleashed looked at what makes a good retail destination, what attracts the nice people, and fundamentally - what is a nice shop? In this second part we examine why it is important for retail destinations to have pulling power and what that is, whether all retail destinations will survive, and how they will become winners in this multi-channel world The whole presentation was delivered at an international conference on "Place Branding" held in Dun Loaghaire, near Dublin, Ireland in 2012

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Stand & Stare: Pull & Bear Take to the Road

1. VMU10 Stand & Stare: Pull & Bear Take to the Road VMU small, tasty & good for U... ...from VM-Unleashed Ltd

2. VMU10 Stand & Stare: Pull & Bear Take to the Road The anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about, have a new store, urban and improvised, re-stressed and distressed. The logo is viewed through the glass blocked windows of the municipal shelter, whilst tiles and timbers, the remnants of a ruined landscape, are used to create the tables, fixtures and focal points. The assortment is mixed with originality, imagination and unusual juxtapositions away from historical categories, whilst unit depth, table piles and the order of colour and fashion position are all for experimentation for the pleasure of the modern customers delectation. The abandoned Beetle drives a solitary path through brand convention as this innovative emporium tests the limits of brand conformity, and the battle for loyalty enters an ever more familiar territory. https://www.facebook.com/vmunleashed.Ltd http://www.pinterest.com/vmunleashed VMU small, tasty and good for U...

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8. VM-unleashed Ltd! 11 Moat Farm Royal Tunbridge Wells Kent TN2 5XG UK Tim Radley Managing Director tim.radley@vm-unleashed.com 07967 609849 www.vm-unleashed.com VMU small, tasty & good for U... ...from VM-Unleashed Ltd

Stand & Stare: Pull & Bear Take to the Road

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