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Existing solutions for: increasing the ability of Stanford students who live in all-
freshmen dorms to immediately engage in spontaneous social sport activities by triggering the
same behavior in others.
Tech solutions : buddyup.com, facebook et al. and texting


texting                        facebook et al.
+ powerful trigger             - expectations
- small group                  - socially unfamiliar
- mildly spontaneous           - big community
                               +/- not efficient / but effective?




buddyup.com, et al.
+ focused
+ community
- not spontaneous, must plan
Triggers of spontaneous social sport activities
      Equipment (e.g. sports gear box in dorm lounge)




Place (e.g. central park)   Time




                               People (e.g. street basketball)
Questions and Insights

- often an activity’s spontaneity is inversely proportional to it’s sociableness

- the triangle question: how to provide all three vortices while keeping it spontaneous?

- current solutions have a hard time motivating users from info to action

- encouraging spontaneous social activities requires specific communities (socially and geographically)

- Current tech solutions suffer b/c of 1. social stigma and II. user expectation
    I.) it’s weird posting a twitter or FB update asking who has time to play golf
   II.) b/c it is not expected I’m much less likely to engage/look for such activities on existing tech

- What kind of notification system should be used?

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Solutions

  • 1. Existing solutions for: increasing the ability of Stanford students who live in all- freshmen dorms to immediately engage in spontaneous social sport activities by triggering the same behavior in others.
  • 2. Tech solutions : buddyup.com, facebook et al. and texting texting facebook et al. + powerful trigger - expectations - small group - socially unfamiliar - mildly spontaneous - big community +/- not efficient / but effective? buddyup.com, et al. + focused + community - not spontaneous, must plan
  • 3. Triggers of spontaneous social sport activities Equipment (e.g. sports gear box in dorm lounge) Place (e.g. central park) Time People (e.g. street basketball)
  • 4. Questions and Insights - often an activity’s spontaneity is inversely proportional to it’s sociableness - the triangle question: how to provide all three vortices while keeping it spontaneous? - current solutions have a hard time motivating users from info to action - encouraging spontaneous social activities requires specific communities (socially and geographically) - Current tech solutions suffer b/c of 1. social stigma and II. user expectation I.) it’s weird posting a twitter or FB update asking who has time to play golf II.) b/c it is not expected I’m much less likely to engage/look for such activities on existing tech - What kind of notification system should be used?

Hinweis der Redaktion

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