4. Breathing, smiling and gratefulness
vs.
noting inherent
investment bankers,
detroit auto worker,
high-school students applying to colleges

5. NOT ALL GRIM
Txt2Calm
WE CAN GET
FUTURE
INVESTMENT even a forced smile induces
BANKERS
fountain-smile a visceral response similar
to a natural one (Ekman,
1993)
14 users
63 breathes in 3 days
breathing regulation has been shown to
increase cognitive performance and reduce homework-breathe
body’s response to stress (Jella & Shannahoff-
Khals, 1993)
13 users (1 drop-out)
32 smiles in 3 days
Tim Pusnik Jausovec, stanford university

6. Triggers...
it’s all about
95/5 rule
timing
be predictable in your interaction
triggers
periodic > sporadic
triggers
always be positive (44% difference)
positive > negative
Including the user’s name in the txt massages trigger
increased the response rate by 74% personalization
Tim Pusnik Jausovec, stanford university

7. Be grateful
(Bryan stole my thunder)

8. “Cultivating
grate-for-ness
SOCIAL-CALM. WUKI
into the “Cultivating grate-for-ness into the everyday”
everyday”
into small scale 7 days
organizations
23 users
WHY Grate-
96 gratefulness notes
FOR-ness
Purpose:
To encourage gratefulness among
colleagues in small-scale organizations

9. Version B
Version A
at the end
walking into:
-> goldman sachs bldg.
-> walking into a prison

10. Grotes-it

13. Remember Benjamin
PHONE RING

14. Insights from social calm
vertical mobility -
WoW -> like online
games
gives users a sense of sapolsky -> Users reported feeling empowered by
domination
belonging WUKI: “I’m a part of this organization”
Seeing what members are grateful for,
increased awareness of task division and increases
responsibility within the organization transparency
Using the white-board was a great prototype.
want to join the Users “hacked-it”, writing encouraging notes
conversation underneath. Wanted a way to like or comment
on the website.
circled the one I liked,
other started circling
Tim Pusnik Jausovec, stanford university

15. Insights for health
saw when talking about
gratitude
change via -> built in mechanism to
to persuade don’t speak but move
action know what good
Change users behavior by allowing them to increasing
change the behavior of technologies adoptability/flexibility
give meaning by Users felt frustrated and incomplete if they
couldn’t change the way the app interacted
giving users impact with them.
Don’t think to implement, triggers
think by implementing implementation > thinking
Tim Pusnik Jausovec, stanford university

16. THANK YOU

17. Users group I: Youth Understanding Politics
Bio Member interaction
YUP is a small-size international The employees are spread
NGO organizing public speaking internationally, thus, most of of the
and critical thinking workshops. It is contact is online. In person meets
currently active in 6 European happen during quarterly strategy
countries and has 11 employees. meetings. And at workshops.
To encourage gratefulness among
colleagues in small-scale organizations
Users group 2: European Association at Stanford
Bio Member interaction
Is a student-group at Stanford. It The members meet for a weekly
organizes social events and raises strategy meeting. However, most of
awareness on campus. It has 12 the communication is done via
executive members. email.

18. Questions and Insights
Existing solutions are mostly calming because of misuses rather than design,
they suffer b/c of social stigma and user expectation,
I.) it’s weird posting a twitter or FB update asking who has time to play golf
II.) b/c it is not expected I’m much less likely to engage/look for such activities on existing tech
they have a hard time moving users from info to action,
this creates a large vacuum/opportunity when it comes to calming tech.
Nonetheless challenges lie ahead:
often an activity’s spontaneity is inversely proportional to it’s sociableness
the triangle question: how to provide people, space, equipment while keeping it spontaneous/flexible?
Solving will require being mindful of following insights
encouraging spontaneous social activities requires specific communities (social and geographical)
it’s about providing ability not motivation (motivation is already present!)
Tim Pusnik Jausovec, stanford university