Six tips for getting value out of Design Sprints. Based on a MasterClass delivered at UTS Business School, September 2019.

1. Getting value out of
design sprints
Dr. Tim Rayner
Hello Again
UTS Business School

2. 2
Hello Again’s 4-day Design Sprint
Clients required
Day 2
Decide
● Curate and vote on
best solutions.
● Storyboard the
prototype.
Clients NOT required
Day 3
Prototype
● Build the prototype.
● Prepare for user
tests.
Clients optional
Day 4
Test
● Test the prototype
with customers..
● Use feedback to
create next steps.
Clients required
Day 1
Ideate
● Define the
challenges
● Produce a mass of
solutions.
2
Key stakeholders only
Pre-Sprint
Understand
● Frame problem
● Define the team
● Recruit for user
tests
Clients NOT required
Post-Sprint
Review
● Report with
recommendations.
● Iteration sprint
The Sprint

3. Getting value out
of design sprints
1. Frame the problem
2. Set the challenge
3. Engage stakeholders
4. Commit to next steps
5. Respect the process
6. Tell the story

4. Value driver 1:
frame the
problem
PRE-sprint:
 Define the business need
 Identify the customers/users
 Map the user journey

5. Value driver 2:
set the
challenge
The challenge statement:
 Sets a clear mission
 Defines expectations
 Has a date
For example,
‘To enable air flight commuters
to share parked cars with an app,
to launch first quarter 2020’.

6. Value driver 3:
engage
stakeholders
Key roles:
 Decider
 Finance expert
 Customer expert
 Tech lead
 UX designer

7. Value driver 4:
commit to next
steps
Approval for:
 PM and team
 Budget for:
o Iteration sprint
o Lean development
See Stephane Cruchon, “The Design
Sprint Quarter: How to Make Design
Sprints Work at Big Companies.”

8. Value driver 5:
respect the
process
While teams work on exercises,
the Design Sprint process is
working behind their backs.
Let it work. The #1 most
important part of the facilitator’s
job is to ensure that teams
respect the process.

9. Value driver 6:
tell the story
The facilitator’s job is not
just to manage the
workflow. You are
narrating an adventure.
Keep it focused, pull
everything together, and
never forget the mission.

10. Design sprint: key outcomes
Prototype, test and learn with 5 customers
Team aligned on strategic challenges and goals
Key stakeholder engagement
Insight into new ways of working for innovation culture

11. Design sprints
“Any activity that doesn’t create value
for customers is a form of waste.”
Eric Ries, The Lean Startup

12. Thank you