The document provides information about the 2009 Scottsdale Fashion Week event held from November 5-7, 2009 in Scottsdale, Arizona. The multi-day event featured fashion shows by established and up-and-coming designers at two locations, Scottsdale Waterfront and SouthBridge. Accompanying events included a designer reception, lifestyle showcase, and Wearable ArtWalk. The goal of the event was to showcase Scottsdale as a fashion and shopping destination.

1. SCOTTSDALE FASHION WEEK 2009
Fourth Annual
Scottsdale Fashion Week
SCOTTSDALE FASHION SQUARE
WATERFRONT & SOUTHBRIDGE
IN DOWNTOWN SCOTTSDALE
November 5, 6 & 7, 2009
Designer Reception
Montelucia Resort & Spa
November 4
www.ScottsdaleFashionWeek.com

2. SCOTTSDALE FASHION WEEK 2009
‘Art of Fashion’ to theme the 2009 Scottsdale Fashion Week
November 5, 6 & 7
Established in 2005, Scottsdale Fashion Week has earned national attention
from fashionistas as an exciting event that brings a mix of fashion from both
established and up-and-coming designers for residents and tourists to enjoy.
The Fourth Annual event will consist of a featured tented runway at the
Scottsdale Waterfront that will showcase a selection of leading fashion
designers and tastemakers.
Coinciding with the In-Tent shows, an outdoor runway under the stars
across the Arizona canal at Southbridge will featuring up-and coming
designers.
Complemented by musical entertainment and VIP lounges, attendees will
also be able to experience a showcase of luxury brands.
The Scottsdale Fashion Week district is anchored by Scottsdale Fashion Square
and encompasses Scottsdale Waterfront and SouthBridge.
Showcasing the heart of Scottsdale’s retail and lifestyle district, the three-day
high-energy event will be where designers from around the world converge
to showcase their fashions and celebrate the city’s vibrant fashion community.
In 2008 the total attendance during Scottsdale Fashion Week was 15,000
www.ScottsdaleFashionWeek.com

3. SCOTTSDALE FASHION WEEK 2009
SCOTTSDALE
With its strong retail presence in all parts of the city, Scottsdale has
the highest concentration of retail sales in the state of Arizona. Scottsdale
has become known as a shopping mecca on the scale of Beverly Hills or
Palm Beach.
The Downtown area features unique shops and one of the nation’s most
successful malls – Scottsdale Fashion Square.
With an estimated 30,000 people currently working in downtown, the
two-square mile area that marks Downtown Scottsdale serves as the
City’s central business district featuring a charming blend of historical
landmarks and specialty shops with progressive, modern businesses.
The area also houses the community’s arts and entertainment district,
featuring a huge concentration of quality shopping, upscale dining, art
galleries, visual and performing arts, and active nightlife.
3300+ Hotel rooms in 20+ hotels
100+ Art Galleries
50+ Lounge, bars and nightclubs
85+ Restaurants
30,000+ visitors on any given weekend night.
www.ScottsdaleCVB.com

4. SCOTTSDALE FASHION WEEK 2009
SCOTTSDALE FASHION SQUARE
Scottsdale Fashion Square, positioned as Arizona’s premier shopping
center, offers a compelling retail experience in the heart of one of the
country’s major metropolitan areas. In Scottsdale, where shopping is a
top passion for its upscale residents as well as millions of domestic and
international visitors, Scottsdale Fashion Square offers an unparalleled
experience for those who seek elegance, quality and sophistication.
Scottsdale Fashion Square, the Southwest’s distinctive address for premier
shopping, dining and entertainment, is the largest destination in Arizona
and America’s Southwest offering a collection of more than 225 retailers
including the only Neiman Marcus, the first Nordstrom’s, the newest
Macy’s, and the largest Dillard’s in the country.
Current expansion and redevelopment plans will soon further enhance the
luxury experience with new luxury retailers anchored by the first-to-market
Barneys New York.
The fashion mecca is now accompanied by rapidly developing upscale
hotels and residential projects surrounding the center bringing even more
sophisticated neighbors and visitors to the doorstep. Within the last 24 months,
2000 new luxury lofts and residences have been developed within walking
distance of Scottsdale Fashion Square; 1300 of them adjacent to the center.
Recognized as one of the top tourist destinations in Arizona, Scottsdale Fashion
Square, with its unique style and atmosphere, offers the very best in every category
– delivering premium brands to exclusive shoppers.
www.ScottsdaleFashionWeek.com

5. SCOTTSDALE FASHION WEEK 2009
MEDIA EXPOSURE & MARKETING
Scottsdale Fashion Week will develop partnerships with local, regional, national and
international media partners to promote Scottsdale Fashion Week 2009, Scottsdale
as a destination, and Scottsdale Fashion Square District as a shopping and lifestyle
destination. On going partnership development with luxury category brands, and
interaction with lifestyle and fashion media outlets will continue throughout the year.
Scottsdale Convention & Visitors Bureau
Scottsdale Fashion Week will work closely with the Scottsdale Convention &
Visitors Bureau regarding the marketing and media awareness of the event
and Scottsdale. SCVB public relations team distributes monthly and quarterly
e-newsletters to media around the world. The SCVB quarterly niche versions
– arts & architecture, golf, culinary and meetings – are distributed to 300-600
journalists. For the monthly version, more than 3,500 travel writers worldwide
receive the e-newsletters.
www.ScottsdaleCVB.com

6. SCOTTSDALE FASHION WEEK 2009
Republic Media
The Arizona Republic – az Magazine – azcentral.com
Scottsdale Fashion Week has partnered with the state’s largest news organization,
Republic Media, which will include event promotion and coverage through
The Arizona Republic, Republic Magazines and AZcentral.com to increase
visibility and awareness of this high-fashion event.
This will encompass:
A dynamic three-part feature (a pre, post and event publication) in
az Magazine’s October, November and December issues reaching
158,000 plus readers
Feature section will include 10 pages:
(six pages plus a four-page run-way styled gatefold)
Pre-Event Feature – October Issue Stories to Include:
> Trend-setting designers who will present collections at the event.
> Highlights of the fabulous attractions accompanying the shows
> Previewing the ultra-luxe event parties.
> Promoting the many charitable causes that benefit from SFW09 events.
> Fashion Fridays and the Luxury Partners.
> Ticket and event information – What To Do’s and Who To See.
www.AZCentral.com

7. SCOTTSDALE FASHION WEEK 2009
Program event Feature – November issue stories
Capturing the stylish elegance and high energy fun, event content will include:
> Profiles on designers and hair and make-up artists featured on the runways.
> Spotlights on the luxury marketing partners.
> Features on the Wearable ArtWalk and galleries that make up the ArtWalk evening.
> Runway features.
> Sponsor happenings.
> Schedule of events, ticket information.
This marquee event program distributed on site November 5-7
Total 50,000 circulation:
40,000 copies run of book inside az Magazine,
10,000 copies distributed at Scottsdale Fashion Week.
Post-Event Feature – December Issue Stories to Include:
> Interviews with designers and other stylists
> Behind the scene insights and back stage features of the fashion shows
> Photos, photos and more photos of event goers, retailers, galleries,
parties and the clothing and accessories.
Promotion - The SFW promotional campaign includes:
Sept, Oct & Nov. issues of az Magazine,
Oct. issue of AZ Society,
Fall issue of yesStyle,
full color and b&w ads in The Arizona Republic,
e-blast to yesStyle subscribers,
co-promotional sweepstakes on azcentral.com
www.AZCentral.com

8. SCOTTSDALE FASHION WEEK 2009
MAIN RUNWAY - Scottsdale Waterfront
Friday, November 6th
Show times (pm) – 6, 7 , 8, 9, & 10
Saturday, November 7th
Show times (pm) – 6, 7, 8, 9, & 10
An In-Tent style Fashion Show will showcase the designers’
presentations of an 80 foot runway.
Each Show will accommodate 500 invited guests
Tickets required for individual shows - $60 each show.
A daily VIP ticket will be available for $200 each night.
Full schedule of shows and designers announced on SFW web site.
Designer to be announced
Scottsdale Waterfront
At Scottsdale and Camelback Roads, in the heart of Scottsdale’s vibrant
downtown canal bank district, Scottsdale Waterfront is an upscale, open-
air center that includes fine urban shopping together with luxury lofts and
high-rise residences, and is the charming must-see link between 5th
Avenue and Scottsdale Fashion Square. Scottsdale Waterfront is the
perfect place to dine at fabulous restaurants, shop at unique boutiques
and retails shops, or stroll along the banks of the Arizona Canal.
www.ScottsdaleFashionWeek.com

9. SCOTTSDALE FASHION WEEK 2009
SOUTHBRIDGE RUNWAY
Friday, November 6th
Show times (pm) – 5:30, 6:15, 7:00, 7:45, 8:30, 9:15, 10:00, 10:45 *
Saturday, November 7th
Show times (pm) – 5:30, 6:15, 7:00, 7:45, 8:30, 9:15, 10:00, 10:45 *
An outdoor runway under-the-stars will featuring up-and coming designers.
General admission ticket provides access to all Southbridge shows.
Tickets ~ $25 each day.
Designer of the Year presentation.
* Schedule subject to change.
SouthBridge
Inspired by the likes of Greenwich Village and The French Quarter,
Southbridge uniquely marries an independent spirit with urban
energy and walk-ability. It is a one-of-kind urban village that brings
together exclusive, high-fashion boutiques, independent shops,
internationally renowned cuisine, lively cultural festivals, art,
and the romantic charm of a waterfront park.
Southbridge sits along five-acres on the south side of the Arizona Canal and is located
near Scottsdale and Camelback roads adjacent to the city’s historic center at the heart
of the prized waterfront. The development includes The Mix, which is comprised of stylish
one-of-kind restaurants, trend-setting fashion boutiques and eclectic shops set to bustling
open-air European-style courtyards that thrive with activity day and night.
www.ScottsdaleFashionWeek.com

10. SCOTTSDALE FASHION WEEK 2009
WEARABLE ART WALK 09
Scottsdale Fashion Week will once again be launched with the Wearable
ArtWalk event on Thursday, November 5th
Opening Presentation ~ 6pm
Art Walk presentation along Marshall Way 7:00 pm ~ 9:00pm.
Held in association with the Scottsdale Gallery Association, the exciting on-the
-street Milan-Style evening will feature models showcasing notable one-of-kind
pieces of ‘art-to-wear’ clothing and jewelry from nationally and internationally
acclaimed wearable artists.
Over 20 Galleries in three areas – Main Street, Marshall Way and SouthBridge (along
Stetson Ave) will be in the spirit of the evening with provocative shows and exhibits.
Scottsdale Arts District
This arts district consists of two areas – Marshall Way and Main Street – contributing
to Scottsdale’s reputation as a great arts destination. Home to the country’s original
“Art Walk”, this area of Downtown Scottsdale features one of the largest concentrations
of galleries in the country, showcasing artwork ranging from the most traditional to
cutting-edge contemporary. Main Street features an eclectic collection of art, jewelry,
and book stores in addition to shops selling antiques from the West and around the
world. Marshall Way is host to fine art and craft galleries, along with world-renowned
jewelry stores and spas.
www.ScottsdaleGalleries.com

11. SCOTTSDALE FASHION WEEK 2009
LIFESTYLE SHOWCASE
Centrally located in the Scottsdale Fashion Week event venue, the
Lifestyle Showcase will provide VIP guests and invited attendees an
opportunity to experience a selection of companies representing luxury
category lifestyle brands. Experiential displays will include bespoke tailors,
fine jewelry, watches, hand crafted shows and luxury automobiles. A
lounge area will provides sampling of premium brand scotch and cigars.
Friday, November 6th
Times – 5:00pm to 11:00pm.
Saturday, November 7th
Times – 5:00pm to 11:00pm.
www.ScottsdaleFashionWeek.com

12. SCOTTSDALE FASHION WEEK 2009
DESIGNER & VIP RECEPTION
To launch Scottsdale Fashion Week, an “Invitation Only” reception,
hosted by the award winning InterContinental Montelucia Resort &
Spa, will present a unique opportunity for VIP guests to meet the
designers who will be showcasing their creations during the 2009
Scottsdale Fashion Week.
Wednesday, November 4th
Times – 6:30pm to 8:30pm.
InterContinental Montelucia Resort & Spa is the official host hotel of Scottsdale Fashion Week
www.ScottsdaleFashionWeek.com

13. SCOTTSDALE FASHION WEEK 2009
Marketing Partners
SFW IS PROUD TO SUPPORT THE FOLLOWING CHARITIES
www.ScottsdaleFashionWeek.com

14. SCOTTSDALE FASHION WEEK 2009
www.ScottsdaleFashionWeek.com

15. SCOTTSDALE FASHION WEEK 2009
SCOTTSDALE
FASHION WEEK 2009
www.ScottsdaleFashionWeek.com
Tel: 1.480.664.3311
Email: info@ScottsdaleFashionWeek.com
EVENT CO-PRODUCER
OPERATIONS
Judi Yates
Schneider Yates & Associates
Tel: +1.480.940.8666
Mobile: +1.602.908.4448
Email: jdysya@cox.net
EVENT CO-PRODUCER
SPONSORSHIP & MARKETING
Timothy McGrane
Events International Company
Tel: +1.818.706.3814
Mobile: +1.602.316.6694
Email: tim.mcgrane@EventsInternationalCompany.com
EVENT MEDIA RELATIONS
Elizabeth Bitsy Susich
Tel: +1.602.320.1343
Email: bitsypr@earthlink.net
V16
www.ScottsdaleFashionWeek.com