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On successful completion of this course you will
be able to demonstrate:
1. Ability to conceptualise & plan moving image
around a theme.
2. Knowledge of where & how to source sound &
music for a film.
3. Ability to design & direct a short film based in
fashion shot on video.
4. Ability to edit, complete & export a short film to
the internet & DVD.
WE WILL ALSO TOUCH ON SOCIAL MEDIA
& IMPORTANCE & USE OF INTERNET

BUILD A WEBSITE
CREATE A FACEBOOK PAGE
CREATE A TWITTER ACCOUNT
CREATE A YOUTUBE SITE

IF TIME ALLOWS: DEDICATED MICROSITE
TO FEATURE FILMS
CAMDEN TOWN UNLIMITED

8 THEMES
POP-UP SHOP
EXHIBIT FILMS IN POP-UP SHOP & ONLINE
FILM LENGTH: 1.30 TO 4 MINUTES

USING: ANY MEDIUM CAPABLE OF BEING USED IN MOVING
IMAGE – SUCH AS:
HI DEFINITION
MINI DV
MOBILE PHONE VARIOUS
VHS
SUPER 8
STILLS CAMERA
SCANNED IMAGES
SCREEN SHOTS
EDITING USING:
iMOVIE

OTHER EDITING SOFTWARE:
FINAL CUT EXPRESS/PRO/X
ADOBE PREMIER
SONY VEGAS PRO
EXPORT TO:

INTERNET
DVD
EXTERNAL HARD DISK
YOU WILL NEED:

USE OF A CAMERA

USE OF AN EXTERNAL HARD DISK TO KEEP ALL YOUR
WORK ON – AT LEAST 100 G – preferably 500G or bigger!
(WESTERN DIGITAL ELEMENTS 500G - £41.78
LACIE RUGGED 1T - £100)
 - ONE HOUR OF HI DEF TAKES OVER 500G
 - SHOOTING RATIO BETWEEN 10/1 & 20/1
- THIS DRIVE IS AN INVESTMENT YOU CAN USE FOR FURTHER WORK AND
BACK-UP.

CONNECTING LEAD FROM HARD DISK TO MAC
(FIREWIRE/USB)

HEADPHONES (PREFERABLY ENCLOSED EAR-PIECES) WITH
STEREO MINI-JACK.
YOU WILL POSSIBLY NEED:

LOCATIONS
MODELS
MAKE UP
STYLING/PRODUCTION HELP

LIGHTS:
DAYLIGHT
FOUND LIGHT
CHEAP LIGHTING ALTERNATIVES
HIRED LIGHTING

START LOOKING NOW!!
OVER THE WEEKS WE WILL BE EXAMINING IN NO
PARTICULAR ORDER:

BASIC EDITING
GREEN SCREEN
BASIC GRADING
CUTTING TO BEATS
3 POINT LIGHTING
DIFFERENT SHOOTING MEDIUMS
STORYBOARDING
DIRECTING
EDITING SOUND
BRICOLAGE & CUT UP
MAINTAINING THEME & AESTHETIC
MEDIA RESOURCES & INSPIRATION (DIGITAL
SCRAPBOOK)

SOCIAL & SOCIAL-ECONOMIC CONTEXT
ECONOMIC CONTEXT WITHIN THE FASHION INDUSTRY

HISTORICAL PRECEDENTS & CONTEXT IN POPULAR
CULTURE

CREATING A BASIC WEBSITE
TODAY:

TAKE A LOOK AT iMOVIE
HIP HOP
Odd Future
(young/shock/authentic/hard working/intelligent/sober/antagonistic)
http://www.youtube.com/watch?v=XSbZidsgMfw
http://www.youtube.com/watch?v=fzi24Nssiow

Based God/Lil B
(how authentic?/cuss words extreme/skinny jeans-knackered
sneakers/video home made style/just videos,not records or live?/video of
him with white skaters-positioning)
http://www.youtube.com/watch?v=8m5CIcbytfMhttp://www.youtube.co
m/watch?v=5FYXbXu45AQhttp://www.youtube.com/watch?v=dsjvFrZv1Fk

Die Antwerd
(complete design/'Zef side' background
depth/backstory/reinvention/originality/shock/bricolage)
http://www.dieantwoord.com/
Fashion film for Alexander Wang (association)
http://www.youtube.com/watch?v=NL-UW1Q5o9Q
CREATE 30 SEC SILENT FILM USING MOBILE – VIDEO
ORSTILLS.

ARRANGE/EDIT ‘IN-CAMERA’ IE: TAKE EACH
SHOT IN THE ORDER THEY WILL BE SEEN IN.

BE STRICT.

WE WILL UPLOAD TO iMOVIE NEXT WEEK & VIEW.
Child Of The Jago

http://www.youtube.com/watch?v=zLIlo7lsgDo

Dior

http://www.youtube.com/watch?v=V6hKNZ4wX0o&feature=player_embedded

Agent Provocateur

http://www.youtube.com/watch?v=7DY728GDWI0

Prada

http://www.youtube.com/watch?v=JgaGXv1XnrA&feature=player_embedded

Cartier

http://www.youtube.com/watch?v=yaBNjTtCxd4
ALSO LOOK AT: http://www.odyssee.cartier.us/#/bonus
CHOOSE A SHORT FILM FROM THE LIST. EXAMINE IT
AND…

DECIDE:
WHO ARE THE TARGET DEMOGRAPHIC?
WHAT ARE SOME KEY VISUAL ELEMENTS?
WHAT IS THE SIGNIFICANCE OF THE SOUNDTRACK?

FIND OUT:
THE APPROXIMATE BUDGET.
WHO THE DIRECTOR IS AND THEIR BACKGROUND.
1
1
1
1
1
1

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Fashcomday1

  • 1. On successful completion of this course you will be able to demonstrate: 1. Ability to conceptualise & plan moving image around a theme. 2. Knowledge of where & how to source sound & music for a film. 3. Ability to design & direct a short film based in fashion shot on video. 4. Ability to edit, complete & export a short film to the internet & DVD.
  • 2. WE WILL ALSO TOUCH ON SOCIAL MEDIA & IMPORTANCE & USE OF INTERNET BUILD A WEBSITE CREATE A FACEBOOK PAGE CREATE A TWITTER ACCOUNT CREATE A YOUTUBE SITE IF TIME ALLOWS: DEDICATED MICROSITE TO FEATURE FILMS
  • 3. CAMDEN TOWN UNLIMITED 8 THEMES POP-UP SHOP EXHIBIT FILMS IN POP-UP SHOP & ONLINE
  • 4. FILM LENGTH: 1.30 TO 4 MINUTES USING: ANY MEDIUM CAPABLE OF BEING USED IN MOVING IMAGE – SUCH AS: HI DEFINITION MINI DV MOBILE PHONE VARIOUS VHS SUPER 8 STILLS CAMERA SCANNED IMAGES SCREEN SHOTS
  • 5. EDITING USING: iMOVIE OTHER EDITING SOFTWARE: FINAL CUT EXPRESS/PRO/X ADOBE PREMIER SONY VEGAS PRO
  • 7. YOU WILL NEED: USE OF A CAMERA USE OF AN EXTERNAL HARD DISK TO KEEP ALL YOUR WORK ON – AT LEAST 100 G – preferably 500G or bigger! (WESTERN DIGITAL ELEMENTS 500G - £41.78 LACIE RUGGED 1T - £100) - ONE HOUR OF HI DEF TAKES OVER 500G - SHOOTING RATIO BETWEEN 10/1 & 20/1 - THIS DRIVE IS AN INVESTMENT YOU CAN USE FOR FURTHER WORK AND BACK-UP. CONNECTING LEAD FROM HARD DISK TO MAC (FIREWIRE/USB) HEADPHONES (PREFERABLY ENCLOSED EAR-PIECES) WITH STEREO MINI-JACK.
  • 8. YOU WILL POSSIBLY NEED: LOCATIONS MODELS MAKE UP STYLING/PRODUCTION HELP LIGHTS: DAYLIGHT FOUND LIGHT CHEAP LIGHTING ALTERNATIVES HIRED LIGHTING START LOOKING NOW!!
  • 9. OVER THE WEEKS WE WILL BE EXAMINING IN NO PARTICULAR ORDER: BASIC EDITING GREEN SCREEN BASIC GRADING CUTTING TO BEATS 3 POINT LIGHTING DIFFERENT SHOOTING MEDIUMS STORYBOARDING DIRECTING EDITING SOUND
  • 10. BRICOLAGE & CUT UP MAINTAINING THEME & AESTHETIC MEDIA RESOURCES & INSPIRATION (DIGITAL SCRAPBOOK) SOCIAL & SOCIAL-ECONOMIC CONTEXT ECONOMIC CONTEXT WITHIN THE FASHION INDUSTRY HISTORICAL PRECEDENTS & CONTEXT IN POPULAR CULTURE CREATING A BASIC WEBSITE
  • 11. TODAY: TAKE A LOOK AT iMOVIE HIP HOP
  • 12. Odd Future (young/shock/authentic/hard working/intelligent/sober/antagonistic) http://www.youtube.com/watch?v=XSbZidsgMfw http://www.youtube.com/watch?v=fzi24Nssiow Based God/Lil B (how authentic?/cuss words extreme/skinny jeans-knackered sneakers/video home made style/just videos,not records or live?/video of him with white skaters-positioning) http://www.youtube.com/watch?v=8m5CIcbytfMhttp://www.youtube.co m/watch?v=5FYXbXu45AQhttp://www.youtube.com/watch?v=dsjvFrZv1Fk Die Antwerd (complete design/'Zef side' background depth/backstory/reinvention/originality/shock/bricolage) http://www.dieantwoord.com/ Fashion film for Alexander Wang (association) http://www.youtube.com/watch?v=NL-UW1Q5o9Q
  • 13. CREATE 30 SEC SILENT FILM USING MOBILE – VIDEO ORSTILLS. ARRANGE/EDIT ‘IN-CAMERA’ IE: TAKE EACH SHOT IN THE ORDER THEY WILL BE SEEN IN. BE STRICT. WE WILL UPLOAD TO iMOVIE NEXT WEEK & VIEW.
  • 14. Child Of The Jago http://www.youtube.com/watch?v=zLIlo7lsgDo Dior http://www.youtube.com/watch?v=V6hKNZ4wX0o&feature=player_embedded Agent Provocateur http://www.youtube.com/watch?v=7DY728GDWI0 Prada http://www.youtube.com/watch?v=JgaGXv1XnrA&feature=player_embedded Cartier http://www.youtube.com/watch?v=yaBNjTtCxd4 ALSO LOOK AT: http://www.odyssee.cartier.us/#/bonus
  • 15. CHOOSE A SHORT FILM FROM THE LIST. EXAMINE IT AND… DECIDE: WHO ARE THE TARGET DEMOGRAPHIC? WHAT ARE SOME KEY VISUAL ELEMENTS? WHAT IS THE SIGNIFICANCE OF THE SOUNDTRACK? FIND OUT: THE APPROXIMATE BUDGET. WHO THE DIRECTOR IS AND THEIR BACKGROUND.
  • 16. 1
  • 17. 1
  • 18. 1
  • 19. 1
  • 20. 1
  • 21. 1