Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself

DO's and DONT's
for making
presentations
all by yourself TK

This is part three of a
three parted presentation
concerning infographics
and presentations
K TK

Look for the first part
(about good and bad
examples of inofgraphics)
under the title of:
K TK

The
Good
the Bad
&the UglyK TK

Or the second part
(about the seven
most used styles
of infographics )
under the title of:
K TK

Part three is about how
to make nice presentations
all by yourself,
without paying any
expensive designers,
so that you can do it just...K TK

For
a
For
a fist
ful
fist
ful
of
Dollars
of
DollarsK TK

Use a grid !
for example...
K TK

Canons
of page
construction TK

A very, very, very old
but still working way
(came from book printing)
to get a nice frame
for your presentation
K TK

Very useful if your
presentation is consisting
of mainly big pictures
with just not
too much copy in it
K TK

Make lines visible...
8 pt 8 pt 8 pt
K TK

...too thin...
8 pt 1 pt8 pt 1 pt8 pt 1 pt
K TK

...just won't work!
K TK

Take different widths...
8 pt 8 pt 22 pt
K TK

...to make the difference...
K TK

...easy to recognize.
K TK

Use maximum 2 line widths
8 pt 8 pt 18 pt
TK

...more are just...
K TK

...distracting.
K TK

Alternative for outlines:
K TK

Use one style of ending...
K TK

Arrows for descriptions
Process
K TK

Bored of arrows ?
Step 1
Step 2
Step 3
K TK

Why not try shapes ?
Step 1
Step 2
Step 3
Step 1
Step 2
Step 3
K TK

Different shapes...
NY
?
Q
K TK

...should be used for...
NY
?
Q
NY
?
Q
K TK

...different meanings.
NY
?
Q
NY
?
Q
K TK

Size means importance...
More important
Not important
K TK

...the bigger the size...
More important
More important
Not important Not important
K TK

...the more important it is.
More important
More important
Not important Not important
K TK

GiraffeMouse
Size is also relationship
K TK

Giraffe GiraffeMouse Mouse
For example:
K TK

Giraffe GiraffeMouse Mouse
Somehow obvious ;)
K TK

Descriptions too long?
Mouse
Mouse with
an umbrella
TK

Best practice: Substitutes
Mouse A B
Mouse with
an umbrella
A: Mouse
B: Mouse with
an umbrella
K TK

Size means also hierarchy
MouthNoseEyes
Face
K TK

So this should be better:
MouthNoseEyes
Face
MouthNoseEyes
Face
K TK

Don't you think?
MouthNoseEyes
Face
MouthNoseEyes
Face
K TK

Not too much on one slide
K TK

Better practise: Split it up!
K TK

In as much little pieces...
K TK

...and easy to understand.
K TK

Your colour options are:
Background
Lines & Fillings
Copy & HighlightsK TK

Don't use coloured arrows
K TK

dashed are better too see
K TK

from far or in black&white
K TK

...give you: Big choice !
With
you
combos
three
get
work
only
will
to
colours
enough
with
K TK

Colour can be helpful...
Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
K TK

...to make things obvious...
Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
K TK

...and faster to detect.
Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
K TK

Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
Be aware about b&w print
TK

Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
Colours may not work...
K TK

Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
...so you may use...
K TK

Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
Yes
Yes
Yes No
No
t.b.d t.b.d
t.b.d
t.b.d
...borders and contrast.
K TK

No pale colours in front...
10%
black
K TK

...they tend to fade out...
30%
black
10%
black
K TK

...so better be safe ;)
30%
black
10%
black
K TK

...gradients & shadows...
K TK

...can't show them at all !
K TK

Is always good to read
and has enough contrast
so that you don't
have to care about the
projector or any other
lightning conditions...
K TK

Is of course very sexy
but doesn't work in
every case, sometimes
it just depends on
your projector and
could be a big...
TK

Don't
let your
presentation
become an
optician test because it's a
K TK

Just try to make
everything
easy to read
and don't use...
TK

Too much info or text,
like this for example would
be too much and is even
though not as easy to read
as it should be. Therefore,
please be kind with your
clients and: Cut the crap !K TK

Not too much info or text,
like this for example would
be too much and is even
though not as easy to read
as it should be. Therefore,
please be kind with your
clients and: Cut the crap !K TK

Don't use fancy Fonts
Zapfino
Curlz MT
Copperplate
Papyrus
Comic Sans
...
TK

Funny but not very useful
Zapfino
Curlz MT
Copperplate
Papyrus
Comic Sans
...
Frutiger
Helvetica
Futura
Univers
Arial
Gill Sans
K TK

Use Fonts with many styles
Zapfino
Curlz MT
Copperplate
Papyrus
Comic Sans
...
Frutiger
Helvetica
Futura
Univers
Arial
Gill Sans
K TK

Use only one font family
C D
A b
K TK

It's distracting, so:
C D
A b BA
C D
K TK

Don't mix it up
C D
A b BA
C D
K TK

One Font is enough...
Frutiger
Helvetica
Univers
TK

...in just two styles...
Frutiger
Helvetica
Univers
Frutiger Roman
Frutiger Black
Helvetica Roman
Helvetica Bold
Univers Roman
Univers Black
K TK

...for example Frutiger...
Frutiger Frutiger Roman
Frutiger Black
K TK

...in just two Sizes :
Frutiger: Headline 80pt
Copy: The lazy dog... 40pt
Chapter 80pt
Subhead 40pt
Copy: The lazy dog... 40pt
Markings 40pt
K TK

What about italic ?
Frutiger: Headline
Copy: The lazy dog...
Chapter
Subhead
Markings
K TK

Not realy recognizable !
Frutiger: Headline
Chapter
Subhead
Markings
K TK

Frutiger: Headline
Chapter
Subhead
Markings
The problem with versal...
TK

Frutiger: Headline
Chapter
Subhead
Markings
Versal is hard to read
K TK

The quick
brown fox
jumps over
the lazy dog.
Headline
Chapter
Subhead
Markings
Use it just for short lines
K TK

The quick
brown fox
jumps over
the lazy dog.
The quick
brown fox
jumps over
the lazy dog.
Headline
Chapter
Subhead
Markings
And never for long-copy
K TK

The quick
brown fox
jumps over
the lazy dog.
The quick
brown fox
jumps over
the lazy dog.
Headline
Chapter
Subhead
Markings
Never.
K TK

Use only one style...
A B
A B
A B
K TK

...for only one theme.
A B
A B
A B
K TK

Don't mix up lettersizes,
A
A
BC
A ABC
K TK

...because it is very...
A ABC
A
A
BC
A ABC
K TK

...very confusing.
A ABC
A
A
BC
A ABC
K TK

Firstsquare
Secondsquare
Thirdsquare
Don't label vertical
TK

Firstsquare
A: First square
A CB
Secondsquare
B: Second square
Thirdsquare
C: Third square
Try to use substitues
K TK

Firstsquare
A: First square
A CB
Secondsquare
B: Second square
Thirdsquare
C: Third square
Much more comfortable
K TK

Firstsquare
First square
Secondsquare
Second square
Thirdsquare
Third square
Or maybe some colours
K TK

Don't play with your copy
Fir
st cir
cle
Seco
nd c
ircle
K TK

Again: Try substitues...
A: First circle
A B
B: Second circle
Fir
st cir
cle
Seco
nd c
ircle
K TK

...or maybe...
A: First circle
A B
B: Second circle
Fir
st cir
cle
Seco
nd c
ircle
K TK

...some colours.
First circle
Second circle
Fir
st cir
cle
Seco
nd c
ircle
K TK

Keeping
all this in mind,
you won't
K TK

...and will be able
to make a nice
presentation
on your own, just...
TK

This presentation
was made by
Tim Karsko
Hope you liked it :)
K TK

All Rights are
FreeOR situated
bytheauthorsK TK

Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Mehr von Tim Karsko

Mehr von Tim Karsko (19)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself