This slide deck/white paper presents a comparison of the core metrics that determine the effectiveness and ROI of advertising and brand marketing via the Web on smartphones between ads viewed on smartphones using traditional PC-era search engines and ads viewed on smartphones using www.webhub.mobi. This relates to anyone interesting in advertising and brand marketing via the Web (versus in-app advertising) to smartphones and other mobile devices and also reaching users with a single channel that works identically across all devices. The also relates to next generation mobile search design, and how search engines must evolve in the face of the fast-moving switch to the smartphone as the primary access point to the Web for users globally.

1. Would
you
be
interested
to
learn
more
if
we
told
you
that
right
now,
you
can
use
a
far
more
effec9ve
Web
adver9sing
and
brand
marke9ng
channel
to
reach
people
on
their
smartphones
than
what
you
have
been
using?
www.WebHub.mobi
-­‐
“A
Social
Atlas
of
the
Web”
1
9/2014
©
Yuvee,
Inc.
All
rights
reserved.
WebHub®
is
a
registered
trademark
of
Yuvee.
Inc.

2. Across
core
metrics
that
determine
return
on
investment
in
Web-­‐based
smartphone
adver9sing
and
brand
marke9ng,
WebHub
performs
substan9ally
beAer
than
the
tradi9onal,
PC-­‐era
search
engines
2
©
Yuvee,
Inc.
All
rights
reserved.
Search-­‐based
Ad
Metric
WebHub
Tradi9onal
Search
Engine
(Google,
Yahoo,
Bing)
Which
adver9sing
and
brand
marke9ng
plaMorm
performs
beAer
Time
Ads
are
in
View
during
user
review
100%
5%
to
30%
(based
on
user
tesOng)
ü WebHub
beQer
by
more
than
factor
of
3
(300%
improvement)
How
many
organic
results
and
ads
are
always
on-­‐screen
simultaneously
9
results
3
ads
At
top
of
list:
2
ads/1
result
As
user
scrolls
list:
0
ads
At
boQom
of
list:
maybe
1
ad
ü WebHub
beQer
by
more
than
factor
of
3
again
(300%
improvement)
AddiOonal
space
to
adverOse
without
reducing
user
experience
Many
opportuniOes
built
in
to
system
None
ü WebHub
Ads
in
a
single
search
can
be
allocated
among
mulOple
types
of
organic
content
(higher
relevance
to
user)
Yes
Limited
ü WebHub
Ads
always
show
in
predictable
and
valuable
on-­‐screen
space
Yes
No
ü WebHub
Are
results
and
ads
opOmized
in
presentaOon
for
smartphones
Yes
(system
opOmized
for
smartphones)
No
(system
is
list-­‐based
presentaOon
of
ads
and
results
based
on
PC-­‐era
design)
ü WebHub
9/2014

3. What
is
WebHub®?
• www.webhub.mobi
is
a
website
– where
anyone
can
• create
detailed,
visual
“maps”
of
the
web
on
any
topic
• share
their
maps
with
other
people
• use
maps
created
and
shared
by
other
people
– where
all
maps
are
instantly
available
across
all
surfing
devices
• no
need
to
sync
or
download
anything
• no
need
to
use
the
same
browser
• opOmized
for
using
the
Web
from
touchscreen
smartphones
©
Yuvee,
Inc.
All
rights
reserved.
3
9/2014

4. More
Slide
Decks
• User-­‐selected
adverOsing
– hQp://www.slideshare.net/Omhigg/users-­‐controlled-­‐ads-­‐white-­‐paper-­‐81812
• Search
re-­‐invented
for
mobile,
or,
what
is
a
“connecOon
engine?”
– hQp://www.slideshare.net/Omhigg/search-­‐re-­‐invented-­‐for-­‐mobile-­‐1272011?related=1
• The
incredible
shrinking
mobile
search
results
page
– hQp://www.slideshare.net/Omhigg/the-­‐incredible-­‐shrinking-­‐mobile-­‐search-­‐results-­‐page-­‐
v2-­‐92009
• What
is
a
“Social
Atlas
of
the
Web?”
– hQp://www.slideshare.net/Omhigg/webhubmobi-­‐a-­‐social-­‐atlas-­‐of-­‐the-­‐web-­‐3262014
©
Yuvee,
Inc.
All
rights
reserved.
4
9/2014

5. More
InformaOon
on
WebHub
• The
next
slides
give:
1)
an
overview
of
the
mulO-­‐layered
maps
that
people
and
businesses
can
make
on
WebHub
2) visually
show
how
a
whole
range
of
ads/brand
markeOng
can
be
offered
on
a
highly
content
relevant
basis
within
a
single
map
and
across
mulOple
maps
-­‐
all
on
a
single
screen
view
on
a
smartphone
9/2014
©
Yuvee,
Inc.
All
rights
reserved.
5

6. Some
Details
on
WebHub’s
UI
System
for
Mapping
and
Giving
Structure
to
the
Web
• Through
its
Hub/Layer/Link
patented
UI
system*,
WebHub
gives
people
a
quick
and
simple
way
to
create
easy-­‐to-­‐use,
informaOon-­‐rich
maps
and
groups
of
maps
because
the
system
– uses
a
single
paQern
of
use
• much
like
geographic
maps
use
scales
and
other
paQerns
to
make
them
understandable
and
useful
– is
designed
for
the
smartphone-­‐centric
Web
• so
it
is
opOmized
for
touchscreen
smartphones,
and
has
a
unified
user
interface
and
user
experience
across
all
a
user’s
devices
*
“powered
by
NeoKeys”
…
NeoKeys
is
our
brand
name
for
the
broader
patented
technology
©
Yuvee,
Inc.
All
rights
reserved.
6
9/2014

7. How
“Hubs”work
as
the
top-­‐level
structure
in
a
Web
map
o This
example
shows
a
“map
of
the
Web”
on
the
topic
of
Travel.
Maps
can
cover
any
topic
at
all,
and
can
be
made
and
shared
by
people
and
businesses
anywhere
o Scrolling
column
of
“Hubs”
• The
Hubs
control
the
rest
of
the
keys
in
the
matrix,
as
described
in
the
following
slides
• The
“Hub”
column
is
scrollable.
There
can
be
as
many
“Hubs”
in
any
map
as
needed
by
the
topic
of
that
map.
o Currently
showing
the
following
“Hubs”
• Airlines
Hub
• Hotels
Hub
• Cars
Hub
• Travel
Portals
Hub
• More
Hubs
are
accessed
by
scrolling
the
Hub
column
o “Airlines”
Hub
is
acOve
(orange
text)
• The
user
has
selected
“Airlines
Hub”
©
Yuvee,
Inc.
All
rights
reserved.
7
4/2012

8. How
“Layers”
work
as
the
second-­‐level
structure
in
a
Web
map
o Each
“Hub”in
each
map
has
its
own
scrolling
column
of
“Layers”
o The
“US”
airlines
Layer
key
is
show
here
as
currently
acOve
from
among
the
column
of
“Layers”
in
the
Travel
Map,
of
which
the
first
4
Layers
are
showing
here
©
Yuvee,
Inc.
All
rights
reserved.
8
• US
(airlines)
• European
(airlines)
• Asia/Pacific
(airlines)
• Middle
East
(airlines)
9/2014

9. How
“Links”
Work
as
the
third-­‐level
structure
in
a
Web
map
o Each
combinaOon
of
a
Hub
key
and
a
Layer
key
has
a
unique
set
of
9
“Link”
keys
and
an
ad
area
o Each
Link
key
1) shows
the
name
of
a
website
or
other
web
resource
(video,
twiQer
feed,
song,
blog,
other
map,
etc).
A
click
on
that
Link
key
opens
a
new
tab
direct
to
that
link
2) has
an
associated
“i”
key
that
gives
a
quick
descripOon
of
that
Link
3) in
personal
(private
user)
maps,
users
can
store
their
usernames/passwords
and
extensive
notes
for
that
Link
o In
this
example,
Link
keys
are
showing
a
set
of
US
airline
Links
because
the
user
has
acOvated
“US”
airlines
Layer
in
the
“Airlines”
Hub
of
this
Travel
map
©
Yuvee,
Inc.
All
rights
reserved.
9
9/2014

10. How
AdverOsements/Brand
MarkeOng
Works
in
a
Web
map
o Each
combinaOon
of
Hub
key
and
Layer
key
has
a
unique
adverOsing/brand
markeOng
area
that
can
have
a
rotaOng
set
of
3
banner
ads
OR
3
individual
chicklet
ads
o Ads
can
be
sOll,
video
or
animated
images
©
Yuvee,
Inc.
All
rights
reserved.
10
9/2014

11. How
maps
have
extensive
addiOonal
areas
where
ads/brand
markeOng
can
be
implemented
o Each
Link
key
has
an
“informaOon”
key
associated
with
it.
When
the
“informaOon”
or
“i”
key
is
pressed,
a
pop-­‐up
box
appears
with
a
quick
informaOonal
summary
describing
the
website
of
that
Link
Key
o In
this
example,
informaOon
key’s
pop-­‐
up
box
for
the
streaming
music
website
Southwest
is
shown
o Each
link
key
also
has
a
dedicated
“notes”
area
that
can
have
a
whole
range
of
informaOon
(such
as
text
descripOon,
share
buQons,
social
buQon
links
and
addiOonal
ads
©
Yuvee,
Inc.
All
rights
reserved.
11
9/2014

12. Each
of
the
three
panels
on
a
Web
map’s
page
are
opOmized
for
smartphone
(and
other
mobile
device
screens)
©
Yuvee,
Inc.
All
rights
reserved.
12
• Users
pinch
to
zoom
to
fit
each
panel
in
their
device’s
screen.
• Each
panel
is
accessed
with
a
simple
right/leo
swipe
9/2014

13. Many
other
maps
• The
previous
example
shows
a
sample
“Travel”
map
• WebHub
has
many
other
maps
on
a
wide
range
of
topics
• Anyone
(individual
or
business)
can
make
and
share
maps
on
topics
they
are
interested
in
©
Yuvee,
Inc.
All
rights
reserved.
13
9/2014

14. Try
WebHub
now!
• Go
to
www.webhub.mobi
using
any
up-­‐to-­‐date
browser
on
any
device
– Click
to
use
any
of
the
maps
that
have
been
published
on
the
Atlas
to
date
– Create
your
own
map
of
the
Web
on
any
topic
you
like
©
Yuvee,
Inc.
All
rights
reserved.
14
9/2014

15. More
InformaOon
• Watch
our
Youtube
videos
about
WebHub
using
our
“map”
of
WebHub
videos
that
organizes
them
for
you
and
gives
one-­‐
click
access
to
them
– hQps://maps.webhub.mobi/webhub-­‐videos
• Read
more
of
our
white
papers
at:
– On
Slideshare:
www.slideshare.net/Omhigg/
– On
Scribd:
hQp://www.scribd.com/YuveeNeoKeys
– On
Pinterest:
www.pinterest.com/webhub
©
Yuvee,
Inc.
All
rights
reserved.
15
9/2014

16. About
Yuvee,
Inc.
• Yuvee
– owns a global patent portfolio in mobile and cross device UI
– runs www.webhub.mobi
– innovates in mobile and converged device design and user
experiences - making the next generation mobile and converged
lifestyle effortless and immersive for the Web and apps
• Contact
– Tim Higginson at m 847.962.1623 and info@yuvee.com
16
Patents issued and pending – see lists at www.yuvee.com.
Yuvee, PiQ and NeoKeys are trademarks of Yuvee, Inc. WebHub is a registered trademark of Yuvee, Inc.
Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.
©
Yuvee,
Inc.
All
rights
reserved.
9/2014

17. www.WebHub.mobi
“A
Social
Atlas
of
the
Web”
17
©
Yuvee,
Inc.
All
rights
reserved.