Psychology for digital marketing - sample - 2017 09 07
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Psychology for digital marketing - a sample of the training course to be delivered on September 7th, 2017
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Psychology for digital marketing - sample - 2017 09 07
- 1. 1 Tim Fidgeon E: training@econsultancy.com T: +44 (0)20 7970 4167 Psychology for digital marketing Econsultancy Training
- 2. 2 Agenda Psychology for digital marketing Econsultancy Training Introduction Decision-making Motivations Persuasion Trust Learning & memory Design principles Storytelling Gamification Visualisation Shareability International issues
- 3. 3 Psychology for digital marketing Brain plasticity: brain adapts to environment More digital usage = • More appetite for new stimuli • Less prolonged focus (but more efficient data processing) Econsultancy Training Digital has changed our brains! http://sharpbrains.com/blog/2008/02/26/brain-plasticity-how-learning-changes-your-brain/ “Attention spans”, Consumer Insights, Microsoft Canada
- 4. 4 Psychology for digital marketing Econsultancy Training Research suggests that your message is more likely to grab attention if it is… • Direct & clear • Personal & relevant • New & surprising • Rich media & movement • Interactive & narrative
- 5. 5 Psychology for digital marketing Ultra-short content • 70% won’t watch an ad over 10 seconds Econsultancy Training Direct & clear https://www.clickz.com/2016/05/23/the-state-of-video-advertising-the-rise-of-silent-and-targeted-ads
- 6. 6 Psychology for digital marketing Emails = based on customer’s type of dog (big vs. small) • Incentive = offered for this information Open rate +10.2% Clickthrough rate +410% Personal & relevant https://econsultancy.com/blog/64551-10-case-studies-that-show-the-power-of-email-segmentation
- 7. 7 Psychology for digital marketing Econsultancy Training Surprising https://www.youtube.com/watch?v=2xwUuSM06xQ
- 8. 8 Psychology for digital marketing Econsultancy Training Rich media & movement http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html http://www.ericsson.com/res/docs/2015/ericsson-mobility-report-june-2015.pdf • 64% of all internet data traffic in 2014 • 80% in 2019 (predicted)
- 9. 9 Psychology for digital marketing Econsultancy Training Interactive & narrative
- 10. 10 Psychology for digital marketing Econsultancy Training How could your organization use these ideas for digital marketing…. • Direct & clear • Personal & relevant • New & surprising • Rich media & movement • Interactive & narrative
- 11. 11 Psychology for digital marketing Econsultancy Training Recommended courses Online copywriting https://econsultancy.com/training/courses/online-copywriting/ Mobile UX & marketing https://econsultancy.com/training/courses/mobile-user-experience-mobile-marketing/ Content strategy, editorial planning & content calendars https://econsultancy.com/training/courses/content-strategy-editorial-planning-content-calendars- training
- 12. 12 Psychology for digital marketing Econsultancy Training Continuing Professional Development (CPD) Your attendance at this course equates to 7 hours of CPD which can be used within your formal CPD record. Continue your learning • Explore our other courses • Bring training in-house • Transform your organisation • Subscribe to Econsultancy If you have any questions contact us: Email: training@econsultancy.com Twitter: @Econsultancy Phone: +44 (0)20 7269 1470