Startup analytics - aka Actionable metrics
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The document discusses metrics for measuring startup success. It distinguishes between "vanity metrics" that make you feel good but aren't actionable, and "actionable metrics" you can use to improve performance. The key actionable metrics are the AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. The document advocates focusing on one metric at a time from this framework and using "cohorts" that track user behavior over time rather than averages to better understand user patterns and identify problems.
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Startup analytics - aka Actionable metrics
- 13. Vanity Metrics
- 14. Meant to make you feel good
- 15. UP and to the RIGHT
- 16. Total downloads
- 17. Daily downloads
- 20. Actionable metrics Metrics you can act on
- 21. AARRR
- 25. # Downloads per week % Key activity % Twice a week % Share $$$ spent
- 26. # Downloads per week % Recorded a track % Twice a week % Share on Facebook $$$ spent
- 27. # Downloads per week % Recorded a track % Twice a week % Share on Facebook $$$ spent 1000 25% 10% 6,5%
- 28. # Downloads per week % Recorded a track % Twice a week % Share on Facebook $$$ spent 768 26% 11% 6,3%
- 29. # Downloads per week % Recorded a track % Twice a week % Share on Facebook $$$ spent 2800 10% 2% 3%
- 30. What to focus on?
- 31. Key metric
- 32. KPI but we hate corporates..
- 33. Focus on one at a time
- 35. Acquisition Activation Retention = f(user happiness) Referral Revenue
- 37. Human App Store ratings ! still using after 6 weeks ! avg time moving after 6 weeks via Paul Veugen
- 38. Human App Store ratings ! still using after 6 weeks ! avg time moving after 6 weeks
- 39. Cohorts
- 43. Dig deeper PAIN
- 47. LOOKK ! 90% of users voted = activation YAY! via Andreas Klinger
- 48. LOOKK ! ! ! ! ! but they only voted for friends instead of actually using the platform ! via Andreas Klinger
- 49. LOOKK ! ! ! ! ! ! ! ! ! now activation = vote on 2 different designers ! BOOM! PAIN⌠via Andreas Klinger
- 50. AARRR
- 51. One Key Metric
- 54. @timanrebel