This document discusses different types of donations that can be made to Lake Forest College, including regular gifts, special gifts, and ultimate gifts. It explains that regular gifts are usually annual or renewable cash donations, special gifts can be appreciated assets for campaigns or projects, and ultimate gifts are the largest donations someone will make, often through their estate. The document also covers how donations are used by the college, different marketing channels, why people do and do not give, and challenges for encouraging support from others.

1. 1 Lake Forest College Development Alumni, parents and friends Providing for their family and their College

2. 2 Goals Types of gifts Uses of gifts Multi-Channel marketing Why people give or don’t

3. 3 Understanding Donations From the donors perspective Regular Gifts Special Gifts Ultimate Gifts

4. 4 Regular Gifts Annual & renewable Everyone can participate Usually cash Fund For Lake Forest College

5. 5 Special Gifts Special appeal, campaign Often appreciated assets 150th Anniversary Campaign Endowment Special Projects

6. 6 Ultimate Gifts The largest gift a person will make

7. 7 Ultimate Gifts “Once in a lifetime” Assets and income Charitable component of estate plan Often for Endowment or Special Project

8. 8 Who You Give To Can Give Money To / br />Family & Friends Society / br />Taxes Charities

9. 9 How Donations are Used Annual Fund Special Projects Endowment

10. 10 Multi-Channel Marketing Mass market Direct contact One on one visits

11. 11 Why People Give ?

12. 12 Why People Don’t Give ?

13. 13 Your Challenge Show pride in your College Wealth Wisdom Work Encourage support from others

14. 14 Your Challenge Tips for getting the gift

15. 15 Lake Forest College Development Alumni, parents and friends Providing for their family and their College