The document summarizes Mohit Rao's mind reading show business. It details that Mohit Rao performs exclusive mind reading shows for India's biggest corporations. The shows have received praise from celebrities and business leaders. It then provides details about Mohit Rao's new interactive play called "The House" which takes audiences on a journey into the secret lives of 19th century mind readers. It discusses the marketing and publicity campaign for launching the play, including press conferences, media attention, and social media metrics. Finally, it outlines the sponsorship benefits for Mohit Rao's shows, including branding, complimentary seats, addressing the audience, custom acts incorporating the sponsor's brand, product sampling, contests, and on-seat fly

2. Confidential 2
Mohit Rao?
-Mohit Rao is a Mind Reader
- Exclusive Show for India’s biggest Corporates
Houses
-Shows in:
India, Thailand, Srilanka, Russia, Singapore…

3. Shows performed for:

4. Confidential 4
In the News
Show received lots of praise from:
-industry leaders and
-the media

5. 5
“Absolutely Mind Blowing!”
Rahul Dravid
Indian Cricket Team
“You can really read
Minds!! That’s amazing.“
N Chandrasekaran
CEO & MD, TCS
“What brilliant skills
these are!”
Bipasha Basu
Actress
“Your Show was
Fantastic!”
Harsh Goenka
Chairman, RPG Group
“Enjoyed your Show, so
did my clients”
Shikha Sharma
MD CEO, Axis Bank
“Thank you for a superb Show."
Lowell Paddock
Prez & MD, General Motors
“How do you do what you
do!”
Mayank Pareekh
Jt. MD Maruti Suzuki
"Fascinating; enjoyed it.”
Dr. Alok Bharadwaj
Exec. VP, Canon

6. 6
“Unbelievable, Mind Blowing!”
Eric Haskell
MD, Adidas & Reebok
“Please teach my sales
team to read minds!”
Manish Prakash
CEO – B2B, Airtel
“Amazing Experience”
K H Mankad
Director, Reliance ADAG
“Superb. Thank you for
coming.”
Anant Goenka
MD, CEAT Tyres
“Looking forward to
watching it again.”
Vijay Chandhok
President, ICICI Bank
“Extremely engaging Show”
Seiichi Yotsumoto
Director Honda SIEL
“Unbelievable!”
Chandresh Nigam
MD, Axis Mutual Funds
“Motivational & Powerful”
Gautam Chainani
HR Head, Aditya Birla Grp

7. Confidential 7

8. Confidential 8
www.MohitRao.co.in

9. Confidential 9
What is ‘The House’?
This Play is a psychological thriller.
It takes the audiences on a journey, into the secret
lives of Mind Readers in the 1870’s
India’s only dual-tone interactive play where the
audience participates in the show

10. Confidential 10
Advertisements
appeared in:

11. Confidential 11
Launch Press Conference
A show unlike any other in the world,
publicized & marketed unlike any other.

13. Confidential 13
Media attention
The House’ had 2 initial preview Shows.
These 2 Shows also received media attention in
every major newspaper and on the Internet.
Audience feedback is fantastic.

14. Confidential 14

15. Confidential 15
1,00,000 + views in 6 wks
25,000 followers contest
Daily targeted updates
17,500 views in 72 hours
6,000 views in 6 weeks

16. Confidential 16
Peep into ‘The House’
One of a kind dual-tone interactive Show.
Period.

17. Confidential 17

18. Sponsor benefits – 1 of 2:
Touch Points with the Audience:
 Unbelievable Publicity Stunt
We predict the closing number of the BSE Stock Market!
Branding at venue
Strategically placed branding across the venue
Complimentary VVIP seats
Front Row seats for Top Management, Employees & Clients
Senior person welcomes audience
Sponsor get 3 mins. Before the Show to address the audience

19. Sponsor benefits – 2 of 2:
Touch Points with the Audience:
Customised Act in the Show
One Act in the Show will include the Sponsors brand message
 Product Sampling
Space in pre-function area to showcase products to audience
 Contests & Spot Promotions
Innovative ideas to make audience interact with the Brand
 On-seat Flyers
Allows the brand to be a integral part of the evening
 Wine & Cheese get together (optional extra)