tourism management intro

1. THE MEANING AND
IMPORTANCE OF
TOURISM

2. Objectives
1. To define tourism
2. To differentiate a tourist from excursionists
3. To understand the various elements of travel used as criteria for defining travelers
and or tourists.
4. To explain the nature of the tour
5. To elucidate the characteristics of a tourist product and a tourist destination
6. To compare tourism with other industries
7. To appreciate the importance of tourism

3. Definition ofTourism
■ Hunziker and Krapft
– Sum of the phenomena and relationships arising from the travel
and stay of non-residents, in so far as they do not lead to
permanent residence and are not connected to any earning
activity
■ Tourism Society of Britain
– Tourism is the temporary short term movement of people to
destinations outside the places where they normally live and
work and their activities during their stay at these destinations

4. Burkart and Medlik 5 Characteristics of
Tourism
1. Because of its complexity, tourism is a combination of phenomena
and relationships
2. Two essential elements: 1) dynamic element or journey, 2) the static
element or stay
3. The journey and stay are to-and-from destinations outside the place
of residence and work
4. The movement to destination is temporary and short term with the
intention to return within a few days, weeks,, or months; and
5. Destinations are visited for purposes not connected with paid work,
that is, not to be employed and not for business or vocational
reasons.

5. Meaning of aTourist
■ League of Nations 1937
– A tourist is a person who visits a country other than in which he
usually reside for a period of at least 24 hours
■ UN Conference on InternationalTravel 1963
– Redefined visitor
– Any person visiting a country other than that of earning money

6. Tourist vs Excursionists
Tourists Excursionists
Leisure (holiday, health, study, religion, or
sport)
Less than 24 hours
Business or meeting Includes Cruise Ship tourists
Family
Mission

7. Elements ofTravel
1. Distance
2. Length of stay at a destination
3. Resident of the traveler
4. Purpose of travel

8. The Nature of aTour
1. DomesticTourism
2. InternationalTourism
3. Inclusive tour
4. Independent tour

9. TheTourist Product
1. Service
2. Largely Psychological in its attraction
3. Tends to vary in standard and quality overtime

10. TheTourist Destination
■ Geographical unit where the tourist visits and stay.
■ The basic factors
– Amenities
– Attractions
■ Events
■ Site (man made or natural)
– Accessibility

11. Tourist Services
1. PassengerTransport
2. Accommodation, food and beverage, and entertainment
3. Tour operator vsTravel Agent

12. Characteristics ofTourism
1. In tourism, the consumer has to travel to and go the product to
purchase it.
2. The products of tourism are not used up
3. Tourism is labor-intensive industry
4. Tourism is people oriented
5. Tourism is a multidimensional phenomenon
6. The tourist industry is seasonal
7. The is industry is dynamic

13. Importance ofTourism
1. Contribution to the balance of payments
2. Dispersion of development
3. Employment opportunities
4. Social benefits
5. Cultural enrichment
6. Educational significance
7. A vital force for peace

14. Thanks