1. NAVIGATING BIG DATA
#whatstrending
B2B Social Media & Marketing
40 seconds of twitter mentions
Http://flickr.com/photos/hepwori/5981862741/ @tiffanystjames
9. Objectives: what are you trying to achieve?
There are only 6 functions
of social media in a
business context:
HR
PR
Direct Sales
Customer Service
Business Intelligence
Internal Comms
Be REALLY clear on your objectives before you start @TiffanyStJames
10. People capabilities
âą Attitude
âą Aptitude
âą Capability
âą Capacity
âą New peeps vs training
âą Culture
Understand your current talent and their aspirations:
train, develop or hire people for objective-led purposes
@TiffanyStJames
11. Get the right tools for the job
Define the tools you use by @TiffanyStJames
your objectives
13. Action-orientated modelling
Based on Prochaskaâs theoretical model of behavioural change
@Tiffany St James
14. Saving lives by good comms?
Source: www.cognacsystems.co.uk @Tiffany St James
15. Whatâs Hot Whatâs Not
Big Data âEmptyâ monitoring
Chief Scientists Giving it to the intern
Focused objectives Social buzz
Actionable insights Responding to everything
Great tools Using tools because they are free
Capable teams Hoping your people will âpick it upâ
@Tiffany St James
16. Thank you, letâs keep talkingâŠ
Tiffany St James
Social Media Strategist
tiffany@stimulationltd.co.uk
@tiffanystjames
bit.ly/tiffanyshowreel
slideshare.net/tiffanystjames
tiffanystjames
bit.ly/tiffanybio
@TiffanyStJames