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The UK's digital economy will require 745,000 additional workers with digital skills by 2017.
4.4 million IT jobs will be created around Big Data by 2015, with only a third of these being filled says Gartner.
Thirty-eight percent of tech firms expect to increase staff numbers over the next year.
There are more than 4,700 unfilled jobs in east London's startup hotbed Tech City. Year-on-year, the number of job openings have increased by 44 percent.
Development Economics predicts that with better proactive skills improvement campaigns, combined with better support for startup technology businesses, an extra £4bn could be added on top of the £7bn that the digital economy is predicted to bring to the UK in 2017.
The Tech City Futures report from GfK, revealed nearly half (44 per cent) of Tech City businesses said the biggest challenge they faced was a shortage of skilled digital and tech workers in London, and 77 per cent said this was actively restricting growth.
Cara Ellison (@Carachan1) Cara Ellison Photograph: Teri PengilleyAge: 28.Who? Games producer and writer.Following: 11.1K on Twitter. Originally from Aberdeen, Ellison became a full-time writer last year. She started her career as a games tester on Grand Theft Auto IV and worked at Gamestation before the retail chain's closure. Her industry insight makes her a compelling video-game journalist, yet she writes about the subject in a way that even non-gamers can understand. No surprise that she's built an impressive following in a male-dominated industry that's worth an annual £540m to the UK economy.
http://en.wikipedia.org/wiki/Zoe_Sugg Zoe Elizabeth Sugg is an English fashion and beauty vlogger and internet personality. She is best known by her fans and viewers onYouTube as Zoella.
ugg was working as an apprentice at an interior design company when she created her blog, 'Zoella', in February 2009; as of March 2014 it has 140 million total visits. The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009. Her main channel, Zoella, first named 'zoella280390' after her birth date, is mostly fashion, beauty hauls and "favourites" videos (showing her favourite products of the previous month). Her second channel, MoreZoella, contains mostly vlogs where she lets her viewers see what she is doing that day. She is a member of the Style Haul network and is represented by Dominic Smales at Gleam Futures. Sugg also appears alongside many other YouTubers on the channel DailyMix, which is managed by Gleam. Sugg has done many collaborations on her channel Zoella with other YouTubers, including: Tanya Burr, Alfie Deyes, Tyler Oakley, Troye Sivan, Grace Helbig, and many others. In 2013, Sugg was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service. Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013. As of August 2014, Sugg's main YouTube channel has over 5.5 million subscribers and over 230 million video views, and is the 74th most subscribed channel on the website; her second channel "MoreZoella" has over 2 million subscribers and over 100 million video views. She also has over 1 million followers on Twitter and over 2 million on Instagram. In June 2014 Sugg was a guest panellist on the daytime chat show Loose Women. She also appeared on This Morning in July 2014, to talk about social anxiety. Girl Online Sugg signed a two-book deal with Penguin Books in 2014, with her debut novel Girl Online due for release in November of the same year. The North American publishing rights were purchased by Atria. The fictional book is aimed at a young adult audience and is loosely autobiographical, surrounding a 15-year-old anonymous blogger and what happens when her blog goes viral. Awards and nominations Sugg won the 2011 Cosmopolitan Blog Award in the 'Best Established Beauty Blog' category and went on to win the 'Best Beauty Vlogger' award the following year. She was also awarded the 2013 "Best British Vlogger" award at the Radio 1 Teen Awards; the 2014 Nickelodeon Kids' Choice Award for "UK Favourite Vlogger"; and the 2014 Teen Choice Award for "Choice Web Star: Fashion/Beauty".
Launched on 30 April 2012 as a school writing project with assistance from Martha's father David, the blog is written under thepseudonym "VEG" (Veritas Ex Gustu – truth from tasting), with the subtitle "One primary school pupil's daily dose of school dinners". Much like a restaurant review, it features daily entries on the £2 school meal that Martha/ "VEG" has chosen that day, her thoughts on the food and its quality, a count of the number of hairs, a health rating, a picture, and marks out of 10 based on a "Food-o-Meter". Nine-year-old Martha's first full entry on 8 May 2012 featured a picture of a slice of pizza and a single potato croquette, alongside some sweetcorn and a cupcake for dessert. Her written comment was; “The good thing about this blog is Dad understands why I am hungry when I get home. Today he made a Banana Loaf, shame I don't like bananas, see I am not perfect!” The blog hit local and then national headlines, after gaining support from chef and school meals campaigner Jamie Oliver, who tweeted; "Shocking but inspirational blog. Keep going, big love from Jamie x." The blog had gained 3 million hits by 15 June 2012. Martha also began featuring pictures of school dinners sent to her by children in Germany, Japan, Spain, Taiwan and the United States. The resultant traffic generated media interest, with Martha featuring as a guest on BBC Radio 4's You and Yours and later becoming the subject of an edition of Radio 4's The Food Programme. After NeverSeconds went viral, Martha's father met with the school council, which announced that all students would be allowed unlimited servings of fruit, vegetables and bread. With the consequential revenue, Martha decided to donate the money to the charity Mary's Meals. Starting with £50 given by a magazine for the publishing rights to her images for a feature, Martha set an original target in her 19th blog post of £7,000 on Just Giving. By mid-June 2012 more than £90,000 had been raised, which the charity intends to use to build a new kitchen at the 1,963-pupil Lirangwe Primary School in Blantyre, Malawi.
Mind the Digital Skills Gap: Google Talent Revolution
Basic digital skills:
16m aged 15y+
4.5m in work
General digital skills:
Learning how to learn,
Hybrid, Management, Leadership
Specific specialist digital
Professional digital literacy
Digital media and data
Digital skills fragmented:
Few training endeavours lead
to recognised qualifications
need to embrace rapid tech
change and engender an agile
GEN Y: Born early 80s, Now 27-34y
Use digital more collaboratively to
share thoughts and appreciate others
GEN C: Born 88-93, Now 21-26y
Use digital and social media more
expressively to earn respect
GEN Z: Born after 95, Now up to 19y
Use digital media as a mechanism
to pursue their own interests
MIND THE GAP: What can we do?
manage our own
As business owners
support push and
As Heads of Talent
and HR Directors