Zuora Z-Tour Seminar Given in New York on June 29, 2010

1. Success in Today’s Subscription Economy Z-Tour – New York June 29, 2010

3. Our Vision: A Subscription Economy Software Hardware Cars CDs Textbooks

4. What Is Happening Today? Manufacturing Economy Digital Economy

5. (1) Customers Want Flexible Pricing and Packages

6. (2) Customers are Driving New Usage Models

7. (3) Today’s Customer Lifecycle is Different Customer 1 Product Monthly Recurring Usage Monthly Billing Term 12 Months Change Order #1 (Add Product) Add 2 nd Product Co-Term Change Order #2 (Upgrade) Upgrade to Annual Prepay for full year Proration Renewal Order (+ Upgrade) Renew 3 years Upgrade to New Plan 1 Month Free Trial Promotion: Free Trial Subscription Initial Subscription

8. (4) Pricing for Your Customers Must Be Rolled Out Across Multiple Channels & Partners Configure Once Deploy Everywhere Website CRM Partner Portal For all of your direct sales reps For online orders For all of your partners

9. (5) Customers Want to Buy Online Securely Click Here to Sign Up Online! vs.

10. (6) New Metrics Are Required for the Cloud “CMRR” Committed Monthly Recurring Revenue “ Cash Flow” “ Churn” “ CAC” Customer Acquisition Cost “ CTLV” Customer Total Lifetime Value

11. Traditional ERP Systems Not Built for Subscriptions ERP SYSTEMS: Unit X Price SKU-based No concept of product catalog No rate plans, no charge models Single Order No recurring element No concept of change orders No concept of terms No Usage No concept of usage No concept of rating/billing No concept of bill cycles for usage

13. Vision: A Single On-Demand Platform to Build, Run, Manage and Monetize a Subscription Business Website Order Account Created Payment Processed Financials Subscriptions Quote Website Provisioning Usage Data Internal Systems Website Order Self Service

20. Our Products Quote to Cash Subscription Management Payment Operations Pricing & Packaging Account Management Billing Operations Product Catalog Products Price Plans Charge Models Volume & Tiers Offers Quotes Billing Operations Bill Runs Usage Proration Billing Triggers Taxation Multi-Currency Subscription & Amendments Subscription Change Orders Renewals Auto-Renewals Add-on Orders Audit Trail Account Management Bill-to / Sold-to Payment Methods Subscriptions Invoices Payments Adjustments Metrics Customization (Configuration, Custom Fields, Custom Templates) Payment Operations Payment Runs Usage Batch or Real Time Payment Methods Gateway Integration Payment Exceptions API Layer (Create/Read/Update/Delete, SubscribeNow, Provisioning, Usage) Multi-Tenancy PCI Level 1 Compliance Security Redundancy Out-of-the-Box Payment Gateway Integration Out-of-the-Box Salesforce Integration Taxation Module Hosted PCI Storefront

21. Our Ecosystem Tax, Integration, Reporting CRM Payment Gateways Accounting Systems

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