15. Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications Who are the key stakeholders? Legal filter
16. Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are the key messages? Legal filter
17. Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are the right media? Legal filter
18. Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are your liabilities? Legal filter