For anyone planning a trip in or around California, the state’s tourism website Visit Californiais the absolute best place to start. The site is packed with all kinds of maps, brochures, and other valuable information. Plus it’s the portal to five social media channels maintained by the Visit California team. Let’s break down the social sites Visit California uses and how they make California the Sunshine Social State.

1. Why Visit California is the Sunshine Social State

2. For anyone planning a trip in or around California, the state’s tourism
website Visit Californiais the absolute best place to start. The site is packed
with all kinds of maps, brochures, and other valuable information. Plus it’s
the portal to five social media channels maintained by the Visit California
team.
Let’s break down the social sites Visit California uses and how they make
California the Sunshine Social State.

3. YouTube: More than 9 million viewers have checked out videos from all over
the state at this popular channel. Visit California uses YouTube as a home
base for its participation in the Dream365 Project, a “collection of cool,
inspiring, funny, offbeat, thought-provoking, and enticing videos, short films,
memes, tweets, time-lapses, photos, and more.” Catch a three-minute film
about the celebrated Redwoods, watch someone jetpack across the desert,
or check out a local riding a 15-foot bicycle.

4. Instagram: It’s easy to see why Visit California has more than 53,000
followers on this channel. Who wouldn’t want to gaze at 1,000 images of
one of the most picturesque states on the map? In an especially smart
move, the tourism team encourages visitors to tag their own snapshots with
the #VisitCA hashtag for a chance to have their own picture featured on the
page. It’s a great way to engage followers and help spread the word about
all the Visit California website has to offer.

5. Facebook: With more than 800,000 thousand fans, Visit California’s
Facebook page helps you drill down into hotspots and lesser-known
events happening statewide. The tourism teams posts a lot of great
info but also links to tourism-related pages from all over the Facebook
platform. Whether you’re visiting one of the big cities or taking a
driving tour of a small section of wine county, you’re likely to stumble
across links to that perfect little cafe or marina you wouldn't have
noticed just wandering around the area.

6. Twitter: When you want up-to-the-minute information about what’s going
on anywhere in California, head over to @VisitCA on Twitter and join in the
conversation with 47,500 followers. You’ll stay updated on what’s being
posted on Visit California’s other social channels and get links to articles on
all kinds of great topics about the hottest dining and vacation trends in the
state.

7. Pinterest: Visit California knocks it out of the park with all the work they do
on this channel. With more than 50 Pinboards, there’s something to appeal
to every kind of visitor. Dine in CA is a foodie’s delight, featuring
mouthwatering offerings from hot restaurants all across the state. History
buffs can check out pins of historical sites while outdoorsy types can plan
treks through deserts, national parks, or miles of gorgeous coastline. No
wonder the channel has over 4,600 followers.

8. It’s not unusual for state tourism departments to set up shop on several social
media outlets but Visit California really raises the bar with great and engaging
content that won’t see everywhere else. When it comes to the value behind this
tourism team’s work, the fan and follower numbers speak for themselves.