In case you missed it, Facebook will soon start showing more status updates from friends and family in users' news feeds. The idea is to spark more meaningful social exchanges like parents discussing what bedtime stories to read to children, or newsy articles or videos on topics users really care about. This action is in response to user feedback that posts from business and media are crowding out the personal interaction that's the fundamental purpose of Facebook.

1. The New Facebook News Feed And
What It Means For Your Business Page

2. In case you missed it, Facebook will
soon start showing more status updates
from friends and family in users' news
feeds. The idea is to spark more
meaningful social exchanges like
parents discussing what bedtime stories
to read to children, or newsy articles or
videos on topics users really care about.
This action is in response to user
feedback that posts from business and
media are crowding out the personal
interaction that's the fundamental
purpose of Facebook.

3. The End of Business Pages?
Does this change mean businesses will
no longer be able to create and post on
business pages? No. But what it does
mean is that posting lots of links to blog
posts and web pages, clever memes
and videos, and other content will no
longer be enough to get seen in
people's news feeds, no matter how
many likes and followers your page has.
Pages with posts that don't see a lot of
engagement - in the form of shares, or
discussion on the post itself - may see
their reach decrease.

4. Overcome Paralysis
What often happens when businesses are faced with a significant change
like this is a sort-of temporary paralysis. They don't know yet exactly what to
do, so they wait for someone else to figure things out, then follow their
lead. But if you'd like to position yourself at the head of the pack in this new
Facebook environment, there is really a very simple solution to this
problem.

5. Return To Content 1.0
To be successful at marketing in this new Facebook reality, businesses will
likely have to focus more on the quality of their content, not the volume.
That may actually mean posting less frequently while making what you do
post really thought-provoking and worthy of discussion and sharing. The
more discussion and sharing, the better.

6. An Easy Way To Start
As a start, consider posting the entire text of your latest blog post rather
than just a link to it. Then, and this is important, replace the call-to-action
(CTA) from the blog post to a CTA at the end of your Facebook post asking
the reader to leave a comment and share the post. If your post really is
remarkable, people will comment and share. Finally, and this is also
important, respond to all comments you receive, and thank those who
shared your post. This simple idea is also applicable to videos. Rather than
posting a link to your thought-provoking YouTube video, upload the video
itself to Facebook and ask for comments and shares. Of course, continue to
use the Facebook live feature, and ask for comments and shares.

7. If there's one constant in the world of business, it's that there will always be
change. Those who understand that and get out in front of it will enjoy
greater success.
Contact us today for help getting out in front of this and other changes in
social media marketing.