Known as the underdog in social media behind Facebook and Twitter, Pinterest is gaining muscle in the world of social media marketing.

1. Pinterest: A Different Way to
Utilize Social Media Marketing

2. Coming on to the scene in 2009, Pinterest is a photo sharing website that
allows users to create pinboards to organize their photos based on specific
themes such as food, clothing and do-it-yourself activities.
With the right tools, Pinterest can be an extremely useful and profitable
marketing tool for businesses as a lot of referral traffic can be obtained
through the site.
Known as the underdog in social media behind
Facebook and Twitter, Pinterest is gaining muscle
in the world of social media marketing.

3. People are visual creatures and they like to see beautiful and interesting
photos. People will post photos of things they find interesting and will share
these images with their friends via pinboards.
The Selling Point of Pinterest
They key with this is to share
captivating photos and allow them to
be shared by many people very often.
Each photo is a link to the source of
the image -- i.e. the business website
thus leading potential customers
directly to the site.

4. Again, people enjoy attractive images. The first
step in gaining followers on Pinterest is to create
an attractive account. People tend to be more
inclined to follow an individual versus a business
as an individual tends to be more believable
unless the brand is well-known.
Create unique board names such as "Tomato
Gardens" "Strawberry Gardens" and "Lettuce
Gardens" as opposed to just "Gardens." When
someone is searching for information in relation
to a specific type of garden, the more specific
information will populate thus leading to more
pins and traffic to the business website.
Build A Following & Keep Them Coming Back

5. Using only high quality photos is vital to capturing customers. The image
should appear professional with lighting to highlight the subject in the
photo. The size of the image is also important because the image needs to
be easily accessible by potential customers. Keep the resolution around 800
x 1000 pixels.
Contact us today to learn how we can help you with your
social media marketing campaign.
Quality Matters
With millions of users on Pinterest every
day, it is not that difficult to get a business
name out there despite the high volume of
pinned images. Keep in mind that people
are on Pinterest to discover and learn new
things. Take advantage of this and make
this wonderful marketing tool work for your
business.

6. Using only high quality photos is vital to capturing customers. The image
should appear professional with lighting to highlight the subject in the
photo. The size of the image is also important because the image needs to
be easily accessible by potential customers. Keep the resolution around 800
x 1000 pixels.
Contact us today to learn how we can help you with your
social media marketing campaign.
Quality Matters
With millions of users on Pinterest every
day, it is not that difficult to get a business
name out there despite the high volume of
pinned images. Keep in mind that people
are on Pinterest to discover and learn new
things. Take advantage of this and make
this wonderful marketing tool work for your
business.