As more companies turn to influencers to reach more customers on social media and grow their sales, you need to find ways of getting the most from them. Also, you need to appreciate the fact that past strategies may not work in 2018. Therefore, adapting to changes in the current business environment can give you insight on how you can harness the potential of influencer marketing in 2018.

1. Influencer Marketing Trends
To Watch In 2018

2. As more companies turn to influencers
to reach more customers on social
media and grow their sales, you need to
find ways of getting the most from
them.
Also, you need to appreciate the fact
that past strategies may not work in
2018.
Therefore, adapting to changes in the
current business environment can give
you insight on how you can harness the
potential of influencer marketing in
2018.
Here are some of the trends that will promote influencer marketing success this year.
Image Credit: Spotify

3. As much as Instagram is the leading platform for influencers, it is wrong to
assume that this is where you should draw all your attention. In fact, it is not
surprising to discover that some of these experts are not on Instagram.
Hence, as you check Pinterest, Facebook, YouTube, Snapchat, and Twitter,
you will realize that they are active on these channels as well. The fact that
most influencers are on Instagram means that you expect to pay more
for their services. On the contrary, those using other channels may have
cheaper rates, which can yield your firm a better return on investment.
Therefore, in addition to accessing better conversions, you stand a better
chance in 2018 by working with influencers who are not on Instagram.
Focusing On Other Social Media Channels

4. Using photos of an influencer holding your product as they explain how
much they love it is no longer the in thing. These are generics ads that will
do little to propel your business forward in 2018.
Leveraging Useful Content
Photo Credit: New Hope Network
Most buyers are looking for content that
educates, entertains, and what invokes
some emotion. Therefore, you need to
shift from such ads to content marketing
to achieve your goal.
Backing your influencer marketing
campaigns with the right content will help
you convey the right message to your
audience for the achievement of desirable
results.

5. In most cases, the relationship between business operators and
influencers is purely transactional. The implication is that when such
entrepreneurs access the services they require for a particular amount, it
marks the end of interactions between the two.
Establishing Long-term Relationships
Unfortunately, such influencers tend
to act as short-term contracted who
may not satisfy your expectations.
As a result, your audience may not
connect to your brand once they
capture that from an influencer. The
solution, in that case, is seeking to
build lasting relationships with your
influencer to promote enthusiasm
and earn their loyalty to your brand.

6. If you need more information on influencer marketing
trends for 2018,contact us today!

7. If you need more information on influencer marketing
trends for 2018,contact us today!