Successful content marketers establish their authority online and, as a result, influence the behaviors of their audience. If you have yet to establish your authority or influence online, you can team up with an influencer in your industry to help, if you know how.

1. Influencer Marketing: 4 Ways To Get
Influencers To Influence For You

2. Successful content marketers establish their authority online and, as a result,
influence the behaviors of their audience.
If you have yet to establish your authority or influence online, you can team
up with an influencer in your industry to help, if you know how.
4 Ways to Get Influencers to Influence for You
The same rules of content marketing apply to influencer marketing. If you
want influencer help, you need to provide value for the influencer and his
or her audience.

3. Gifting Goods and Services
Provide value directly by sending an influencer a free product or service. If
the influencer likes the product and believes the product will help her
audience, she could publicize it to her audience or even write a nice review
of the product on her blog.
For example, you create an app that keeps track of
business expenses for tax purposes, but not many people
know about it. You find a website run by an accountant
with a huge following. You grant him free access to your
app. He loves it. It helps him help his customers. He
writes a review on his blog. Now, you have a huge
audience.
It doesn't, however, always work out this great. Just because you send a free
product doesn't mean it will get reviewed.

4. Sponsored Post
With a sponsored post, you're hiring an influencer to advertise your
products or services in a blog post or video post. It's better than a standard
online ad, insomuch that the post is written in the authority's voice to a
specific, targeted audience. As a bonus, you get an authoritative backlink to
your site for SEO improvement.
The influencer must make it known that he or she is being paid to write or
talk about the product or service within the post.

5. Guest Post
Instead of paying an influencer to write a post, you can create a valuable
post for the influencer's audience in return for exposure. When asking about
a guest post, do research first. Find out if the influencer accepts guest posts
and what the editorial guidelines are.
Influencers are busy. You don't want to waste their time.

6. Contests
This is similar to gifting free items, but with the added bonus of giving these
items away to the influencer's audience as part of a contest.
You sell dog-grooming kits, for example. You give one to PetPoodles.com as
part of a contest. To enter the contest, PetPoodles.com visitors must share a
post on Facebook. As a result, the influencer gets exposure and you get
exposure. Everybody wins.

7. Contact us if you want to know more about how to become an influencer in
your industry through successful inbound marketing