Too often people want results without asking what the actual results are. Is it new sales, more customers, more conversations, more new fans/followers, or more mentions across social channels year over year? I have found that this is the most important role in setting a strategy. And if you define your results right social media can and will deliver. Don’t just shoot to go viral, shoot for realistic returns. Think about how our stock market or the US economy both grow anywhere from 2%-8% on average.

1. Four Steps to 10X your
results on Social!

2. I do believe that there are four areas that can
really spike your results dramatically!
Every week I find myself tackling a question from
friends, customers, and advertising agencies.
How do I get more results from social media and social business?
It is something that I have found which tends to have one correct answer. How
do you really get quality, consistent results from social networking that keeps
people coming back to their Facebook newsfeed day after day?
For me, I have found that social media is truly a priceless return on investment
and it will pay back tenfold as more and more mobile devices are connected to
the internet.

3. Too often people want results without asking what the actual results are. Is
it new sales, more customers, more conversations, more new
fans/followers, or more mentions across social channels year over year? I
have found that this is the most important role in setting a strategy. And if
you define your results right social media can and will deliver. Don’t just
shoot to go viral, shoot for realistic returns. Think about how our stock
market or the US economy both grow anywhere from 2%-8% on average.
Of course with newer networks you
will have faster growth. But for
Facebook specifically, don’t you
think you can 10x your fan base
without time, sweat equity, and
money!

4. Think, who is the megaphone for my industry. How can I reach out to them
and become friends, so that when I need amplification on an article, blog, or
video. they will share, retweet, or write blogs about it! First, start with my
favorite Twitter and LinkedIn and create a list of 50 amplification influencers
that you think would be willing to share your content. Second, with that list
go onto Twitter and LinkedIn and connect, retweet, reply, and become
friends with them. Then when your content is ready, you will be ready to
have a team that is willing to share your content across their networks.
This does take time and effort,
but not much else. If you’ve
built an authentic network
that cares about you, and you
share their stuff all the time
they usually don’t ask for
money.

5. There are so many ways to target your audience now with social ads, but you
have to think strategically. Do not let the budget get so expensive that you
can’t afford to spend the same amount every month. Social Advertising has
the biggest results when it is done with consistency, and a budget you can
afford. The best part about this is that you can make changes to your targets,
ads, and budget during the campaign and truly optimize your campaign.
Every two to three months I
would make sure you switch
up your photos and messaging.
This keeps it seasonal and fun
especially if you’re targeting a
super niche audience (25k or
less). Make sure you check
your ads weekly to optimize
your daily cost per impression,
click, and conversion.

6. Here is the biggest part of 10x results. You have to create content (blogs,
infographics, videos, podcasts). Then you have to figure out how often you
want to deploy this content. I would start with at least 1x per month, to
develop one amazing piece of content that your audience will find value in.
And don’t make it about your business. Then once you’ve developed two to
three pieces of content pick the date, and publish. Next you need to post it
on each social platform daily, repurposed, as well as develop an approach to
have your Amplification lists sharing it as well.
Lastly, you will want to use your
social ads to increase the exposure
of your content! If this is all done
with passion, and being willing to
stay away from self-promotion, you
will see the 10x start within the first
three to six months.

7. I have given you these four stepping-stones to taking your social to the next
level with 10x results!! Now the hard work starts...Lets be real.