Facebook Timeline, Ads, Pages....how do you navigate?? At the end of this presentation you will see that Cats & YouTube is your secret to viral success. Thanks so all the presentation companies in which have provided the content for this presentation on Timeline. I've been inspired by my friend Dave at Likeable. He is truly my hero in this world of social media

2. Warnings about Social Media
1) Social media is not free.
2) Social media will not bring you instant
results.
3) Social media cannot make up for a bad
product or service.
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3. Like is the New Link

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6. Content of Page
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7. • Bring Facebook to your website or blog
• Facebook Friend Connect / Facebook Fan
Box

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A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

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A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

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A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

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A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

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1. General layout.
Header image
history
Profile image
About the brand
Featured tabs
Pinned posts

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Timeline changes almost everything.
General layout
Profile photo
About section
Tabs & apps
Pinned posts
Display location of apps
Fangating is no longer
No auto refresh upon liking
No more default landing tabs
More app space
Same app rules
Great examples no promotions in the header
image
…

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2. Cover and profile image
• No more 520px high profile image on the left square
• No more image-grid above the timeline
• Header image can not be used for promotional
purposes, fangating, contest referral or even contact
information!

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3. Tabs
old Apps & tabs location
Featured apps / tabs (4 max)
Other tabs hidden here

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3. Other apps expanded
Other tabs
will barely
be found

19. 4. Fangating
Fangating
• A custom ‘Default landing tab’ will no longer will no
longer work
work
• ‘Welcome’ is just another tab
• No auto-redirect after liking a page
• Still detection if you liked the page or not.

20. Fangates becomes obsolete

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5. Apps
Entire websites can be pushed in
this space no fundamental
redesign of websites.
Higher resemblance between
Facebook and original website
Full 810px for
content vs.
520px previously
No change in app rules

22. ‘Highlight’ posts to give them the full width of the facebook container.

23. ‘pin’ posts, these posts stay at the top of the feed promoting
posts

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Fast mover example
Home Tab

25. Brand content and user
content are separated
• Timeline puts the focus on the interaction with the consumer
• Your brand becomes what you publish
• No more hiding behind fangates and custom tabs content is your only asset
• Comment by others are collected in a separate console
• + Less ‘ugly’ wallposts / clean wall problem solves itself
• - More brand authored content.

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7. Todos
2
1 Add brand description and 1
Choose a cover information Feature 0
image important
apps
3 5
Pin ‘top’ or ‘important’ posts ‘Highlight’ important 9
Clean up the wall
events
Insert the back4
catalog of the 8
Remove the
brand + Adapt tab-content
‘fangate’
6 to 810px width
reconstruct history
Adapt the
‘Welcome’
tab
7

28. Why advertise on social networks?
We Reach Your Target Customers
• We will connect with you to 800 million potential customers
• We will choose your audience by location, age and interests
We Deepen Your Relationships
• We will promote your social sites, websites, event pages
• We will use the “like” button to increase your ad's influence
• Our goal is to build a community around your business
We Control Your Budget
• We set a monthly budget you are comfortable with
• We adjust you daily rates to maximize exposure
• You can choose to pay only when
• people click (CPC) or if they see your ad (CPM)
RealtimeAdNetwork.com

29. Step 1: We Identify Your Goals
We start by identifying what you want to promote
• Build awareness
• Drive sales
• Grow you fan base
Step 2: We Target the Right People
We will define the people you want to reach with your ads
Targeting by:
• Location (State, City, Zip Code)
• Language, Education, and Work
• Age, Gender, Birthday, and Relationship Status
• Likes & Interests: examples "camping", “married", or “business owner“
Step 3: We Design Engaging Ads
We will create multiple versions of your ads with different images and body
copy to find out which combinations are most effective. We review weekly,
and implement new ads when stagnant.
RealtimeAdNetwork.com

30. We hypertarget your Real-time ADS to your NEEDS
Branding Fan Growth Promotions
We hypertarget your We hypertarget
ADS to brand a your ADS to drive We hypertarget
consistent message
to your NEW your ADS to
showcase your
FUTURE “LIKES” DEALS!
CUSTOMERS!

31. We hypertarget your Real-time ADS to your NEEDS
Events Giving Back Hiring
We hypertarget
your ADS to drive
your ongoing We hypertarget
We hypertarget your ADS to
COMMUNITY
your ADS to help promote your
sell out your next
EFFORTS! JOB
EVENT! OPENINGS!

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• Picture
• Title (25 characters)
• Body (135 characters)

33. Refreshing Content and Ads
• Sometimes a Facebook ad can become stale
• Consider changing the image or text
• Something new and compelling can lead to new “likes”
• Revolving Content and Pictures – Change often

34. Refreshing or Changing Targets
• All ads and brands are different
• Successful targeting is not always
OBVIOUS
• Create ads and campaigns to do
specific purposes
• Types of additional targeting
• Similar Interest
• Competitors
• Location Based
• Industries
• Employees
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35. Examples of Great Ads
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36. Target & Refresh Ads
Facebook Ads work differently than
AdWords.
At highest level, they require:
- sensitive demographic targeting
- great attention to visuals
- greater refresh rates
- and flighting numerous campaigns to
optimize creative + copy + targeting + cost
… And it’s getting more expensive by the day.
So test & optimize now.

37. Drive Likes, then Conversions
Many brands try to convert Facebook
ads to off-Facebook transactions. It’s
tough.
- Try driving Likes and converting fans to
traffic & transactions.
- Might find better success and get fans /
relationships / virality atop that.
-
More likely to “like” and build
relationship than transact click and
transact in-line.

38. Drive Likes, then Conversions
Applicable off-Facebook as well.
Use your web product to drive brand fans.
Try building more topical hubs as fan pages too.
Content more topical = engagement is higher.