When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it’s okay to let it languish when you don’t have time to groom it. Business accounts are an entire matter altogether, however. Leaving your brand’s social channels unattended can be the kiss of death for your marketing strategy. Fortunately, there’s an easy answer. Get a team of professionals to tackle the job! The problem About 46 percent of online users rely on social media when making a purchasing decision. Sometimes consumers ask the opinion of friends and followers but a high percentage also check out the company’s own social channels as well. Dormant, dead, or dying accounts give the appearance that your brand is sinking. At best, it looks like you’re too busy to bother with customers; at worst, it could look like you’ve given up. The end goal of your sales and marketing plans are to drive new and repeat customers to your product or service. It’s important to make sure that anyone looking for you on social media finds a vibrant, active community of enthusiastic customers and an engaged brand. The trouble is, maintaining social media accounts takes a lot of time -- especially when you have multiple channels to manage. Business owners are already pulled in a million directions so who’s got the time to post on Twitter, “like” fan pictures on Instagram, and chime in on conversations on your Facebook fan page? The solution There’s no need to go it alone! It takes a village -- or in this case, a team -- of social media pros to optimize your brand’s social accounts and maximize their potential. Here’s why: ● A team divides and conquers. Social media marketing campaigns have a lot of moving parts. There are pictures to take or acquire, tweets to dream up, videos to shoot, infographics to build, and on it goes. Teams can split up to make quick work of pulling together all the components you need for a good social presence. ● A team knows each others’ strengths. No single person excels at every skill needed to run a strong social media campaign, but teamwork means being able to use everyone’s strengths to their advantage. One person might be great at coming up with clever picture captions and another excels at writing captivating Tweets, while a third loves to chat with customers on Facebook. Put them all together and you have an unbeatable group. ● A team means 24/7 attention. Conversations on social networks speed by in the blink of an eye and customers love to ask questions at all hours of the day or night. Teamwork means there’s always someone monitoring your accounts, ready to jump in when people talk to or about your brand. Studies show that 42 percent of customers who reach out to companies on social media expect a response within 60 minutes.

1. A Smart Social Media Strategy Is All About
Teamwork
Photo Credit: Gavin Llewellyn
www.onetoomanymornings.co.uk

2. When you have a personal account on Facebook, Twitter, Instagram, or
another popular social media website, it’s okay to let it languish when
you don’t have time to groom it.
Business accounts are an entire matter altogether,
however. Leaving your brand’s social channels
unattended can be the kiss of death for your
marketing strategy.
Fortunately, there’s an easy answer.
Get a team of professionals to tackle the job!
Photo Credit: Ariana Gastelum

3. The trouble is, maintaining social media accounts takes a lot of time -- especially
when you have multiple channels to manage. Business owners are already pulled
in a million directions so who’s got the time to post on Twitter, “like” fan pictures
on Instagram, and chime in on conversations on your Facebook fan page?
The Problem
About 46 percent of online users rely on social media when making a purchasing
decision. Sometimes consumers ask the opinion of friends and followers but a high
percentage also check out the company’s own social channels as well.
The end goal of your sales and marketing plans are to
drive new and repeat customers to your product or
service. It’s important to make sure that anyone looking
for you on social media finds a vibrant, active community
of enthusiastic customers and an engaged brand.
Dormant, dead, or dying accounts give the appearance that your brand is sinking. At best, it
looks like you’re too busy to bother with customers; at worst, it could look like you’ve
given up.
Photo Credit: Pixabay.com/ wgbieber

4. The solution
There’s no need to go it alone! It takes a village -- or in this case, a team -- of
social media pros to optimize your brand’s social accounts and maximize their
potential. Here’s why:
1. A team divides and conquers.
Social media marketing campaigns have a lot of moving parts. There are pictures to take
or acquire, tweets to dream up, videos to shoot, infographics to build, and on it goes.
Teams can split up and put together all the components
you need for a good social presence.
Photo Credit: Pixabay.com/skeeze

5. 2. A team knows each others’ strengths.
No single person excels at every skill needed to run a
strong social media campaign, but teamwork means
being able to use everyone’s strengths to their advantage.
One person might be great at coming up with clever
picture captions and another excels at writing captivating
Tweets, while a third loves to chat with customers on
Facebook.
The solution
Photo Credit: Pixabay.com/Alexas
Put them all together and you have an unbeatable group.

6. 3. A team means 24/7 attention.
Conversations on social networks speed by in the blink of
an eye and customers love to ask questions at all hours of
the day or night. Teamwork means there’s always
someone monitoring your accounts, ready to jump in
when people talk to or about your brand.
The solution
Photo Credit: Flickr.com/Mike Mozart
Studies show that 42 percent of customers who reach out to companies
on social media expect a response within 60 minutes.

7. 4. A team has a bigger brain.
Let’s face it, coming up with loads of content
is a lot of work and sometimes it’s tempting
to toss a half-formed thought on Facebook
and call it a day.
The solution
Teams keep each other from burning out and also serve as sounding boards to talk
with each other about what makes a good update and what still needs some work.

8. Social media is a huge undertaking but its benefits are worth the investment.
A whopping 52 percent of marketers report they’ve
found a customer through Facebook and that doesn’t
even take into account customers they’ve acquired
via other social channels.
Don’t let social media management take over your life,
use a team to get the job done right!