Companies Who Have a Noble Cause are More Profitable and Last Longer
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Companies Who Have a Noble Cause are More Profitable and Last Longer
- 1. 87%will purchase a product because a company advocated for an issue they cared about. Source: Cone Communications study 2017.
- 2. will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs. Source: Cone Communications study 2017. 76%
- 3. Source: Nielsen research in 58 different countries. The percentage of consumers reporting to buy products with a social and environmental benefit when given the opportunity are… 2017 2013 2010 1993 0 22.5 45 67.5 90 54% 41% 20% 87%
- 4. 70% consider social + environmental impact when choosing where to work. Attracting + Keeping Superstar Talent 20 30% 70% 20 47% 53% 53% of millennials say they work harder when they feel their organization is making a difference.
- 5. Employees who are able to make social and environmental impact are more satisfied by 2:1 Attracting + Keeping Superstar Talent
- 6. “BUY the change you wish to see in the world.”
- 7. "Buyers want to make a difference with their dollars.”
- 8. This Isn’t Just More Responsible. It’s More Profitable Too.
- 9. Source: Firms of Endearment - a book by Raj Sisodia and Jag Sheth. Found that “companies with a conscience” outperformed the S+P by more than 1000% over 10 years.