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IDEAGEN Moorepark presentation 25 2011

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Jenny Melia, Consumer Foods, Enterprise Ireland Market Trends and Opportunities Ideagen Moorepark: October 25 th 2011
Helping you to find new opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Business of Food Increase of 11 per cent over 2009 2010 export sales of EI client companies in Food sector were €7.7bn
Ireland the Food Island ,[object Object],[object Object],[object Object]
Key Global Trends Global population Food Security Middle classes Rising
How Irish Shopping Habits Have Changed ,[object Object],[object Object],[object Object]
 
Make me healthy! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free from

. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some examples
 Joël Robuchon & Fleury Michon chicken and mushroom pie with no colourings, preservatives and hydrogenated oils, France Nom Dairy Creamy Senga Strawberry Yogurt, made using 100% British milk, and with no artificial colours, sweeteners or preservatives Just Food Organic Handmade Soup, handmade in Ireland with all natural ingredients, providing 3 portions of your 5-a-day, Ireland
Make my life easier! ,[object Object],[object Object],[object Object],Scratch cooking
Innovation in Kid’s Food ,[object Object],[object Object],[object Object],[object Object]
Eating is childs play
Innovating for the older generation
Affordable Indulgence
Ethnic cuisine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Taste Traditional Food Pairings Authenticity
Customise.
eCreamery Sorbetto/ Gelato/ Ice cream base Select flavourings, add ‘extras’ Customise packaging, Name your flavour Order online – 3 days www.ecreamery.com...... for a life less vanilla
Customise
.Graze.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object]
Asking and listening to the customer
Identifying a gap ,[object Object],[object Object],[object Object]
 
“ Rethinking milk” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think Differently
 ,[object Object],[object Object],[object Object],[object Object]
Find new users for your product ,[object Object],[object Object],[object Object]
Adding value for the Customer ,[object Object],[object Object],[object Object],[object Object]
Thank You Jenny Melia Manager Consumer Foods, Horticulture & Seafood Enterprise Ireland, Tel:  +353 1 7272485 Mobile: +353 87 9136629 [email_address]

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IDEAGEN Moorepark presentation 25 2011

  • 1. Jenny Melia, Consumer Foods, Enterprise Ireland Market Trends and Opportunities Ideagen Moorepark: October 25 th 2011
  • 2.
  • 3. The Business of Food Increase of 11 per cent over 2009 2010 export sales of EI client companies in Food sector were €7.7bn
  • 4.
  • 5. Key Global Trends Global population Food Security Middle classes Rising
  • 6.
  • 8.
  • 9.
  • 10. Some examples
 JoĂ«l Robuchon & Fleury Michon chicken and mushroom pie with no colourings, preservatives and hydrogenated oils, France Nom Dairy Creamy Senga Strawberry Yogurt, made using 100% British milk, and with no artificial colours, sweeteners or preservatives Just Food Organic Handmade Soup, handmade in Ireland with all natural ingredients, providing 3 portions of your 5-a-day, Ireland
  • 11.
  • 12.
  • 14. Innovating for the older generation
  • 16.
  • 17. Customise.
eCreamery Sorbetto/ Gelato/ Ice cream base Select flavourings, add ‘extras’ Customise packaging, Name your flavour Order online – 3 days www.ecreamery.com...... for a life less vanilla
  • 18.
  • 19.
  • 20. Asking and listening to the customer
  • 21.
  • 22.  
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Thank You Jenny Melia Manager Consumer Foods, Horticulture & Seafood Enterprise Ireland, Tel:  +353 1 7272485 Mobile: +353 87 9136629 [email_address]