Thinking about your digital marketing doesn't need to take weeks. Some simple thinking around your customers, your digital footprint, lead generation, direct marketing and evaluation can make all the difference. This presentation was originally presented to an OAMPS insurance client breakfast as part of their business Accelerator series. Digital ideas over breakfast - Yes Please!

1. Todd Wright – Threesides Marketing

2. www.threesides.com.au
www.facebook.com/threesides
www.twitter.com/threesides
www.linkedin.com/company/threesides
www.slideshare.net/threesides
www.pinterest.com/threesidespins

3. #1
UNDERSTAND
YOUR DIGITAL
CONSUMER

6. Your Digital Customer
• What is the value of a
digital sales lead
• Are they lookers or
buyers?
• What is their lifetime
value?
• What are the digital
pathways to your door
Develop a digital persona

7. #2
IDENTIFY YOUR
DIGITAL
FOOTPRINT

8. Your business Digital Footprint
1. What does your business
look like online right now?
2. Where can I find you?
3. Where can’t I find you?
4. What do I find when I
get there?
5. How accurate is your
Digital pitch?

9. #3
INVEST IN
DIGITAL

10. Almost three-quarters of Australian companies
are planning to increase digital spend this
year, with digital marketing budgets expected
to increase an average of 28%.

11. #4
CREATE
MEANINGFUL
CONTENT

12. 200 different ingredients in
their ‘secret recipe’

13. #5
PAY TO
PLAY
IN SEARCH

15. #6
GET TO KNOW
SoLoMo

17. #7
KEEP IN
REGULAR
CONTACT

18. http://www.threemail.com.au

19. #8
PULL YOUR
WEBSITE UP THE
MARKETING
FOOD CHAIN

21. http://www.woorank.com

22. #9
DISCOVER
CONVERSION
RATE
OPTIMISATION

23. https://www.optimizely.com

24. #10
MEASURE,
MEASURE,
MEASURE.

25. REPORTING:
What are you measuring online?
1. Website analytics
2. Social Media – Engagement + Reach+
Sentiment
3. Reviews – Sentiment + issues resolved
4. Search – SERP’s + Page views
5. SEM – Clicks + Conversion
6. Contact forms – leads
7. Ecommerce – direct sales
8. Budget – ROI of activities

26. Online Marketing – TO DO LIST
1. Understand your customers and digital
footprint
2. Choose your tactics
3. Set the budget
4. Balance complex digital with
simple digital
5. Measure, Measure, Measure
6. Rinse, Lather, Repeat

27. www.threesides.com.au
www.facebook.com/threesides
www.twitter.com/threesides
www.linkedin.com/company/threesides
www.slideshare.net/threesides
www.pinterest.com/threesidespins