Search Engine Optimisation for Business - Threesides Marketing
•Als PPT, PDF herunterladen•
2 gefällt mir•885 views
Search Engine Optimisation is an important tool in the online marketing tool kit for any business. Understanding how Google works and how to create, publish and structure your content and presence online can make the difference between a successful business and one that fails. This Presentation aims to share some simple SEO tips that we have learnt at Threesides marketing that we use with our clients on a weekly basis. The presentation was originally made to 23 business owners as part of the ACT Digital Enterprise Training Workshop Series in canberra at the Canberra Business Council. It was presented by Todd Wright. What's the most important less from this presentation - It's that "good SEO is actually the outcome of a series of marketing activities that are designed to find and keep customers online". Set your objectives, resource your activities and start today. Enjoy - Todd.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Mehr von Threesides Marketing
Mehr von Threesides Marketing (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Search Engine Optimisation for Business - Threesides Marketing
- 2. About this presentation This presentation was originally presented as a face to face 2hour training workshop as part of the ACT Digital Enterprise Training workshop series. The session was presented by Todd Wright from Threesides marketing in Canberra.
- 4. Your Name, your business and when was the last time you used a search engine (Hours ago, Days, Weeks?)
- 5. Overview 1. What is SEO 2. Why it matters to business 3. How search engines work 4. How to optimise your site and content 5. Measure and evaluate 6. Things to avoid 7. Useful tools to help you DIY 8. Keep learning about SEO
- 6. #1 What is SEO
- 8. SEO = Search Engine Optimisation (or) Search engine opinion. There is no ‘one right answer’ to search – just a collection of tested, qualified and some times completely wrong opinions. Listen, learn and test these ideas for yourself.
- 9. #2 Why it matters to your business
- 10. Consider the internet as a massive ocean
- 11. Without visibility in search engines you may never be found
- 12. It’s time to get aboard the right ship with qualified customers, heading to your island, cashed up ready to spend!
- 13. Get Found Get Clicked Get Business
- 14. #3 How Search Engines work (or how google works anyway)
- 17. Types of Searchers 1. Transactional Searches Identifying a local business, making a purchase online and completing a task. 1. Navigational Searches Visiting a pre-determined destination and sourcing the “correct” website URL. 1. Informational Searches Researching non-transactional information, getting quick answers and ego-searching.
- 18. 4. How to optimise your site and content
- 19. What is an Awesome site for search? 1.Easy to use, navigate, and understand 2.Provide direct, actionable information relevant to the search query 3.Professionally designed and accessible to modern browsers 4.Deliver high quality, legitimate, credible content
- 22. 1. Fresh, Keyword optimised content a) Find your keywords b) Research competition c) Interrogate your analytics d) Use tools to discover new ones e) Use them in your content, titles, tags f) Acknowledge the long tail
- 26. 2. Page Setup a) HTML Head Tags – meta tags b) URL – Length, keywords, hypens c) Body Tags - Keyword Repetitions, proximity d) Alt Tags – image descriptions, Filenames
- 27. URL Structure POOR > www.seomoz.org/blog?id=123 GOOD> http://www.seomoz.org/blog/google- fresh-factor
- 28. YOUR SITE
- 29. 3. Links + Quality backlinks a) Internal Links - Click-Depth b) Outbound links c) Inbound links with high Page Rank value
- 30. For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. - www.seomoz.org
- 32. Make some link Love (LINK IDEAS) 1. Get your customers to link to you. 2. Build a company blog. Make it a valuable, informative and entertaining resource. 3. Create content that inspires viral sharing and natural linking 4. Be newsworthy. 5. Find directories or listings of relevant resources. www.seomoz.org
- 33. 4. Site Structure a) Indexable / searchable content b) Menu structure c) Page Structure d) Site map = xml site map e) Robots.txt f) Content management system
- 34. 5. Off Page a) Directory listings b) Forums (with rel=dofollow) c) Social media d) Media articles
- 36. • Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes, etc. • Referral Traffic: From links across the web or in trackable email, promotion & branding campaign links • Search Traffic: Queries that sent traffic from any major or minor web search engine • Track your Rankings
- 37. #6 Things to Avoid
- 38. Things to avoid 1. “Overdoing” SEO 2. Keyword stuffing 3. Trying to cheat the engines 4. Offshore ‘cheap’ SEO services 5. Set and forget 6. Too much research and not enough action
- 39. #7 Useful tools
- 41. What’s in our SEO tool kit 1. Google Search engine 2. Google keyword tool 3. Google analytics 4. Google webmaster tools 5. SEO MOZ 6. Moz Bar
- 43. #8 Keep Learning
- 45. SEO recap – TO DO LIST 1. Set your objectives 2. Review your site 3. Update site technical bits 4. Improve on page content 5. Create off site value + links 6. Measure and Evaluate 7. Keep going