Weitere ähnliche Inhalte Ähnlich wie Local SEO Made Simple (20) Mehr von Three Deep Marketing (13) Kürzlich hochgeladen (20) Local SEO Made Simple2. | TDM Customer Journey 2
Andy Thomson
SEO Specialist
@andythomson99
Today’s Presenters
Taylor Pettis
Sr. Marketing
Manager
@tpettis
linkd.in/1dsZJAa
3. | TDM Customer Journey 3
Agenda
• What is SEO?
• What is Local SEO?
• Key Elements of Local
• Three Deep’s Local SEO
• How is Your Customer Searching
• Where to Start
• Ongoing Steps
• Questions
6. | TDM Customer Journey 6
Key Elements
1. User Intent
2. Location Based
3. Mobile Focused
4. Changing fast
What is Local SEO?
7. | TDM Customer Journey 7
• Navigational
• Informational
• Commercial (note: a commercial query is an
informational search with future business
implications – i.e., comparison searches)
• Transactional
Source: https://searchenginewatch.com/sew/how-to/2234448/keywords-are-dead-long-live-user-intent
User Intent
8. | TDM Customer Journey 8
The location of the searching device is the
Centroid, the center of the search area
Location Based
9. | TDM Customer Journey 9
Google is designed
for mobile devices
Mobile Focused
10. | TDM Customer Journey 10
Changing Fast
Photo Credit to Joy Hawkins at Imprezzio Marketing
11. | TDM Customer Journey 11
Diary of an Address Change
https://moz.com/ugc/local-seo-case-study-the-diary-of-an-address-change
13. | TDM Customer Journey 13
How is Your Customer Searching?
Minneapolis St. Paul
15. | TDM Customer Journey 15
How is Your Customer Searching?
Brick Oven Pizza Parlors
17. | TDM Customer Journey 17
1. What kind of business are you?
2. What is your current situation?
3. What needs to be done?
Where to Start?
20. | TDM Customer Journey 20
Get your information together
https://moz.com/blog/ultimate-local-seo-audit
22. | TDM Customer Journey 22
Name, Address, and Phone Number (NAP)
Local SEO and Schema.org
23. | TDM Customer Journey 23
http://business.google.com
• Combines and manages Google properties
• Google+, YouTube, Google Maps
Google My Business
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Use Google Analytics
Sign up for Moz Local or other tools
Tracking Progress
26. | TDM Customer Journey 26
Use Google Analytics
Audience > Geo > Location > Country > State
Compare Date Range
Tracking Progress
28. | TDM Customer Journey 28
Managing Citations
• Don’t be afraid to call the help line
• Close outdated and merge when possible
Fine Tuning
29. | TDM Customer Journey 29
Encourage – Don’t Incentivize
• Add to schema when appropriate
Reviews
30. | TDM Customer Journey 30
Local-focused content
• Target neighborhoods when appropriate
• Use these tips for concepts
Create Content
31. | TDM Customer Journey 31
Read Blogs, Watch Webinars
People to watch:
• Mirriam Ellis
• Phil Rozek
• Casey Meraz
• Three Deep!
Stay Up-to-Date
32. | TDM Customer Journey 32
Anatomy of Local SEO E-Book
SEO Scan for first 10
companies interested
Free E-Book
Hinweis der Redaktion State the audience for the presentation – people who have businesses that depend on customers their location online Think about where your customers are, and why they would need to know your business’ location Location Based Think about the content they are looking for related to your business. Is it informational or transactional? Even object searches can return local results Terms that infer location will prompt google to give more local suggestions for other locations What does the score mean? Can improve better search visibility for this location Tabs in here for questions to ask, competitor information, citation lists, full audit steps
- If more locations then use more tabs in the sheet Look for call-tracking numbers in various places around the site. No virtual offices. Schema markup in right places. Use Google map on contact page. Schema is a type of code that categorizes different parts of the page to help search engines This area can be complicated depending on how long your business has been using social media Still have to merge pages here ADD EXAMPLES of LOCAL CONTENT Read the Moz Blog